This article aims to analyze the form of promotion and its policies in increasing tourists in Indonesia. Ecotourism is one of the nation’s vital sectors that can improve the economy, preserve nature and introduce local culture. Sadly, today, ecotourism has yet to be discovered by the public, which cumulatively causes much damage. Therefore, The Ministry of Tourism and Creative Economy is tasked with educating the public in order to create a collaborative synergy. This article uses qualitative research with a phenomenological approach. The primary data sources in this study are Twitter netizens’ tweets and The Ministry of Tourism and Creative Economy ‘s social media accounts. At the same time, the secondary data used in this study are articles, books, and reportage. Then the data will be analyzed through several procedures, namely, 1) data matrix, 2) data reduction, 3) coding, and 4) conclusion drawing. The results showed that the messages conveyed by The Ministry of Tourism and Creative Economy regarding ecotourism were good, and the intensity was relatively high. Public conversations about ecotourism have also been substantive in accordance with ideal ecotourism. Unfortunately, the intensity of The Ministry of Tourism and Creative Economy ‘s message is not accompanied by the intensity of ecotourism conversations in the community. However, the Ministry of Tourism and Creative Economy has issued a communication policy in promoting ecotourism in Indonesia. This aims to benefit the wider community, such as community productivity, economic improvement, and the introduction of local culture to the international community.

This paper presents an overview of the policies and efforts of the Provincial Government of Bali, Indonesia, to tackle the development of HIV/AIDS. This study considers the socio-cultural context and analyzes the factors that are most likely to influence its spread, the response of the community, and the local government’s efforts to form Provincial AIDS commission whose movement is supported by the village government and the community to suppress the spread of HIV/AIDS. The authors observe the micro factors that most determine this program, such as attitudes, behaviors, and desires of policy-making actors, stakeholders, implementing organizations, adequacy of human resources, financial funds, information, education, communication, advocacy, regional languages, the role of students, and field workers, and local culture in preventing the spread of HIV/AIDS. Therefore, this research does not focus on just one dimension in efforts to deal with this outbreak. Following the application of the public policy theory, all potential contributing elements must be addressed simultaneously. This requires a truly interdisciplinary and multisectoral approach that requires to be comprehended by policymakers in other provinces where the prevalence of HIV/AIDS is quite high. This effort also requires commitment and strong political will from levels of government.

In the era of digital disruption, the imperative development of broadband services is evident. The emergence of 5G technology represents the latest stride in commercial broadband, offering data speeds poised to drive significant societal advancement. The midst of responding to this transformative phenomenon. This pursuit unveils a landscape replete with opportunities and challenges, particularly regarding how 5G’s potential benefits can drive the government towards equitable distribution, ensuring accessibility for all. Simultaneously, there exists a legal hurdle to ensure this vision’s fruition. From a legal perspective, perceived as infrastructure for transformation, the law must seamlessly adapt to and promptly address technological progress. Utilizing normative juridical methods and analytical techniques via literature review, this research endeavors to outline the advantages of 5G and scrutinize Indonesia’s latest telecommunications regulations and policies, alongside corresponding investments. The study ultimately aims to provide a juridical analysis of 5G implementation within Indonesia’s legal framework.

This study examines the impact of emotional intelligence (EI) and employee motivation on employee performance within the telecommunication industry in the Sultanate of Oman. The target population consisted of 4344 non-managerial employees across nine telecommunication companies, including Omantel, Ooredoo, Vodafone, Oman Broadband Company, Awasr Oman & Co, TEO, Oman Tower Company L.L.C, Helios Tower, and Connect Arabia International. Employing a deductive research approach, finally data were collected via an online survey from 354 respondents. The hypotheses were tested using multiple regression analysis. The results indicate that all dimensions of EI self-awareness, self-regulation, empathy, and social skills positively and significantly influence employee performance, with social skills having the strongest effect. Furthermore, both intrinsic motivation factors, such as work itself and career development, and extrinsic motivation factors, including wages, rewards, working environment, and co-worker relationships, significantly enhance employee performance. The interaction between EI and employee motivation was found to amplify these positive effects. Among control variables, age and education level showed significant impacts, while gender did not. These findings underscore the critical role of both emotional intelligence and motivation in driving employee performance. The study suggests that managers and policymakers should adopt integrated strategies that develop EI competencies and enhance motivational factors to optimize employee performance, thereby contributing to the success of organizations in the telecommunication sector.

In the 21st century, brand communication has been significantly transformed through the interaction of users and artificial intelligence (AI), who co-create and recreate texts in digital environments. This evolution challenges traditional disciplines and roles, opening new perspectives for textual production on multiple platforms. The study examines the current state and application of the textual component in brand communication, exploring its disciplinary foundations, rhetorical traces, and research methodologies. To this end, a content analysis of 97 relevant publications from 2000 to 2024 was conducted, selected for their impact on the field of brand communication and following the guidelines established in the PRISMA statement. The results identified three sources of textual creation: Organization, users and algorithms. In addition, persuasion and sentiment take precedence at the rhetorical level, while data mining stands out in message analysis. In conclusion, the advertising text, which previously prevailed in brand communication with corporate authorship, formal prefiguration and a closed entity, now expands in a media and networked context. This text originates from a multiplicity of human and automated sources, overlapping rhetorical phases and fluid textualities. The shift implies a transition from unidirectional communication, characterized by repeated impacts, to multidirectional communication with spiraling trajectories and iterative adjustments. This challenges the boundaries of genres and formats, merging the persuasiveness of rhetoric and the imagination of storytelling. This situation demands commercial policies that integrate new professionals and roles, in partnership with the educational sector, and that address copyright with AI and users.