This investigation extends into the intricate fabric of customer-based corporate reputation within the banking industry, applying advanced analytics to decipher the nuances of customer perceptions. By integrating structural equation modeling, particularly through SmartPLS4, we thoroughly examine the interrelations of perceived quality, competence, likeability, and trust, and how they culminate in customer satisfaction and loyalty. Our comprehensive dataset is drawn from a varied demographic of banking consumers, ensuring a holistic view of the sector’s reputation dynamics. The research reveals the profound influence of these constructs on customer decision-making, with likeability emerging as a critical driver of satisfaction and allegiance to the bank. We also rigorously test our model’s internal consistency and convergent validity, establishing its reliability and robustness. While the direct involvement of Business Intelligence (BI) tools in the research design may not be overtly articulated, the analytical techniques and data-driven approach at the core of our methodology are synonymous with BI’s capabilities. The insights garnered from our analysis have direct implications for data-driven decision-making in banking. They inform strategies that could include enhancing service personalization, refining reputation management, and improving customer retention efforts. We acknowledge the need to more explicitly detail the role of BI within the research process. BI’s latent presence is inherent in the analytical processes employed to interpret complex data and generate actionable insights, which are crucial for crafting targeted marketing strategies. In summary, our research not only contributes to academic discourse on marketing and customer perception but also implicitly demonstrates the value that BI methodologies bring to understanding and influencing consumer behavior in the banking sector. It is this blend of analytics and marketing intelligence that equips banks with the strategic leverage necessary to thrive in today’s competitive financial landscape.

This article aims to measure and identify the factors influencing the decision to use Chatbot in e-banking services for GenZ customers in Vietnam through 292 customers. Testing methods: Cronbach’s Alpha trust factor, EFA discovery factor analysis, and regression analysis have shown that 07 factors directly affect GenZ’s decision to use Chatbot. Those factors include (1) Customer attitude; (2) Useful perception; (3) Perception of ease of use; (4) Behavioral control perception; (5) Risk perception; (6) Subjective norms and (7) Trust. On that basis, the article has set out management implications for Vietnamese commercial banks to approach and increase the decision of customers aged 18–24 years in Vietnam.

This study aimed to measure the impact of implementing mechanisms of accounting data governance, represented by International Accounting Standards, internal auditing, external auditing, audit committees, disclosure and transparency, and performance evaluation, on the quality of financial reporting data for the commercial banks listed on the Amman Stock Exchange, totaling (15) banks. To achieve the objectives of this study, a descriptive-analytical approach was adopted by developing a questionnaire to collect the primary data measuring the study variables. The questionnaire was distributed to employees in the financial and control departments of these banks, with a total of (375) respondents from the total study population of (733) individuals. Appropriate statistical methods were used to analyze the data, test hypotheses, and the results of this study revealed a strong positive impact of five variables of accounting data governance mechanisms on achieving the quality of financial reporting data. These variables are ranked from highest to lowest in terms of the strength of impact and correlation with the quality of financial reports: disclosure and transparency, external auditing, International Accounting Standards, internal auditing, and audit committees. However, there was no impact of the performance evaluation governance variable on achieving the quality of financial reporting data. These results call on the management of commercial banks in the study to commit to the objective implementation of the requirements of accounting data governance mechanisms as stipulated by international professional assemblies.

There is fast growth of digital banking services in Saudi Arabia clearly shows the necessity of well-considered legal decisions. However, there is an obscurity with respect to protecting consumers’ rights and creating a reliable atmosphere for digital finance through legal framework in the digital banking sector in the Kingdom. The primary aims and objectives of this research is to scrutinize the digital banking consumers’ protection legal framework being overseen in Saudi Arabia, analyzing its content, mechanisms, and impact on different stakeholders. Similarly, the study tires to determine its efficacy as well as identify the roadblocks which can prevent its success. Through an extensive review and examination, the evaluation defines key issues, difficulties and finalizes statements about the legal field. The content analysis methodology was used to help address issues emanating from the existing literature. Various scholarly articles, policy documents, and regulatory guidelines were explored. In other words, data for this study were collected through different search sources such as journals, traditional articles of Google Scholar, policy documents, and library sources. A total of 25 articles were explored and contributed immensely to unveiling various aspects of the legal framework of digital banking as well as consumers’ protection in the Kingdom. The findings of this investigation have identified three basic themes on the domestic legal regulation of consumers’ protection in the digital banking system in Saudi Arabia. First, the study has analyzed various legislations such as: consumer protection law, sector-specific regulations, among others concerning the rights and duties of consumer protection. Second, legal obligations in seeking remedies when there is a discriminatory treatment in digital banking services. Third, it has been established that Saudi Arabia have taken a proactive step towards a robust safety cushion to protect the consumer rights and minimizing the risks involved in cybersecurity in the context of Saudi Arabia. Theoretically, on one hand, the study highlights the paramount significance to consumers’ protection legislations in the Kingdom. On the other hand, practically, the Kingdom’s witness of rapid economic growth and technological advancement, ensuring robust consumer protection measures becomes increasingly paramount to foster trust, promote fair business practices, and enhance consumer confidence in the marketplace. Nonetheless, some limitations such as insufficient consumers’ education and regulatory inadequacies were noted which need national coordination between stakeholders. Notwithstanding the fact that the legal framework exhibits strong points especially in addressing vital issues, its timely evaluation, amendment, and enforcement is deemed as a key to solve the emerging challenges and obtain confidence of consumers when it comes to digital banking.

This study deals with the impact of Vietnam bank size, loans, credit risk, and liquidity on Vietnam banks’ net interest margin, which are crucial for economic development. High profit margins result in a lower bad debt ratio due to timely loan collection and good liquidity. This study applies a panel data model to evaluate the relationship among bank size, loans, credit risk, liquidity, and marginal profitability, which are increasingly important in commercial bank growth. Data were collected from 2010 to 2022, and test methods were applied to select a good-fit model. Realizing that the factors that have a close correlation and affect the profit margin are 33.6% and 16.07%, 75.2%, 37.51%, 64.30%, and 41.11%, and R2 is 59.04%, respectively, this suggests that financial managers need to develop appropriate strategies and policies to adjust the factors that adversely affect commercial bank profitability.

The rise of fintech in the financial sector presents a transformative shift towards digitalisation and sustainability on a global scale, leveraging technologies like AI to minimise environmental footprint. Neobanks not only challenge traditional banking models but also offer innovative solutions that align with sustainable objectives. The purpose of this paper is to analyse the impact of neobanks on global sustainability from economic, environmental, and social points of view. A comprehensive literature review of existing literature and current sustainable practices of neobanks was conducted. Results reveal that neobanks significantly positively contribute towards environmental sustainability with reduced paper use and logistics requirements of banking services. By offering more accessible and affordable banking services they importantly contribute towards higher financial inclusion, and with innovative products towards more competitive and innovative financial markets. AI-based tools they employ are increasing financial literacy and social inclusion. This article also highlights concerns regarding electronic waste management, potential high energy consumption, required digital literacy and cybersecurity risks. In conclusion, despite the mentioned risks, neobanks importantly contribute to global sustainability in many ways and will even more in the future. These findings can help neobanks shape sustainable practices and guide policymaking, as well as spread awareness of the sustainable impact of banking services.