The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to the demand of high-end domestic tourists, and 3) suggest tourism management approaches for domestic high-end tourists after the crisis. Both quantitative and qualitative research methodologies were applied to achieve the research objectives. Income was used to identify and segment high-end domestic tourists living in 77 provinces in Thailand, while a verified questionnaire collected data from 1200 respondents nationwide. Forty-one experts from different tourism-related agencies at local and regional levels were targeted using purposive sampling techniques, and semi-structured interviews were conducted to acquire qualitative data. High-end domestic tourists, classified by monthly income, were segmented into Silver (50,000–70,000 THB), Gold (70,001–90,000 THB), Diamond (91,001–110,000 THB), and Platinum groups (Over 110,001 THB). These high-end domestic tourists shared both similarities and differences in tourism needs, preferences, and behaviors. Sixteen provinces in six domestic regions demonstrated the potential and readiness of tourism resources and products to satisfy the needs, preferences, and behaviors of high-end domestic tourists.
This research explores the factors influencing consumers’ intentions and behaviors toward purchasing green products in two culturally and economically distinct countries, Saudi Arabia and Pakistan. Drawing on Ajzen’s Theory of Planned Behavior (TPB), the study examines the roles of altruistic and egoistic motivations, alongside environmental knowledge, in shaping green consumer behavior. Altruistic motivation, driven by concern for societal well-being and environmental sustainability, is found to have a stronger impact on green purchase intention and behavior in both countries, particularly in Pakistan. Egoistic motivation, which focuses on personal benefits like health and cost savings, also contributes but with a lesser influence. The research employs a cross-sectional survey design, collecting data from 1000 respondents (500 from each country) using a stratified random sampling technique. The collected data were analyzed using structural equation modeling (SEM) to examine the relationships between variables and test the moderating effects of environmental knowledge. The results reveal that environmental knowledge significantly moderates the effect of both altruistic and egoistic motivations on green purchase intention, enhancing the likelihood of eco-friendly consumption. These findings underscore the importance of environmental education in promoting sustainable consumer behavior. The originality of this study lies in its comparative analysis of green consumerism in two distinct contexts and its exploration of motivational factors through the TPB framework. Practical implications suggest that policymakers and marketers can develop strategies that appeal to both altruistic and egoistic drivers while enhancing consumer knowledge of environmental issues. The study contributes to the literature by expanding TPB to include the moderating role of environmental knowledge in understanding green consumption behavior across diverse cultures.
This study investigates seismic risk and potential impacts of future earthquakes in the Sunda Strait region, known for its susceptibility to significant seismic events due to the subduction of the Indo-Australian Plate beneath the Eurasian Plate. The aim is to assess the likelihood of major earthquakes, estimate their impact, and propose strategies to mitigate associated risks. The research uses historical seismic data and probabilistic models to forecast earthquakes with magnitudes ranging from 6.0 to 8.2 Mw. The Gutenberg-Richter model helps project potential earthquake occurrences and their impacts. The findings suggest that the probability of a major earthquake could occur as early as 2026–2027, with a more significant event estimated to likely occur around 2031. Economic estimates for a 7.8–8.2 Mw earthquake suggest potential damage of up to USD 1.255 billion with significant loss of life. The study identifies key vulnerabilities, such as inadequate building foundations and ineffective disaster management infrastructure, which could worsen the impact of future seismic events. In conclusion, the research highlights the urgent need for comprehensive seismic risk mitigation strategies. Recommendations include reinforcing infrastructure to comply with seismic standards, implementing advanced early warning systems, and enhancing public education on earthquake preparedness. Additionally, government policies must address these issues by increasing funding for disaster management, enforcing building regulations, and incorporating traditional knowledge into construction practices. These measures are essential to reducing future earthquake impacts and improving community resilience.
The target area of the survey is the rehabilitated flat area behind the capital cities of Vienna and Bratislava, which lies in the tourist area of Győr. Wetlands provide a backdrop for tourism products such as kite flying, cycling and walking. The city centre offers tourists an easy sightseeing tour behind the natural scenery of the Danube tributary (Szigetköz). Objective: The demographic characteristics of demand and preferences for active tourism product types and the extent of the scope of supply were analyzed. The present research also analyses the cycling routes in the region with regard to the EUROVELO 6 road network. The primary research was a quantitative (questionnaire) survey conducted between 10 September 2023 and 30 October 2023. The survey sample of 666 respondents is not representative and was selected by random sampling. The results of the research include an analysis of the demand for participation in cycling tourism and tour programs as activities requiring activity. The findings of the research provide a basis for demand-supply segmentation of sustainable active tourism product development based on physical experience according to demographic characteristics (e.g. age, education). The landscape of the wetland can be positioned for the bicycle tourists. Especially for the target group of people over 40 and for people with higher education. The scope of the guided tours, linked to the central offer, extends over an area of more than 50 km. Activating the target group helps the rehabilitated natural scenery to connect to sustainable tourism.
The purpose of this study is to address the issue of low local participation in ecotourism management in Indonesia, specifically at the Malela Waterfall ecotourism site in Cicadas Village, Rongga District, West Bandung Regency, West Java, Indonesia. The research method is action research, which includes observation data gathering, in-depth interviews, and Focus Group Discussions. The findings of the study show that by carrying out the process of developing social infrastructure, namely development that prioritizes strengthening human resources in carrying out social service functions in ecotourism activities such as skill training of residents in the field of ecotourism, massive ecotourism outreach, and strengthening social communities—Non-Governmental Organizations (NGOs) and youth organizations as ecotourism actors. This type of development serves to raise awareness and participation among local inhabitants in Malela Waterfall ecotourism in West Bandung Regency. This promotes harmony and mutually beneficial partnerships among all Malela Waterfall ecotourism stakeholders. Furthermore, increasing community participation benefits the well-being of residents in the tourist region.
This study examines the impact of structured cultural educational activities on various dimensions of student well-being in primary education. Using a randomized controlled trial design, 120 third- and fourth-grade students from Arad County, Romania, were assigned to either an experimental group, which participated in cultural educational activities, or a control group, which received no intervention. Well-being and social behavior were assessed using the Strengths and Difficulties Questionnaire (SDQ) and the EPOCH Measure of Adolescent Well-Being, administered before and after the intervention. The SDQ evaluated emotional symptoms, hyperactivity, conduct problems, peer relationship issues, and prosocial behavior, while the EPOCH scale measured engagement, perseverance, optimism, connectedness, and happiness. Analysis revealed statistically significant improvements (p < 0.05) in the experimental group compared to the control group. Students in the experimental group exhibited reduced hyperactivity and peer relationship problems, alongside notable increases in engagement, perseverance, optimism, connectedness, and happiness. These findings highlight the efficacy of integrating cultural educational activities into the primary school curriculum as a strategy for enhancing emotional and social development. The study underscores the importance of such interventions in fostering positive developmental outcomes and offers a foundation for further research into their long-term effects and adaptability across diverse educational contexts.
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