This research addresses environmental, ethical, and health concerns related to high meat consumption, and aims to identify key predictors that encourage a shift towards sustainable diets among young adults. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire. The findings indicate that attitudes, subjective norms, perceived behavioral control, and personal norms significantly predict the intention to adopt plant-based diets. These results have practical implications, suggesting that policymakers, educators, and health professionals should create supportive environments and educational programs that emphasize the benefits of plant-based diets and equip students with the necessary knowledge and skills. Theoretically, the study reinforces the TPB framework’s applicability in understanding dietary behaviors and underscores the importance of personal and social factors in shaping dietary intentions. Ultimately, promoting plant-based diets among university students necessitates a comprehensive approach and strategy addressing attitudes, social norms, perceived control, and personal values. By leveraging these insights, stakeholders can foster sustainable and healthy eating practices among young adults, contributing to broader environmental and public health objectives for sustainable development.

Blockchain technology is poised to significantly transform the corporate world, heralding a new era of innovation and efficiency. Over the past few years, its impact has been noted by leaders, academics, and government representatives around the globe this growing interest underscores businesses’ need to evolve and reconsider traditional operational models. To remain competitive, organizations must embrace this change. Before introducing such ground-breaking technology, it is crucial to assess the motivations of primary stakeholders concerning its implementation. This study looks into what influences the use of Blockchain technology in the oil and gas sector, primarily using a quantitative survey of Iraqi oil and gas companies. A questionnaire was distributed among 250 top-level managers, senior executives, project managers, and IT managers for analyzing the data, the study employs the Structural Equation Modelling-Partial Least Squares (SEM-PLS) technique, with Smart PLS for data processing. The findings suggest that the intention to utilise blockchain technology is influenced by one’s attitude towards it. Competitive pressure (environmental factors), functional benefit, and privacy/security (technological factors) significantly affect blockchain adoption intention. Nevertheless, there was no discernible correlation between regulatory backing and the desire to use Blockchain. Additionally, cost concern and perceived risk (organizational factors) two factors contribute negatively to the perception of blockchain technology. Besides the direct relationship, the findings revealed that attitude toward blockchain technology mediate the relationship between cost concern, perceived risk, and intention to adopt Blockchain. Built upon the Technology-Organization-Environment (TOE) model and the Theory of Reasoned Action, this research offers a comprehensive framework for investigating the intention to adopt blockchain technology. The results enhance both theoretical understanding and practical implementation by providing valuable insights into the emerging area of blockchain adoption intentions.

In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

Problem statement: An environmentally conscious consumer’s perspective can shift as they look for things that are gentler on the planet. Conversely, businesses engage in greenwashing when they try to cover up their lacklustre environmental initiatives. The current research was used the theory of rational choice behaviour to examine a model that connects corporate green washing and consumers’ green purchase intentions via the mediating roles of perceived risk, green trust and green confusion about food and beverage brands in Saudi Arabia. Research motivation: Sustainable business practices have been developed and adopted by corporations in response to the growing interest in environmentally friendly lifestyles and green products. However, green washing has become increasingly common as a means for businesses to give off the impression that they care about the environment when they really don’t. Research methodology: The online survey was used to obtain data directly from consumers about their views on green washing by corporations. Primary data was analysed using appropriate statistical tools and techniques in SPSS, AMOS and SmartPLS software, such as Correlation, Regression, Structural Equation Modelling (SEM), etc. Results: In terms of perceived greenness and confusion, the results showed that green wash mediates the relationship between green purchasing intention and greenness. There is a two-way correlation between consumers’ intentions to buy environmentally friendly products and their levels of green perception, and green confusion. The findings of this study were broadening our understanding of the consequences of green washing. Conclusions: All things considered, the study was encouraging more research on the subject and be a useful tool for academics, corporate managers, and students interested in environmental sustainability, product innovation, and green branding. According to the results, businesses can improve their green purchasing intentions by cutting down on green washing and focusing instead on building a positive reputation for their brand and encouraging customer loyalty. Corporate performance and social environment sustainability can both benefit greatly from this paper’s expansion of knowledge regarding the processes of individual customer psychological effects after perceptions of corporate greenwashing behaviour.