Ticket revenues are crucial for the financial success of sports teams. To maximize these revenues, teams continuously explore effective ticket promotional strategies. One such strategy includes partial season plans, which mirror bundle offers common across various industries. Another widespread promotional strategy across industries is offering discounted credit (i.e., store credit purchased at a lower price than its face value). However, its application in sports (e.g., providing a $500 credit for tickets at $450) remains limited. Therefore, this study explores critical questions such as: “How effective is offering discounted credit compared to partial season plans?” and “What factors influence ticket promotion preferences?” Consequently, the study employed a 2 × 2 × 2 experimental designs, considering three independent variables: promotion type (discounted credit vs. partial season plans), promotion flexibility (predefined vs. customizable), and the consumer’s distance to the venue (near vs. distant). Results indicated that partial season plans generated significantly higher perceived value and purchase intentions  while presenting lower perceived risks than discounted credit . Promotion flexibility did not significantly influence the three dependent variables , but the distance to the venue did . Both practical and theoretical implications of these findings are discussed.

Background: Digital transformation in the sports industry has become increasingly crucial for sustainable development, yet comprehensive empirical evidence on policy effectiveness and risk management remains limited. Purpose: This study investigates the impact of policy support and risk factors on digital transformation in sports companies, examining heterogeneous effects across different firm characteristics and regional contexts. Methods: Using panel data from 168 sports companies listed on China’s A-shares markets and the New Third Board from 2019 to 2023, this study employs multiple regression analyses, including baseline models, instrumental variables estimation, and robustness tests. The digital transformation level is measured through a composite index incorporating digital infrastructure, capability, and innovation dimensions. Results: The findings reveal that policy support significantly enhances digital transformation levels (coefficient = 0.238, p < 0.01), while financial risks demonstrate the strongest negative impact (−0.162, p < 0.01). Large firms and state-owned enterprises show stronger responses to policy support (0.312 and 0.278, respectively, p < 0.01). Regional development levels significantly moderate the effectiveness of policy implementation. Conclusions: The study provides empirical evidence for the differential effects of policy support and risk factors on digital transformation across various firm characteristics. The findings suggest the need for differentiated policy approaches considering firm size, ownership structure, and regional development levels. Implications: Policy makers should develop targeted support mechanisms addressing specific challenges faced by different types of firms, while considering regional disparities in digital transformation capabilities.

Relational database models offer a pathway for the storage, standardization, and analysis of factors influencing national sports development. While existing research delves into the factors linked with sporting success, there remains an unexplored avenue for the design of databases that seamlessly integrate quantitative analyses of these factors. This study aims to design a relational database to store and analyse quantitative sport development data by employing information technology tools. The database design was carried out in three phases: (i) exploratory study for context analysis, identification, and delimitation of the data scope; (ii) data extraction from primary sources and cataloguing; (iii) database design to allow an integrated analysis of different dimensions and production of quantitative indicators. An entity-relationship diagram and an entity-relationship model were built to organize and store information relating to sports, organizations, people, investments, venues, facilities, materials, events, and sports results, enabling the sharing of data across tables and avoiding redundancies. This strategy demonstrated potential for future knowledge advancement by including the establishment of perpetual data updates through coding and web scraping. This, in turn, empowers the continuous evaluation and vigilance of organizational performance metrics and sports development policies, aligning seamlessly with the journal’s focus on cutting-edge methodologies in the realm of digital technology.

Comparative analysis of the development history of sports social organizations in China, Japan and South Korea from multiple perspectives, in order to provide reference suggestions for solving the existing problems of the development of sports social organizations in China as well as for the sustainable development in the future. This paper explores the optimization path of sports social organizations in China by using the literature method and comparative analysis method. The study finds that the current development of sports social organizations in Japan and South Korea is characterized by independence and autonomy, a relatively rich number and variety of organizations, mutual separation of powers and responsibilities between government agencies and social organizations, and autonomous operation and efficient governance of sports social organizations. The development of sports social organizations in China has reached a new level since the founding of New China, and the Party’s attention to and support for their development has been increasing, but China still has deficiencies in the number of organizations, organizational capacity, and policy system. The study concludes that Japan and South Korea have three development conditions for sports social organizations: a socially oriented governance system, a more complete policy and regulation system, and a standardized and efficient financial support system. The study concludes that the prosperity of sports social organizations is crucial in building a strong sports nation at the present time. Combining the successful experiences of Japan and South Korea and integrating into China’s national conditions, we strive to build a governance system that combines government and society, construct a diversified financial support system, and improve the policy support system for sports organizations to promote the progress of sports social organizations in China, and open the way for the autonomy and independence of sports social organizations in China, and put the improvement of the governance system of sports social organizations on the agenda.

Sports competition is one of the important contents and forms of sports activities and physical education. It plays a full range of valuable functions in promoting the all-round development of college students. Specifically, it can better help college students enjoy fun, enhance their physique, and improve their physical fitness during physical exercise. Personality and tempering the will. Countries around the world attach great importance to youth sports competitions, and use national strategies as the top-level design and sports events as activity carriers to create a series of youth sports competitions such as graded competitions, championships, and campus events, providing more opportunities for young people to watch and participate in sports. Opportunities and platforms for competition. College student sports competitions are an important part of youth sports competitions and shoulder multiple missions such as physical health promotion, competitive talent training, and sports industry development. In recent years, the development of college sports competitions around the world has achieved remarkable results, and the scale and quality of Chinese college sports competitions have also been significantly improved. However, compared with developed countries, overall, there is still a weak awareness of participation, poor competition experience, and competitive competition. Prominent problems such as low levels and high activity withdrawal rates have, to a certain extent, restricted the high-quality development of college student sports competitions. In fact, it is not as easy as imagined for college students to participate in sports competitions regularly for a long time. In addition to requiring college students to possess certain basic conditions such as time, energy, and skills, it also requires support and promotion from all walks of life, especially It is inseparable from the material, spiritual and technical support provided by family, friends, coaches and other important groups. Just as the social ecological model believes that individual physical activity behavior is closely related to social support at the interpersonal level, especially social support from important groups such as family and friends has a positive impact on individual physical activity behavior. At the same time, although social support is very important, not all social support received can promote college students to form good sports competition behaviors. Self-determination theory emphasizes that only effective social support can regulate and optimize individual sports motivation by meeting the individual’s basic psychological needs, and ultimately promote the formation of positive, long-term sports behavior. However, most of the current sports academic circles continue the research context of traditional college student sports management, focusing on the contemporary value, practical issues, system construction, etc. of college student sports competitions. They are more subjective qualitative theoretical research and relatively lack the influence of social support. Empirical research on the sports competition behavior of college students, so that the internal mechanism of social support affecting the sports competition behavior of college students is not clear enough and understood. Therefore, from the perspective of social ecology, this study explores the internal mechanism of social support affecting college students’ sports competition behavior, in order to provide certain theoretical reference for improving the level of college students’ sports competition behavior.

The National Fitness Program Plan (2021–2025) (hereinafter referred to as the Plan) proposes to perfect the public service system for sports and fitness by 2025, make national sports and fitness more convenient, and advocate providing intelligent services for national fitness campaign. With the development of the Internet era, modern information technologies such as big data, the Internet of Things, and artificial intelligence have been introduced into sports affairs, providing technical support for the optimization of the public service system for sports and fitness. Therefore, in the context of a national fitness campaign, intelligent sports service is an important link for promoting national fitness in various regions. Relevant workers should attach importance to promoting “physical fitness” with “intelligence” in the process of advancing national fitness program, and actively creating intelligent public services for national fitness. Focusing on the integration of modern information technology and sports affairs, with the implementation of the Plan as the research background, the construction of intelligent sports parks as the starting point, this article outlines the construction plan of intelligent sports parks based on the connotation summary of national fitness program and intelligent sports. At the same time, it analyzes the issues that intelligent sports parks need to pay attention to in providing public services for national fitness, and proposes countermeasures for the high-quality development of national fitness services in intelligent sports parks.