This study discusses prospects and challenges facing start-up entrepreneurs in language and culture-related tourist attractions in Lombok, Indonesia. Data were collected by observing the operations of tourism entrepreneurs and interviewing the owners, workers, clients, and authorities in the industry. The data were analyzed using a mixed method where tourism sales over one year of business experience were quantitatively analyzed and where prime causes leading to profits and losses were qualitatively explicated. The findings identify six prospective opportunities and five challenges in sustainably establishing language and culture-related tourist attractions as core entrepreneurial businesses. This study enriches our understanding of what micro and small entrepreneurs experience at the early stages of business start-ups and how they respond to uncertainties facing them. The study also provides readers with an understanding of the prospects and the challenges facing small tourist-related entrepreneurs in operations at early start-up stages and serves as a reminder to small businesses about the potential challenges in their business operations. The article also recommends viable management plans to refer to as contingency strategies for probable future challenges. Furthermore, this study attempts to fill a gap in the literature on start-up entrepreneurship in language and culture-related tourist attractions.

Tourism experiences are inherently multisensory, engaging visitors’ senses of sight, sound, smell, taste, and touch. This study addresses the gap in literature by investigating the impact of visual and auditory landscapes on tourist emotions and behaviors within coastal tourism settings, using the Stimulus-Organism-Response (SOR) model. Data collected from tourists in Sanya, China, were analyzed using structural equation modeling. The results indicate that both visualscape and soundscape significantly influence tourist emotions (pleasure and arousal) and subsequent loyalty. Pleasure and arousal mediate the relationships between environmental stimuli and tourist loyalty, emphasizing their roles as emotional bridges between the environment and behaviors. These findings highlight the importance of integrating local cultural and community elements into tourism to enhance socio-economic benefits and ensure sustainable development. By fostering a deep connection between tourists and the local environment, these sensory experiences support the preservation of cultural heritage and promote sustainable tourism practices, aligning with the goals of economic development and public policy. The study contributes to the theoretical understanding of multisensory tourism by integrating the SOR model in coastal tourism and emphasizes the roles of visual and auditory stimuli. Practically, it provides insights for tourism managers to improve tourist experiences and loyalty through careful management of sensory elements. This has implications for infrastructure development, particularly in enhancing the quality of soft infrastructure such as cultural and social systems, which are crucial for sustainable tourism and community well-being. Future research could include additional sensory dimensions and diverse destinations for a comprehensive understanding of sensory influences on tourist behaviors and emotions. This research aligns with the broader goals of the policy and development by addressing critical aspects of infrastructure and socio-economic development within the tourism sector.

This study examines the interplay between eco-friendly behaviour (Eco-FB) at multiple systemic levels, addressing the complexity beyond the scope of single-level models. We propose a comprehensive model incorporating traditional individual, organizational, and relational level concepts and a situational construct exemplified by Bali Island Recognition. This model was tested in Bali Island’s tourism firms through online and offline surveys of 500 tourism-related employees and their gateway communities across Bali Island. The research investigates the differences in pro-environmental conduct between two destinations’ social accountability (DSA) groups categorized as high and low DSA clusters. It further explores how ecological value, green intelligence, DSA, and sustainable travel affect public and private Eco-FB. The findings indicate that green intelligence has a strong positive connection with Eco-FB, and high DSA significantly impacts eco-friendly behaviour. This research enhances our understanding of Eco-FB by presenting a multilevel model incorporating the Bali Island factor, revealing distinctive impact mechanisms for both public and private Eco-FB.

The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to the demand of high-end domestic tourists, and 3) suggest tourism management approaches for domestic high-end tourists after the crisis. Both quantitative and qualitative research methodologies were applied to achieve the research objectives. Income was used to identify and segment high-end domestic tourists living in 77 provinces in Thailand, while a verified questionnaire collected data from 1200 respondents nationwide. Forty-one experts from different tourism-related agencies at local and regional levels were targeted using purposive sampling techniques, and semi-structured interviews were conducted to acquire qualitative data. High-end domestic tourists, classified by monthly income, were segmented into Silver (50,000–70,000 THB), Gold (70,001–90,000 THB), Diamond (91,001–110,000 THB), and Platinum groups (Over 110,001 THB). These high-end domestic tourists shared both similarities and differences in tourism needs, preferences, and behaviors. Sixteen provinces in six domestic regions demonstrated the potential and readiness of tourism resources and products to satisfy the needs, preferences, and behaviors of high-end domestic tourists.

Improving the competitiveness of tourism destinations is crucial for driving local economies and achieving income growth. In light of this evidence, numerous government departments strive to assess specific factors that impact the competitiveness of tourism destinations, enabling them to issue appropriate new tourism policies that promote more effective forms of tourism business. Therefore, the primary objective of this paper is to investigate how various elements such as tourism resources, tourism support, tourism management, location conditions, and tourism demand influence regional competitiveness in the Northern Bay region of Guangxi Province in China. To accomplish this goal, an online survey was conducted to collect data from 420 visitors who had experienced North Gulf Tourism; yielding an impressive response rate of 95 percent. The findings reveal that all aforementioned factors—namely: Tourism resources, tourism support, tourism management, location conditions and tourist demand—significantly impact destination competitiveness. Notably though, it was found that among these factors influencing destination competitiveness; it is primarily determined by effective local-level management (β = 0.345). Following closely behind are tourist demand (β = 0.133) as the second most influential factor affecting destination competitiveness; followed by location conditions (β = 0.116) ranking third; then comes tourist support (β = 0.03) as fourth in line impacting destination competitiveness; finally with least impact being exerted by available tourist resources (β = 0.016). Consequently, highlighting that regional competitiveness within Guangxi’s Northern Bay area predominantly hinges on efficient local-level management practices thus strongly recommending relevant authorities formulate novel work policies aimed at enhancing levels of local-level competitive advantage within the realm of regional touristic offerings.