Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.
Protecting the environment and the Earth's natural resources is one of the most important tasks for modern societies, economies, and countries. Changes in the environment have made climate protection a key task of state policy implemented at the local, national, and international. They also have caused such negative social manifestations as environmental radicalism and terrorism. The purpose of this paper was to analyze the capacity of state institutions to prevent environmental terrorism and radicalism, particularly in the Russian context, by identifying and prioritizing key challenges and countermeasures. A mixed-methods approach was adopted, involving both qualitative and quantitative analyses. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, a total of 35 articles and reviews were selected to provide a foundation for understanding eco-terrorism trends. Additionally, an expert survey was conducted with 44 qualified participants to rank problems and recommended actions. The Kendall concordance coefficient was used to assess the consistency of expert opinions. The authors conclude that low environmental awareness and insufficient cooperation between state institutions and environmental organizations are the most significant challenges in preventing eco-terrorism. To adequately and competently prevent environmental terrorism and radicalism in society, the prevention system must be based on clear and thoughtful actions by state institutions.
The current study aims to determine the post COVID-19 adoption rates, the variation of the adoption by regions, and the effects of communication technologies on higher education with focus on students’ engagement and faculty satisfaction. The present research uses the convergent parallel design which is a form of mixed-methods research design. First, the study searched for 18 relevant articles using key search terms including “post-COVID-19 education”, “e-learning tools”, “communication technologies” and “higher education”. The qualitative analysis, however, shows that the technological strategies have to be in line with the preparedness of the people, the need to address challenges such as the lack of face-to-face contact and how technologies such as augmented reality and simulation-based learning can be used. Quantitative analysis shows that teleconferencing tools (β = 0.45, p < 0.001) and cloud computing (β = 0.38, p < 0.003) have positive impact on engagement and satisfaction. The one-way ANOVA results show that there is a difference in the adoption rates across the regions while the MCAs score for communication challenges is 60%. From the descriptive statistics it can be seen that there is a very high adoption rate of cloud computing (Mean = 89.7%, Standard Deviation = 3.1%) and teleconferencing tools (Mean = 84.9%, Standard Deviation = 4.5%). The Structural Equation Modeling (SEM) shows the domino effect of teleconferencing on engagement (β = 0.60, p < 0.001), satisfaction (β = 0.75, p < 0.002) and collaboration efficiency (β = 0.55, p < 0.001). Thus, the current study establishes the fact that there is a need to provide equal opportunities and technology which is adaptable to improve the students’ engagement and satisfaction in various learning institutions.
This systematic literature review examines data saturation in qualitative research within the context of entrepreneurship studies from 2004 to 2024. Data saturation, a critical concept in ensuring the rigor of qualitative research, remains inadequately defined in terms of sample size and assessment criteria across various studies. This review synthesizes 11 empirical studies, focusing on strategies such as stopping criterion, code frequency counts, and comparative methods for determining saturation. It identifies sample sizes ranging from 7 to 39 interviews, with an average saturation occurring between 10 and 12 interviews. Furthermore, the study explores the influence of different sampling methods and homogeneity of study populations on saturation outcomes. Despite the reliability of existing methods, the findings underscore the need for greater transparency and consistency in reporting saturation criteria. The review offers valuable insights for entrepreneurial researchers aiming to design qualitative studies, emphasizing the importance of tailored saturation standards based on research objectives and methodologies. This research contributes to a clearer understanding of data saturation in entrepreneurial studies and highlights the necessity for further empirical investigation into saturation across diverse qualitative methods.
Sustainable innovation is crucial for addressing social and environmental challenges and is a key driver of enterprise competitiveness and economic growth. This study examines how board heterogeneity influences sustainable innovation in enterprises, particularly within the context of China’s Science and Technology innovation board. Findings reveal that diverse boards enhance sustainable innovation and impact M&A activities, which in turn mediate the relationship between board diversity and corporate sustainability. The research aims to understand the optimal board composition for scientific and creative enterprises, analyze the mechanisms behind board heterogeneity’s effect on innovation, and assess M&A’s role in this process. The study’s outcomes underscore the importance of board diversity for fostering sustainable innovation and suggest that M&A can be a critical pathway to enhancing corporate sustainability.
Technological management has promoted distinctive characteristics in the socio-productive development of the regions. Its usefulness in entrepreneurial activity is studied to design the architecture of a technological observatory as an intelligent system for entrepreneurship in Latin America. Using a descriptive-explanatory method, data obtained from the application of two instruments directed to 18 experts in information and communication technologies and 174 entrepreneurs distributed 92 in Lima-Peru and 82 in Santiago de Cali-Colombia are processed. The findings show informational and training barriers and a weak or non-existent technological platform for effective entrepreneurial development. Added to the low development of plans and alliances mediated by technologies, whose experience supports public policies that strengthen entrepreneurship as an emerging economy. The architecture supports the functional and operational aspects of the system. Its scalability in other regions dynamizes the services-processes required prior to the detection of needs directed towards the projection of sustainable entrepreneurship.
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