This study investigates the impact of supply chain agility on customer value and customer trust while investigating the role of price sensitivity as a mediating variable in the healthcare industry. A quantitative methodological approach was used. This was cross-sectional descriptive research based on a survey method, and data were collected using a structured questionnaire. The sample consisted of 384 respondents who had already used healthcare facilities. The sampling technique was convenience sampling and collected data were analyzed using structural equation modeling. The study indicated that supply chain agility positively impacts customer value and customer trust, while there is no moderation role of price sensitivity in the healthcare industry. Previous scholars revealed that there is a strongly available association between supply chain agility and customer value. But no attempt was undertaken to investigate the impact of supply chain agility on customer trust while moderating the role of price sensitivity.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

Increasing levels of everyday cycling has many benefits for both individuals and for cities. Reduced traffic congestion, improved air quality and safer spaces for all vulnerable road users are among the significant benefits for urban developments. Despite this, public opposition to cycling infrastructure is common, particularly when it involves reprioritising road space for cycles instead of vehicles. The purpose of the research was to examine various stakeholders’ perspectives on proposed cycle infrastructure projects. This study utilised an innovative data collection approach through detailed content analysis of 322 public consultation submissions on a proposed active travel scheme in Limerick City, Ireland. By categorising submissions into support, opposition, and proposals, the study reveals the nuanced public perceptions that influence behavioural adaptation and acceptance of sustainable transport infrastructure. Supportive submissions, which outnumbered opposition-related submissions by approximately 2:1, emphasised the need for dedicated cycling infrastructure, enhanced cyclist safety, and potential improvements in environmental conditions. In contrast, opposition submissions focused on concerns over car parking removal, decreased accessibility for residents, and safety issues for vulnerable populations, particularly the elderly. Proposal submissions suggested design modifications, including enhanced safety features, provisions for convenient car parking, and alternative cycle routes. This paper highlights the value of structured public consultation data in uncovering behavioural determinants and barriers to cycling infrastructure adoption, offering policymakers essential insights into managing public opposition and fostering support. The methodology demonstrates how qualitative data from consultations can be effectively used to inform policy by capturing community-specific needs and enhancing the design of sustainable urban mobility systems. These findings underscore the need for innovative, inclusive data collection methods that reveal public sentiment, facilitating evidence-based transport policies that support climate-neutral mobility.

The development of the personal innovative competences in workers is of capital importance for the competitiveness of organizations, where the ability of the employees must respond in an innovative way to diverse situations that arise in specific contexts. Considering this, the question arises: How do innovative employees' competences affect the sustainable development of Micro, Small and Medium Enterprises (MSMEs)? Therefore, the objective of this work is to present a multi-criteria method based on the Analytic Network Process (ANP), to relate innovative personal competences and the sustainable development of MSMEs. An instrument was applied to groups of experts from 31 Ecuadorian fruit-exporting MSMEs, to develop a multi-criteria decisional network that allowed identifying the innovative personal abilities that have the greatest impact on the sustainable development of these organizations. The results demonstrate the relevance of the elements of innovative personal competencies, with a cumulative participation of 39.15%, Sustainable Export Development with 32.18% and Improvements with 28.66%. It also presents three types of analysis: i) Global to establish the weight of each variable; ii) Influences, to establish solid cause-effect relationships between the variables and iii) Integrated. The most relevant innovative personal competences for sustainable development and improvements for exporting SMEs are teamwork, critical thinking, and creativity within the international context.