At the beginning of the 21st century, sustainability is today’s most important issue, but it is achieved only in those areas where there is environmental awareness. Natural heritage is a part of heritage tourism in terms of the grouping of attraction types. The conceptualization of heritage and cultural heritage itself is not uniform in the national and domestic literature, with some considering heritage tourism to be synonymous with cultural tourism and others interpreting it as a connotation. This study aims to present the natural heritage of Győr-Moson-Sopron County (Hungary). Quantitative research was used to analyze the topic (N = 666), the sample is not representative and the selection of respondents was random. Data were collected between 1 September 2023 and 31 October 2023 using electronic questionnaires shared on Google Drive. Data were processed using SPSS 25.0 and MS Office Excel in addition to the descriptive statistical data (modus, median, standard deviation), correlation, and cross-tabulation analyses. In the framework of quantitative research, respondents’ travel willingness to visit tourist attractions, their specific expenditures, and their intention to participate in various events were conducted. The following questions are addressed in the study, whether all three national parks (Fertő-Hanság, Pannontáj-Sokoró and Szigetköz) are equally popular among tourists, whether the educational level of tourists influences the visitation of Lake Fertő, whether the respondents’ place of residence and the Danube floodplain influence the visitation of the lake and whether the age of the respondents influences the visitation of the 700-year-old oak in Hédervár. The significant finding of the study is that the mean of non-young people’s visitation is higher than that of young people in all three national parks.

The profession of tourist guide has recently been subject to a significant loss of prestige in Hungary. There have been many career leavers who have been prevented from working due to an unregulated legal framework or a lack of government support during and in the post-COVID-19 period. The first problem - an ineffective and poorly regulated regulatory environment - has led to a significant increase in unauthorised tourism-related activities, undermining the reputation of the profession. As a result of the unregulated legal environment, the country - and Budapest in particular - is losing significant revenue and the situation is damaging the city’s image. Today, personal knowledge and experience are likely to be rendered worthless by the development of new technologies, tools and fast-paced lifestyles. Many people do not even know who exactly a tourist guide is, what their duties are and what regulations apply to their activities, despite the fact that tourist guides spend a lot of quality time with tourists visiting our country, providing them with information and acquainting them with our traditions. The transfer of value, which is the essence of their activity, is an important factor in shaping the image of the country and the perception of Hungary by visitors. Most people may not be aware of the remarkable difference between a qualified and licensed guide and an unqualified and unlicensed guide. The former presents a place authentically. This study aims to present the legal and professional background of this activity and the importance of this work in the light of current regulations, highlighting the important role of guides in the transmission of values today. It also focuses on the main changes and reactions brought about by the COVID-19 pandemic, as well as the uncertainties and concerns created by the legislative background. In order to illustrate the unique situation in Hungary, regulatory procedures and tourist management practices are also covered.

Private banking institutions serve the financial sector’s wealthiest clientele via a dedicated value proposition. Based on the relevant tendencies and statistics, a remarkable expansion can be outlined since the mid-1990s. The aim of this study is to elaborate the Hungarian private banking market’s development as a case study. The paper also intends to add to the literature on this unique segment of the financial market. Based on the available statistics, the analysis primarily focuses on the Hungarian private banking market’s rapid development process. This can be underpinned by the clientele’s savings, number of accounts and respective segmentation limits of the institutions. Referring to the amount of savings, a correlation analysis indicates significant co-movements with specific social and economic variables. The growth rate of the Hungarian clientele’s savings outperformed the respective indicator in Western Europe during the review time period (2007–2020). The current paper also includes a section that summarises general challenges that private banking managers need to address during the development process. Generally, the literature on private banking can still be considered scarce, whereas there is a lack of studies on the Central-Eastern European region. The analysis of the Hungarian sector’s development path can serve with relevant information to any financial expert in the field.

This research evaluates the regionalization of tourism in Hungary, revealing the breakdown of the national gross domestic product (GDP) of tourism. It also explores the density, spatial variations, and features of these indicators. A multimodal approach is used to evaluate the competitiveness of Hungarian counties, and the distribution of these tourism regions is analyzed using the tourism penetration index. Furthermore, regional GDP is calculated for the whole territory of Hungary. The study identifies significant regional disparities in tourism competitiveness, highlighting Budapest-Central Danube as the most competitive region and Lake Balaton as underperforming despite its potential. The research contributes by providing a detailed regional GDP analysis and emphasizing the need for targeted policy interventions to enhance tourism development across all regions.

Although various actors have examined the user acceptance of e-government developments, less attention has so far devoted to the relationship between attitudes of certain commuter groups against digital technologies and their intention to engage in productive time-use by mobile devices. This paper aims to fill this gap by establishing an overall framework which focuses on Hungarian commuters’ attitudes toward e-government applications as well as their possible demands of developing them. Relying on a representative questionnaire survey conducted in Hungary in March and April 2020, the data were examined by a machine learning and correlations to identify the factors, attitudes and demands that influence the use of mobile devices during frequent commuting. The paper argues that the regularity of commuting in rural areas, as well as the higher levels of qualification and employment status in cities show a more positive, technophile attitude to new ICT and mobile technologies that strengthen the demands for digital development, with special regard to optimising e-government applications for certain types of commuting groups. One of the main limitations of this study is that results suggest a picture of the commuters in a narrow timeframe. The findings suggest that developing e-government applications is necessary and desirable from both of the supply and demand sides. Based on prior scholarly knowledge, no research has ever analysed these correlations in Hungary where commuters are among the European citizens who spend extensive time with commuting.