Rapidly changing business environments and fierce competition are making it increasingly difficult for modern companies to maintain competitive advantage and accomplish business longevity. This study can fill the research gap in mission research and longevity research, and provides implications on what form and content of mission should be selected when determining the direction of a company’s corporate strategy. Although a company’s mission is a communication tool that represents the company’s strategic priorities and unique values, it has rarely been considered an important factor in business longevity. This study conducts a content analysis of the mission statements of 43 companies in the Henokiens Association to clarify the linkage between a company’s mission and business longevity and the configurations of long-lived firms’ missions. Our results show most long-lived firms have clear missions and perceptions of familism expansion. The firms’ past, present, and future additions to their concern for products, business growth, unique philosophy, and stakeholders are highlighted in their mission statements. Therefore, the main theoretical contribution of focusing on the corporate mission as a factor of business longevity in this study is not only a new approach to the longevity factor, but also the discovery of new values of the mission in strategic management research. The practical contribution of this study is that it reveals that companies seeking long-term competitive advantage in the market need to design, possess, and share a high-quality mission from a long-term perspective and instill the ideology of extended familyism. It can also provide hints about strategic priorities for small, family-run businesses facing threats to their survival.

The promulgation of the Curriculum Standards for ordinary high School (2017 edition, 2020 revision) has effectively promoted the reform of high school mathematics classroom. In order to cope with the change of textbook content in the new curriculum reform, it has become one of the important tasks for high school mathematics teachers to implement teaching activities better and sort out and analyze the differences between the old and new textbooks. This paper analyzes the differences between old and new textbooks from the three dimensions of system structure, course content and example exercises, and gives some reasonable teaching suggestions. Among them, the new textbook uses 2019 "Ordinary High School Textbook" person-taught A version of Compulsory Mathematics 1, and the old textbook uses 2004 "Ordinary High School Mathematics Curriculum Standard Experimental Textbook" person-taught A version of compulsory Mathematics 4. In general, the adjustment of the new teaching materials is more in line with the cognitive characteristics of students, pay attention to the penetration of mathematical culture and pay attention to the development of students' mathematical core literacy.

The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

The starting point is the presence of a widespread feeling of political confrontation and division among Spanish citizens. This is compounded by dissatisfaction with and distrust in a system that is perceived by many as elitist and out of touch with real needs. Several factors related to this perception of politics are explained and quantified. On the one hand, there are economic elements, such as the stagnation of GDP per capita, the persistence of a relatively high at-risk-of-poverty rate, and the rates of material deprivation. And in all these elements, a significant territorial inequality can be observed. There are significant differences between Spain, France and Germany over the period considered. On the other hand, political factors determine much of the public debate in Spain: Historical memory and the Spanish Civil War, as well as the terrorism of ETA and other terrorist groups. The emergence of new parties is analyzed, especially VOX. Finally, the enormous difficulty of finding a territorial structure of political power that would bring together the consensus of most political forces. It is necessary to find formulas for fiscal federalism that will make it possible to move away from the current decentralization of spending without the Autonomous Communities having their own tax capacity. This study concludes by pointing out the relevance of all these problems and the need to find solutions through democratic debate and deliberation with agreements.

The content of flavonoids in mesophyll cells of wheat was studied under the condition of enhanced UV-B radiation intensity. In this experiment, four groups of six days of control were treated with He-Ne laser group (L), enhanced UV-B radiation group (B), He-Ne laser and UV-B combined treatment group (B + L ), Normal light group (CK). Since the flavonoids carry some unsubstituted hydroxyl or glycosyl groups, it is a polar compound. By the 'similar compatibility' principle, they have some level of solubility in polar solvents, such as methanol, ethanol, n-butanol, propanol, and water. In this experiment, 70% ethanol was used to extract flavonoids. Finally, the total content of flavonoids in mesophyll cells was determined by visible spectrophotometry. The OD value of flavonoids was determined by rutin reagent 'The standard curves because rutin is a representative of flavonoids, it scavenging the role of free radicals significantly. The results showed that when the UV-B UV radiation intensity was enhanced, the content of flavonoids in wheat mesophyll cells increased, that is, the content of flavonoids in wheat leaves was higher than that in UV-B Strength was positively correlated. The results showed that the content of flavonoids in the mesophyll cells of the four control groups was the same as that of the B group> BL group> CK group> L group. With the prolonging of the treatment time of wheat, the content of flavonoids in wheat leaves at jointing-booting stage was significantly higher than that in seedling stage and panicle stage. This means that flavonoids are a protective substance that absorbs UV-B in plants, that is, the absorption of UV-B by flavonoids reduces the damage of UV-B to organs in plants [8] [10]; UV-B The smaller the damage, the less the content of flavonoids; laser damage caused by UV-B have a certain role in the repair. In this study, we further studied the effect of enhanced UV-B radiation on the content of flavonoids in mesophyll cells of wheat. The effects of UV-B radiation on the content of flavonoids in wheat were studied. Whether it has a very important significance for wheat has become a stress [5].