Color visually communicates the product’s flavors to consumers and further influences their taste perception. This study explores the perceived taste of tea beverages caused by the logo’s principal colors, using hand-shaken tea beverages in Taiwan as an example. To identify the linkage between the logo color and tea tastes, this study divides the taste of tea beverages into four categories: sweetness, freshness, bitterness, and astringency. Then, the 69 tea beverage logos are allocated into the 14 color sections in the CIELAB color space according to their primary colors. The Correspondence Analysis method is employed to visualize the relationships between the logos and the perceived tastes. The tea tastes are then mapped into the color sections in the CIELAB color space. The analysis results reveal that the sweetness links to logos in the Warm Scheme colors (hue angle from 0 to 59 degrees). The fresh taste is bound with the logo with the Cool White Scheme colors (hue angle from 90 to 149 degrees and brightness >80). Finally, the bitter and astringent tastes link to the logo colors in the Cold Black Scheme colors (hue angle from 60 to 89 degrees, 150 to 329 degrees, and brightness <25). This study expands the color and taste association literature from general food to tea beverages. Our obtained empirical results can be applied to hand-shaken beverage companies to select principal colors for designing logos and packages that align with tea beverages’ perceived tastes to convey brand recognition accurately.
This study employs the Standard Error Estimation technique to investigate the connections between the digitalization of economy, population, trade openness, financial development, and sustainable development across 127 countries from 1990 to 2019. The findings revealed associations between financial development, population growth, trade openness, economic growth, Digitalization development, foreign direct investment (FDI), and sustainable development. Financial development negatively impacts sustainable development, suggesting that countries with advanced financial systems may struggle to maintain sustainability. Trade openness exhibits a negative association with sustainable development, implying that countries with open trade policies may face challenges in maintaining sustainability, possibly due to heightened competition or resource exploitation. These findings highlight the multifaceted relationship between economic factors and sustainable development, underscoring the importance of comprehensive policies and governance mechanisms in fostering sustainability amidst global economic dynamics.
Sustainability has become a generalized concern for society, specifically businesses, governments, and academia. In the specific case of universities, sustainability has been approached from different perspectives, some viewing it from environmental practices, management initiatives, operational criteria, green buildings, and even education for sustainable development. This research focuses on sustainability as a managerial practice and investigates how it affects the performance of five private universities in Medellin, Colombia. For this purpose, a literature review using a mixed sequential approach, including bibliometric and content analysis, was initially conducted. In the s second phase, more than 5000 responses from students, professors, and employees of the five mentioned private universities were collected. A previously validated instrument for both sustainability and performance was applied in the quantitative phase, and a novel dimensionality of the constructs was proposed by conducting an exploratory factor analysis using the SPSS software. Results were then processed through a structural equation analysis with the Smart PLS software. The impact of sustainability on university performance is verified, making some managerial recommendations.
Beach protection is vital to reduce the damage to shorelines and coastal areas; one of the artificial protections that can be utilized is the tetrapod. However, much damage occurred when using a traditional tetrapod due to the lack of stability coefficient (KD). Therefore, this research aims to increase the stability coefficient by providing minor modifications to the cape of the tetrapod, such as round-caped or cube-caped. The modification seeks to hold the drag force from the wave and offer a good interlocking in between the tetrapod. This research applied physical model test research using a breakwater model made from the proposed innovative tetrapod with numerous variations in dimensions and layers simulated with several scenarios. The analysis was carried out by graphing the relationship between the parameters of the measurement results and the relationship between dimensionless parameters, such as wave steepness H/gT2, and other essential parameters, such as the KD stability number and the level of damage in %. The result shows that the modified and innovative tetrapod has a more excellent KD value than the conventional tetrapod. In addition, the innovative tetrapod with the cube-shaped has a recommended KD value greater than the round shape. This means that for the modified tetrapod structure and the same level of security, the required weight of the tetrapod with the cube cap will be lighter than the tetrapod with the round cap. These findings have significant practical implications for coastal protection and engineering, potentially leading to more efficient and cost-effective solutions.
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