The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

The article highlights Malaysia’s multicultural history, the advancement of Internet technology, and the worldwide appeal of Chinese food, all of which serve as a good basis for the project. This study focuses on Malaysian Chinese takeout systems. The research’s primary goals include developing new business options for the Chinese food sector, as well as enhancing customer happiness and efficiency of takeout systems. As a result, the project intended to create a Web-based system for managing several tasks associated with meal ordering by users. For the system development, an Object-Oriented System Development (OOSD) methodology was used, mostly with the Java programming language. Model-View-Control (MVC) framework was employed throughout development to improve system administration. Redis and HTTP session technologies were included for user login to increase system security. For database operations, MyBatis and MyBatis Plus were also employed to enhance ease and security. The system adheres to design principles and leverages technologies like ElementUI and jQuery to further fulfill this criterion to provide a user-friendly interface. The results of this study demonstrate significant improvements in the overall efficiency of the takeout process, leading to enhanced user experiences and greater customer satisfaction. In addition to streamlining operations, the system opens new avenues for the Malaysian Chinese food industry to capitalize on the growing demand for online food ordering. This research provides a solid foundation for future innovations in takeout systems and serves as a reference point for enhancing the Chinese gastronomy sector in a rapidly digitizing world.