The idea of emotions that is concealed in human language gives rise to metaphor. It is challenging to compute and develop a framework for emotions in people because of its detachment and diversity. Nonetheless, machine translation heavily relies on the modeling and computation of emotions. When emotion metaphors are calculated into machine translation, the language is significantly more colorful and satisfies translating criteria such as truthfulness, creativity and beauty. Emotional metaphor computation often uses artificial intelligence (AI) and the detection of patterns and it needs massive, superior samples in the emotion metaphor collection. To facilitate data-driven emotion metaphor processing through machine translation, the study constructs a bi-lingual database in both Chinese and English that contains extensive emotion metaphors. The fundamental steps involved in generating the emotion metaphor collection are demonstrated, comprising the basis of theory, design concepts, acquiring data, annotating information and index management. This study examines how well the emotion metaphor corpus functions in machine translation by proposing and testing a novel earthworm swarm-tunsed recurrent network (ES-RN) architecture in a Python tool. Additionally, the comparison study is carried out using machine translation datasets that already exist. The findings of this study demonstrated that emotion metaphors might be expressed in machine translation using the emotion metaphor database developed in this research.
The study investigates the impact of artificial intelligence (AI)-powered chatbots on brand dynamics within the banking sector, focusing on the interrelationships between AI implementation and key brand dimensions, including awareness, equity, image, and loyalty. Using structural equation modeling (SEM) analysis on data collected from 520 banking customers, the study tests eight hypotheses to explore the direct and indirect effects of AI-driven interactions on brand development. The findings reveal that AI chatbots significantly enhance brand awareness in banking services, demonstrating moderate positive effects on both brand equity and brand image. Notably, while brand awareness exerts a strong influence on brand image, it does not have a significant direct effect on brand loyalty. Instead, the study shows that brand loyalty is primarily developed through the mediating effects of brand equity and image, with brand image exerting a particularly strong influence on brand equity. For banking practitioners, these insights suggest a need to integrate AI chatbots within a comprehensive brand strategy that merges technological innovation with traditional relationship-building approaches. Limitations of the study and potential directions for future research are also discussed, providing avenues for further exploration of AI’s role in brand management.
The aviation industry is experiencing over and over again a technological revolution, nowadays with airports at the forefront of embracing smart technologies to enhance operational efficiency, security and passenger experience. This article comprehensively analyzes the benefits, challenges, and legal implications of adopting smart technologies in airport facilitation and security control. It examines the regulatory framework established by the International Civil Aviation Organization (ICAO) on an international level and by sovereign states on a national level. It explores using smart solutions such as automated systems, data and biometric verification, artificial intelligence (AI), and the Internet of Things (IoT) devices in airport operations. The authors’ purpose is to highlight the improvements in airport facilities and security measures brought about by these technologies, while addressing concerns over privacy, cost, technological limitations and human factors. By emphasizing the importance of a balanced approach and considering innovation alongside legal and operational imperatives, the article underscores the transformative potential of smart and integrated technologies in shaping the future of air travel.
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