This study aims to construct an integrative model for understanding the factors that shape Chinese tourists’ intentions to visit Thailand as a gastronomic tourism destination. In detail, we investigate the relationships among cognitive experiences, emotional experiences, cultural experiences, affective destination image, cognitive destination image, and the intention to visit Thailand for culinary experiences. Utilizing an online survey method to gather 562 Chinese tourists who have experienced Thai gastronomy, this study continues to use structural equation model to process data. The findings reveal that cognitive, emotional, and cultural experiences significantly influence tourists’ affective and cognitive destination images, positively impacting their intention to visit Thailand for its culinary offerings. The affective and cognitive destination images act as crucial mediators, intricately linking these experiences with travel intentions. This approach improves our understanding of the dynamics involved. It also provides practical insights for developing targeted marketing strategies.

The nighttime economy has always been an important part of tourism in Thailand. The alcohol industry contends that lifting alcohol restrictions will promote tourism and, consequently, generate additional income. Endogenous Growth Theory, however, emphasizes on investing in human capital, innovation, and knowledge as the most important factors that affect economic growth for a nation. Alcohol consumption incurs opportunity costs, as households lose financial resources and time that could be invested in children’s development. Relaxing control measures to promote alcohol consumption should impede economic development by diminishing the quality of human resources. The paper, therefore, aims to estimate the impact of alcohol consumption on economic growth by using 1990–2019 annual data from Thailand. By adopting Autoregressive Distributed Lag (ARDL) approach, the results reveal that alcohol consumption has significant and negative effects on economic growth in the long run. The statistic tests demonstrate no presence of serial correlation, heteroskedasticity, as well as, endogeneity problems. The finding has been corroborated in international studies, in which alcohol consumption contributes to substantial social and economic costs of the society.

The objective of this study is to explore the relationship between changing weather conditions and tourism demand in Thailand across five selected provinces: Chonburi (Pattaya), Surat Thani, Phuket, Chiang Mai, and Bangkok. The annual data used in this study from 2012 to 2022. The estimation method is threshold regression (TR). The results indicate that weather conditions proxied by the Temperature Humidity Index (THI) significantly affect tourism demand in these five provinces. Specifically, changes in weather conditions, such as an increase in temperature, generally result in a decrease in tourism demand. However, the impact of weather conditions varies according to each province’s unique characteristics or highlights. For example, tourism demand in Bangkok is not significantly affected by weather conditions. In contrast, provinces that rely heavily on maritime tourism, such as Chonburi (Pattaya), Phuket, and Surat Thani, are notably affected by weather conditions. When the THI in each province rises beyond a certain threshold, the demand for tourism in these provinces by foreign tourists decreases significantly. Furthermore, economic factors, particularly tourists’ income, significantly impact tourism demand. An increase in the income of foreign tourists is associated with a decrease in tourism in Pattaya. This trend possibly occurs because higher-income tourists tend to upgrade their travel destinations from Pattaya to more upscale locations such as Phuket or Surat Thani. For Thai tourists, an increase in income leads to a decrease in domestic tourism, as higher incomes enable more frequent international travel, thereby reducing tourism in the five provinces. Additionally, the study found that the availability and convenience of accommodation and food services are critical factors influencing tourism demand in all the provinces studied.

Providing and using energy efficiently is hampered by concerns about the environment and the unpredictability of fossil fuel prices and quantities. To address these issues, energy planning is a crucial tool. The aim of the study was to prioritize renewable energy options for use in Mae Sariang’s microgrid using an analytical hierarchy process (AHP) to produce electricity. A prioritization exercise involved the use of questionnaire surveys to involve five expert groups with varying backgrounds in Thailand’s renewable energy sector. We looked at five primary criteria. The following four combinations were suggested: (1) Grid + Battery Energy Storage System (BESS); (2) Grid + BESS + Solar Photovoltaic (PV); (3) Grid + Diesel Generator (DG) + PV; and (4) Grid + DG + Hydro + PV. To meet demand for electricity, each option has the capacity to produce at least 6 MW of power. The findings indicated that production (24.7%) is the most significant criterion, closely followed by economics (24.2%), technology (18.5%), social and environmental (18.1%), and structure (14.5%). Option II is strongly advised in terms of economic and structural criteria, while option I has a considerable advantage in terms of production criteria and the impact on society and the environment. The preferences of options I, IV, and III were ranked, with option II being the most preferred choice out of the four.

The impact of crude oil price fluctuations on the real effective exchange rate (REER) has been widely debated, but specific evidence, particularly for developing countries in Southeast Asia, is scarce and inconclusive. This issue, especially concerning both short- and long-term relationships, remains inadequately addressed, affecting these countries for risk management related to oil price fluctuations. This study aims to fill this gap by examining these relationships in Thailand context to provide more evidence on how the REER in Southeast Asia responds to changes in crude oil prices. Monthly data of crude oil prices in Dubai market and the Thai baht REER from 2000 to 2019 were employed. Johansen co-integration test and Vector Error Correction Model (VECM) were used for analyzing long-term and short-term relationships, respectively. The results indicate a significant negative long-term relationship between crude oil prices and the REER, with a 0.31% reduction in the REER for every 1% increase in the real price of oil. However, in the short term, VECM analysis reveals significant movements in the REER in response to external shocks. On average from 2000–2019, the significant fluctuations in the REER are quickly alleviated and adjusted to its long-run equilibrium, typically by 2% in the following month following external shocks such as crude oil price fluctuations. Given these findings, which highlight the long-term relationship between the REER and crude oil prices and its short-term adjustment, it is suggested that when there is a shock from the crude oil prices, the government can strengthen short-term oil price controls or monetary subsidies to mitigate the extensive repercussions of energy market fluctuations, as such interventions would have a lesser impact on the long-term equilibrium of the REER.

This qualitative research aimed to study the effectiveness of the local health constitution in controlling the spread of COVID-19. It reports the role of local communities, government agencies, and healthcare providers in implementing and enforcing local health constitutions and how their engagement can be improved to enhance surveillance. We also reported factors that influence compliance and strategies for improving compliance. We also evaluated the long-term sustainability of local health institutions beyond the pandemic. The population and sample group consisted of key members of the local health constitution teams at the provincial, sub-district, and village levels in the rural area of Ubon Ratchathani. Participants were purposively selected and volunteered to provide information. It included health science professionals, public health volunteers, community leaders, and local government officials, totaling 157 individuals. The study was conducted from December 2022 to September 2023. Our research shows that local health constitutions can better engage and educate communities to actively participate in pandemic surveillance and prevention. This approach is a learning experience for responding to emergencies, such as new infectious diseases that may arise in the future. This simplifies the work of officials, as everyone understands the guidelines for action. Relevant organizations contribute to disease prevention efforts, and there is sustainable improvement in work operations.