This article examines how financial technology determines bank performance in different EU countries. The answer to that question would allow banks to choose their development policy. The paper focuses  on the main and most popular bank services that are linked to financial technology. A SWOT analysis of FinTech is also presented to show the benefits and drawbacks of FinTech. FinTech-based services are very diverse and are provided by financial  firms and banks alike. This paper looks at the financial technology provided by banks: internet usage (internet banking), number of ATMs, credit transfers in a country, percentage of the population in a country holding a debit or credit card and whether that population has received or made a digital payment. Using the multi-criteria assessment methods of CRITIC and EDAS, the authors analysed and compared the countries of the European Union and the financial technology used in them. As a result of the application of these methods, the EU countries under consideration were ranked in terms of the use of financial technology. Subsequently, three banks from different countries with different levels of the use of financial technology were selected for the study. For these banks, financial ratios of profitability were calculated to characterise their performance. Correlation and pairwise regression analyses between the banks’ profitability ratios and financial technology were used to assess the relationship and influence between these ratios. The main conclusion of the study focuses on the extent to which financial technology influences the performance of banks in the selected countries. It is likely that further research will try to take into account the size of the country’s population when analysing all financial technologies. Researchers also needed to find out what influence financial technologies have on the such financial indicators as operational efficiency (costs), financial stability, and capital adequacy.

This study aims to have a more diversified view of the online visibility through attempting to evaluate the effectiveness of various SEO strategies in placing on website in search engine result. This research involves 400 respondents where it checks how keywords as one of the SEO strategies affect website ranking as well as technical SEO and off-page strategies. The appropriateness of the relevant keyword, as the result shows, there is a significant connection with the website ranking, closely trailing the importance of technical SEO in positioning the website on the first page, exerting a pronounced impact. While off-page strategies are the third most dazzling one: a significant degree of its residence/impact on website ranking. This research is a significant contribution to the field of digital marketing and its literature as it delivers an in-depth understanding on the major factors that affects online visibility and website ranking.

This study explores the interactions between inflation and stock market. We carried out a bibliometric analysis with R package to highlight the worldwide research trends in the field, covering the period of three crises (financial, health crisis and war of Ukraine). Next, using monthly data for the period from 1 March 2020 to 31 August 2023 and based on a vector autoregressive model, impulse response and variance decomposition are performed to explore the dynamic relationships between inflation and Greek stock market. The results reveal the existence of high volatility in Athens’ stock market during COVID-19 pandemic, owning to a shock of the inflation. Regarding the period of Ukrainian war, the study verified the Fama’s hypothesis that there is a negative relationship between inflation and stock returns. The findings have significant implications for investors and policy makers.

This study investigates the potential predictors of resource creation behaviours in the Shanxi merchant courtyard scenic areas based on resource dependence theory. The research was conducted in China using questionnaire survey, and data analysis employed structural equation modelling, including mediation and moderation effects. The model was tested using a sample of 376 individual managers from scenic areas. The results show that external resource integration, internal resource integration, and shared value significantly affect resource creation in scenic areas. The findings indicate that shared value plays a significant mediating role in the relationship between resource integration and resource creation, while environmental dynamism significantly moderates this relationship. This study clearly demonstrates the relationship among resource integration, shared value, and value creation in scenic areas. This research contributes to the tourism management literature by identifying gaps and offering a comprehensive perspective to understand resource creation behaviours in the tourism industry.

Research that discusses the impact of implementing Green Human Resource Management and environmentally friendly behavior, especially in sustainable tourism, is limited. It becomes crucial to understand how implementing good green human resource management practices in tourism sector organizations. To achieve the objectives of this research, a qualitative approach was used where the data and information collected were obtained through direct observation and interviews with tourism informants. The findings show the importance of environmentally friendly behavior as the implementation of green human resource management is able to improve tourism management. The uniqueness of this research is developing a model of human resource readiness in implementing environmentally friendly behavior towards sustainable tourism. This resource readiness will be reflected in the GHRM model in supporting sustainable tourism. The results of this research offer a model of sustainable Green Tourism which includes antecedents, implementation and results achieved. These antecedents come from internal and external (environmental ethics and management commitment) managers which will result in good GHRM implementation. This model will be the basis for implementing sustainable tourism in human resource management practices based on literature reviews and also tourism management practices.