Using a qualitative research methodology and explanatory approach to collect data, we assessed whether the Beijing Consensus diplomacy in Africa is a promoter or threat to Africa’s pathway to sustainable development. The collected data were analysed using document and content analysis techniques. Analysis of the data revealed that the Beijing Consensus diplomacy in Africa is a positive initiative that has created a win-win situation, promoting sustainable development. The Beijing Consensus is opposed to the Washington Consensus, which influenced a win-lose situation that has deepened poverty, making Africa unable to move towards achieving sustainable development. The study found that China’s resource-for-development approach has similarities with pre-colonial Africa’s barter trade approach, which Africans practised in the entire continent. The analysis showed that applying the Beijing Consensus diplomacy to Africa has led to economic growth and development. The results showed that China’s Belt Road Initiative has transformed Africa, changing the continent from poverty to economic productivity, as road infrastructure is associated with economic growth and development. Moreover, it was evident from the analysis that without an African continental foreign policy rooted in continental sovereignty with transparent terms and conditions, Africa’s current benefits from China’s investments would lead to poverty instead of sustainable development. A continental foreign policy would create an African Consensus, which would act on behalf of the entire continent. This African Consensus diplomacy would thus become a continental foreign policy defining Africa globally. However, as it stands, the Beijing Consensus diplomacy is a promoter of sustainable development, but this promotion would not last long without African Consensus diplomacy. The study recommends that Africa should establish a continental foreign policy with African Consensus diplomacy to enable the continent to have one standard foreign policy and goal when trading with China and any other external world.

Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

This paper investigates the implementation of ijarah muntahiyah bittamlik (IMBT) as an infrastructure project financing scheme within the Public-Private Partnership (PPP) models from a collaborative governance perspective. This paper follows a case study methodology. It focuses on two Indonesian non-toll road infrastructure projects, i.e., the preservation of the East Sumatra Highway projects, each in South Sumatra province and Riau province. The findings revealed that Indonesia’s infrastructure development priorities and its vision to become a global leader in Islamic finance characterized the system context that shaped the implementation of IMBT as an infrastructure project financing scheme within the PPP-AP model. Key drivers include leadership from the government, stakeholder interdependence, and financial incentives for the partnering business entity to adopt off-balance sheet solutions. Principled engagement, shared motivation, and the capacity for joint action characterized the collaboration dynamics, leading to detailed collaborative actions crucial for implementing IMBT as a financing scheme.

Over the past twenty years, service organizations have adopted total quality management to enhance their service quality, significantly impacting business performance, customer satisfaction, and profitability. This study delves into policy development of sustainable quality management theory, benefits, and various service components, while reviewing its implementation in services industries and policy innovation. The concept of Sustainable Quality Management 4.0 (SQM 4.0) integrates sustainable management, traditional quality management, and Quality 4.0 principles to optimize resources, reduce environmental impacts, and enhance decision-making through Industry 4.0, IoT, AI, and big data analytics. The findings offer valuable framework and policy insights for managers and practitioners on quality management and service systems, providing an implementation framework for Sustainable Quality Management in the service sector. The paper outlines comprehensive elements and strategies for implementation as a SQM framework for attaining sustainable quality management in the services industry.

This research delves into the intricate dynamics of ethical leadership within the context of Vietnamese Small and Medium Enterprises (SMEs). By scrutinizing its impact on organizational effectiveness, the study unveils a comprehensive understanding of the interconnectedness between ethical leadership, knowledge sharing, and organizational learning. Employing a mixed-methods approach, the research investigates the mediating roles played by knowledge sharing and organizational learning in the relationship between ethical leadership and organizational effectiveness. Through empirical analysis and case studies, this study contributes valuable insights to the literature, offering practical implications for fostering ethical leadership practices in Vietnamese SMEs to enhance overall organizational effectiveness. The findings shed light on the nuanced mechanisms through which ethical leadership contributes to sustainable success, emphasizing the pivotal roles of knowledge sharing and organizational learning in this intricate relationship.

This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows conflicting results regarding the relationship between marketing investment dimensions and profitability/sustainable growth. Some studies found positive impacts, while others did not. This study contributes to this debate by providing statistical evidence. The results show that higher MTS, MTOE, and ROMI have a positive impact on SGR, OPM and ROA but a negative impact on GPM, ARG, and ROE. This underscores that marketing investments should be viewed in conjunction with overall operating expenses. Companies that control other expenses and increase the marketing investment proportion of total operating expenses may achieve better financial performance. Marketing investment metrics can serve as useful diagnostics and measures of effectiveness for improving marketing profitability, financial performance, and growth. In summary, this study statistically demonstrates the nuanced impacts of marketing investments on service company profitability and sustainable growth indicators. The results emphasize analyzing marketing spends in context of broader expenses and overall company financial health.