In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the research employs structural equation modeling to analyze the data. The findings underscore the significant influence of four AI marketing activities on brand experience, revealing that factors such as information, accessibility, and customization play pivotal roles, while interaction has a less pronounced effect. Importantly, the study unveils that brand experience acts as a partial mediator between AI marketing activities and consumer-based brand equity. These revelations not only illuminate pathways for retail banks in Lebanon to refine their AI strategies but also underscore the importance of leveraging AI-driven marketing initiatives to bolster customer equity, acquisition, and retention efforts in an increasingly competitive market age.
Analyzing ecosystem service values (ESV) is crucial for achieving sustainable development. The main objective of this study was to assess the ecosystem services of the Cisadane watershed in Indonesia, with specific goals: (i) examining the spatiotemporal dynamics of ESV using multi-year land use and land cover (LULC) data from 2000 to 2021, (ii) exploring trade-offs and synergies among various ecosystem services, and (iii) investigating the sensitivity of ESV to changes in LULC. The results unveiled a significant decrease in forested areas (21.2%) and rice fields (10.2%), leading to a decline in ESV of $196.37 billion (33.17%) from 2010 to 2021. Throughout the period from 2000 to 2021, interactions between ESV were mainly synergistic. Projected from the baseline year (2021), the decline in ESV is expected to persist, ranging from $24.78 billion to $124.28 million by 2030 and from $45.78 billion to $124.28 million by 2050. The total estimated ecosystem values exhibited an inelastic response in terms of ecosystem value coefficients. The study also emphasizes an inelastic response in total estimated ESV coefficient concerning ecosystem value coefficients. These findings underscore the urgent need for targeted conservation efforts and sustainable land management practices to mitigate the further decline in ecosystem services and safeguard the long-term well-being of the Cisadane watershed and its inhabitants.
Personal information is a vital productive commodity in the digital economy, and its processing has seen unparalleled transformations in both breadth and depth. This article proposes to enhance the legal remedies for personal information rights in contemporary China. Research has revealed multiple practical challenges in China’s judicial practices, such as hesitance to prosecute owing to an absence of substantial legal foundation, improper distribution of the burden of proof, and inadequate integration of criminal-civil judicial safeguards for personal information. This paper advocates for China to elucidate the definition of personal information rights via legislation, enable the litigation of personal information infringement cases, and establish explicit criteria for their acceptance into judicial proceedings. Furthermore, China must develop an appropriate structure for distributing the burden of evidence. It must also use discretionary judgment to properly tackle the problems related to evaluating damages in instances of personal information violations.
This study constructs and empirically validates a Creative Activity Chain (CCA) structure model tailored for innovation in sustainable infrastructure development. In today’s competitive environment, fostering innovation is crucial for maintaining the relevance and effectiveness of infrastructure projects. The research underscores that a significant portion of a project’s long-term value is established during its initial concept and planning stages, highlighting the critical role of creativity in infrastructure development. The CCA model is developed through theoretical frameworks and empirical data, encompassing three key dimensions: creative subject chain, creative action chain, and creative operation chain. The model’s validity is tested with data from five large infrastructure development firms in China, involving 768 R&D staff as respondents. Rigorous statistical methods, including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and regression analysis, confirm the model’s robustness. The findings reveal significant positive correlations between the creative activity chain’s dimensions and the successful development of sustainable infrastructure projects. Additionally, the study examines the mediating effect of link strength within the creative activity chain, demonstrating its substantial impact on project outcomes. Implications for management include promoting diverse creative teams, systematic process management, and leveraging varied operational tools to enhance creativity in infrastructure development. This research contributes to the literature by introducing an integrated model for managing creative activities in sustainable infrastructure development, offering practical insights for improving innovation processes.
As International Atomic Energy Agency has stated in its Handbook on Nuclear Law, “Even in situations for which the highest standard of safety has been achieved, the occurrence of nuclear accidents cannot be completely excluded.” Therefore, the international legal framework for nuclear damage compensation liability has been evolving since the establishment of Nuclear Energy Agency of Organization for Economic Co-operation and Development (OECD NEA) and International Atomic Energy Agency (IAEA). Over the years, various international treaties have been enacted to address the compensation of nuclear damage and to establish liability regimes for nuclear incidents. To date, these treaties have established a series of legal principles of nuclear damage liability, such as the sole liability principle, the strict liability principle, the financial guarantee principle etc., which have been developing since establishment. This paper offers an overview of the historical development of the principles of these international treaties for nuclear damage liability and thus draws upon both primary and secondary sources, including treaties, official documents, academic literature, and reports by international organizations. Including the legislation study methodology, comparative methodology is also adopted in this paper to analyze the changes and trend of these principles. The paper reveals that the Paris Convention, which was established in 1960, was the first attempt to establish a comprehensive legal regime for nuclear damage liability. Most of the principles of this Convention have been inherited by subsequent international treaties and domestic legislations. With the awareness of protecting public’s rights having been significantly strengthened, the range of compensation has been broader, the matters of immunity from liability for operators of nuclear power plants have been reduced, the limitation of the compensation amount has been higher etc. In conclusion, the international legal regime for nuclear damage liability has been showing a shift from protecting the development of the nuclear industry to a joint protection of both public health and rights and the nuclear industry, which should be paid attention to and deeply learnt by domestic legislators of all states for the establishment and perfection of their domestic legislation in this field.
Based on digital technology, the digital economy has typical characteristics of high efficiency, greenness, intelligence, innovation, strong penetration and so on, which can promote the sporting goods manufacturing industry (SGMI) to realize the goal of green development. This study selects panel data from 30 provinces in China over the period of 2011 to 2022. And the green total factor productivity of the sporting goods manufacturing industry (SGTFP) is used to reflect the green development of SGMI. The level of digital economy development (DIG) and the SGTFP are measured by using the entropy method and the Super-SBM model with undesirable outputs. Based on the method of coupling coordination degree model, the coordinated development degree of DIG and SGTFP is analyzed first. Then, by making use of the fixed effect model, intermediary effect model and spatial Durbin model, the influence of DIG on the green development of SGMI and its mechanism are empirically studied. The results show that DIG, SGTFP and the degree of their coupling and coordination are generally on the rise. The benchmark regression results show that the coefficient of DIG on SGTFP is 0.213; that is, the digital economy can significantly promote the improvement of green development in SGMI. According to the analysis of the spatial Durbin model, the impact of the digital economy on SGTFP has a certain spatial spillover, that is, the development of digital economy in the region will have a certain promoting effect on the green development of SGMI in the surrounding region. The intermediary effect model analyzes the influence mechanism and finds that the digital economy mainly boosts SGTFP through green innovation technology and energy consumption structure.
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