In the 21st century, brand communication has been significantly transformed through the interaction of users and artificial intelligence (AI), who co-create and recreate texts in digital environments. This evolution challenges traditional disciplines and roles, opening new perspectives for textual production on multiple platforms. The study examines the current state and application of the textual component in brand communication, exploring its disciplinary foundations, rhetorical traces, and research methodologies. To this end, a content analysis of 97 relevant publications from 2000 to 2024 was conducted, selected for their impact on the field of brand communication and following the guidelines established in the PRISMA statement. The results identified three sources of textual creation: Organization, users and algorithms. In addition, persuasion and sentiment take precedence at the rhetorical level, while data mining stands out in message analysis. In conclusion, the advertising text, which previously prevailed in brand communication with corporate authorship, formal prefiguration and a closed entity, now expands in a media and networked context. This text originates from a multiplicity of human and automated sources, overlapping rhetorical phases and fluid textualities. The shift implies a transition from unidirectional communication, characterized by repeated impacts, to multidirectional communication with spiraling trajectories and iterative adjustments. This challenges the boundaries of genres and formats, merging the persuasiveness of rhetoric and the imagination of storytelling. This situation demands commercial policies that integrate new professionals and roles, in partnership with the educational sector, and that address copyright with AI and users.
Credit risk assessment is one of the most important aspects of financial decision-making processes. This study presents a systematic review of the literature on the application of Artificial Intelligence (AI) and Machine Learning (ML) techniques in credit risk assessment, offering insights into methodologies, outcomes, and prevalent analysis techniques. Covering studies from diverse regions and countries, the review focuses on AI/ML-based credit risk assessment from consumer and corporate perspectives. Employing the PRISMA framework, Antecedents, Decisions, and Outcomes (ADO) framework and stringent inclusion criteria, the review analyses geographic focus, methodologies, results, and analytical techniques. It examines a wide array of datasets and approaches, from traditional statistical methods to advanced AI/ML and deep learning techniques, emphasizing their impact on improving lending practices and ensuring fairness for borrowers. The discussion section critically evaluates the contributions and limitations of existing research papers, providing novel insights and comprehensive coverage. This review highlights the international scope of research in this field, with contributions from various countries providing diverse perspectives. This systematic review enhances understanding of the evolving landscape of credit risk assessment and offers valuable insights into the application, challenges, and opportunities of AI and ML in this critical financial domain. By comparing findings with existing survey papers, this review identifies novel insights and contributions, making it a valuable resource for researchers, practitioners, and policymakers in the financial industry.
The growth of buildings in big cities necessitates Design Review (DR) to ensure good urban planning. Design Review involves the city community in various forms; however, community participation remains very limited or even non-existent. There are indications that the community has not been involved in the Design Review process. Currently, DR tends to involve only experts and local government, without including the community. Therefore, this research aimed to analyze the extent of opportunities for community participation by exploring DR analysis in developed countries and related policies. In-depth interviews were also carried out with experts and Jakarta was selected as a case study since the city possessed the most intensive development. The results showed that the implementation of DR did not consider community participation. A constructivist paradigm was also applied with qualitative interpretive method by interpreting DR data and community participation. The strategy selected was a case study and library research adopted by examining theories from related literature. Additionally, the data was collected by reconstructing different sources such as books, journals, existing research, and secondary data from related agencies. Content and descriptive analysis methods were also used, where literature obtained from various references was analyzed to support research propositions and ideas.
Piano sight-reading competency, which is highly important for an aspiring musician who needs to face diverse musical problems, is an integral part of becoming a smooth performer. The aims of this systematic literature review concerning piano sight-reading pedagogy approaches between 2019 and 2024 are to determine the strengths and weaknesses of the peer-reviewed literature. The article examines cognitive, behavioral, and technological methods and tools of enhancing learning outcomes, based on the concept of cognitive load, constructivism, and behaviorist perspective. The cognitive strategies highlight the role of hand-eye coordination, short-term memory, and visual process; while the behavioral ones emphasize the importance of daily practice and feedback from the teacher. Emerging technologies, like VR and AI-driven platforms, are redefining education and offering unique ways of learning and forgetting. While achievements of the past are notable, challenges such as access and efficacious long-term approaches remain. The next step of research should be to focus on sustainable teaching methods and international perspectives to achieve homogeneous and effective sight-reading teaching worldwide. This essay provides an overview of integrated and adaptable teaching strategies that combine both traditional and modern tools for the development of versatile and confident musicians' skills.
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