Researchers need to seek the opinions of individuals about what they think related to neuromarketing and its applications. This study is intended to reveal the conceptual perception of neuromarketing. In this context, a comparative analysis was designed for university students studying in social sciences and health sciences due to the interdisciplinary nature of neuromarketing. Thus, it was investigated in which areas the conceptual perception of neuromarketing was higher and how it was perceived at the same time. Survey method was used to collect data. The relevant literature was scanned to determine the questions in the survey, and previous studies in this field were taken into account. Accordingly, the survey consists of two parts. In the first part, there are 6 questions to determine the demographic characteristics of the participants. In the second part, 14 questions were included to determine the conceptual perception of neuromarketing. The questions to the participants were evaluated with a 5-point Likert scale (from 1 = disagree strongly to 5 = agree strongly). It was concluded that there were 499 valid surveys (n = 499). As a result, it was seen that participants in social sciences and health sciences differed significantly in the conceptual perception of neuromarketing (p = 0.000). It was found that the perception level of social sciences is higher than health sciences.

The aim of this study was to make a quantitative contribution to the impact of COVID-19 and Mental on consumer behavior. For this purpose, the data in the Scopus and WoS databases until 5 February 2024 were examined using bibliometric analysis. The data obtained within the scope of this study were classified and analyzed using the VOSviewer program developed for scientific mapping analysis. In the evaluations, 180 studies in the Web of Science database and 371 documents in the Scopus database were identified, and when duplicate studies were combined, 426 studies were included in the analysis. According to the results of the analysis, the journal with the highest number of publications is “Journal of Retailing and Consumer Services”; the organization with the highest number of publications is “Department of management sciences, University of Okara” and “North-West University”; the authors with the highest number of publications and citations are “Wang, Xueqin” and “Yuen, Kum Fai”; and the most cited studies are “Laato et al.” and “Goolsbee and Syverson”. This study provides a comprehensive analysis of the studies on the impact of COVID-19 and mental factors on consumer behavior and makes a qualified contribution to the literature with an important opening.

In order to create the possibility of economic breakthrough development, remove economic institutional bottlenecks, release resources, and develop the economy quickly and sustainably in Vietnam in the coming time, it is impossible not to mention solutions to improve the quality, create breakthroughs in training and fostering talents. This is one of the important solutions in the context that the Party and State require the application and development of science and technology more and more extensively in all fields and all sectors in Vietnam. The article focuses on researching the the political basis, legal basis, and practical basis for training, fostering, attracting and employing talents in Vietnam. Meanwhile, statistics on undergraduate and postgraduate training in the period of 2016–2022, the training level of the workforce and the Global Talent Competitiveness Index show that Vietnam has not achieved many positive changes in training, fostering, attracting and employing talents as expected. The article is approached from many different aspects, including the perspective of leaders and managers at the head of state agencies, the perspective of businesses and the perspective of the university teaching staff and scientific research workers themselves. On that basis, the article points out the key contents that need addressing so as to build solutions to improve quality, create breakthroughs in training, fostering, attracting and employing talents in Vietnam in the context of international integration and science and technology development. The main contributions of the article focus on the identification of the concept of “talent”, the criteria for determining “talent” and the renewal of awareness of policies and laws on training, fostering, attracting, employing, introducing and recommending talents.

This research article explores the intricate relationship between cultural impacts and leadership styles in social science management. It emphasizes the importance of cultural-informed decision-making, highlighting its role in fostering inclusive managerial choices. The study also delves into how diverse leadership styles enhance team dynamics and collaboration, contributing to an innovative work environment. While recognizing the potential benefits, challenges like miscommunications are acknowledged, with recommendations for leadership development programs. The research underscores the significance of leadership flexibility in managing diverse teams. In conclusion, the article emphasizes the positive impact of cultural awareness on decision-making, collaboration, and innovation in social science management.

The effective allocation of resources within police patrol departments is crucial for maintaining public safety and operational efficiency. Traditional methods often fail to account for uncertainties and variabilities in police operations, such as fluctuating crime rates and dynamic response requirements. This study introduces a fuzzy multi-state network (FMSN) model to evaluate the reliability of resource allocation in police patrol departments. The model captures the complexities and uncertainties of patrol operations using fuzzy logic, providing a nuanced assessment of system reliability. Virtual data were generated to simulate various patrol scenarios. The model’s performance was analyzed under different configurations and parameter settings. Results show that resource sharing and redundancy significantly enhance system reliability. Sensitivity analysis highlights critical factors affecting reliability, offering valuable insights for optimizing resource management strategies in police organizations. This research provides a robust framework for improving the effectiveness and efficiency of police patrol operations under conditions of uncertainty.

Despite the surge of publication of chatbots in the recent years in the field of education, we have little to know how this area has been researched so far, and the metrics of this type of research is still not known. To address such gap, this article offers a descriptive bibliometric study of chatbot research in education, aiming at presenting bibliometric analysis on articles on chatbots in education that were published in journals indexed in the Web of Science (WOS) database specifically Social Science Citation Index (SSCI) and Science Citation Index Expanded (SCIE) between 2016 and 2023. Descriptive bibliometric analysis was used to examine the data gathered from the chosen publications. including the annual number of articles and citations, the most productive author, countries with the highest publication output, productive affiliations, funding organizations, and publication sources. The bulk of the articles on chatbots in education, according to our dataset, were published between 2016 and 2023. The United States of America tops the list of countries regarding research productivity. The United Kingdom and China were ranked as most second and third productive countries, in terms of publication outputs. “Luke Kutszik Fryer emerged as the most productive author in this research domain in terms of the number of publications.” The University of Hong Kong had the highest number of publications among affiliations, indicating their significant contribution to the field. Additionally, the journal “Computers in Human Behavior” stood out with the highest number of publications per year, highlighting its relevance in publishing research on chatbots in education. This research offers valuable insights and a roadmap for prospective researchers, pinpointing critical areas where success can be attained in the study of chatbots in education.