Rapidly changing business environments and fierce competition are making it increasingly difficult for modern companies to maintain competitive advantage and accomplish business longevity. This study can fill the research gap in mission research and longevity research, and provides implications on what form and content of mission should be selected when determining the direction of a company’s corporate strategy. Although a company’s mission is a communication tool that represents the company’s strategic priorities and unique values, it has rarely been considered an important factor in business longevity. This study conducts a content analysis of the mission statements of 43 companies in the Henokiens Association to clarify the linkage between a company’s mission and business longevity and the configurations of long-lived firms’ missions. Our results show most long-lived firms have clear missions and perceptions of familism expansion. The firms’ past, present, and future additions to their concern for products, business growth, unique philosophy, and stakeholders are highlighted in their mission statements. Therefore, the main theoretical contribution of focusing on the corporate mission as a factor of business longevity in this study is not only a new approach to the longevity factor, but also the discovery of new values of the mission in strategic management research. The practical contribution of this study is that it reveals that companies seeking long-term competitive advantage in the market need to design, possess, and share a high-quality mission from a long-term perspective and instill the ideology of extended familyism. It can also provide hints about strategic priorities for small, family-run businesses facing threats to their survival.

The Circular Economy (CE) concept has been recognized as the core strategy that can support sustainable business through technological innovation that enables CE transition by focusing on resource savings. This case study conducts research on business strategy in achieving CE transition in an agroindustry company, by performing SWOT analysis to assess internal and external factors. The SWOT model provides valuable results that an effective strategy could maximize strengths and opportunities, minimize weaknesses and threats in business by boosting circularity on business-critical factors. The CE adoption by agroindustry company mostly focuses on efficient organic waste management, energy-efficient production, and production process. This study case reveals that while technology plays a significant role in advancing CE, there is still a significant need to pay attention to the social aspect in supporting the creation of worker-owned cooperatives by creating space for employee involvement in finding innovations and adopting technology in business transition into CE process. Social innovation through the involvement of employees by sharing CE vision, synergizing and optimizing internal potential, and building up the green innovation culture has created an internal conducive climate to put CE principle into practice. Further result shows that a labor-intensive company’s business strategy prioritizes employment and job security over maximizing profits, which directly leads to the economic welfare and social protection of the business operation that makes an inclusive business.

Agricultural productivity has remained central to the gross domestic product (GDP) in Nigeria for several decades. However, the decline in the agricultural sector after the discovery of oil and gas resources is a serious challenge. The government has initiated several policies to rejuvenate agricultural productivity. Little attention has been given to the exploration of policy implementation for fish farming and aquaculture as an integral part of agribusiness in the country. The World Bank asserts that the yearly demand for fish is 3.4 million metric tons (i.e., 40%) is locally produced and the remaining 60% is supplied through importation of fish. Therefore, the primary objective of this paper is to re-assess policy implementation to explore and expand the potential of fish farming in Nigeria to address abject poverty and high unemployment rates. This can be achieved when a shift of attention is given to small- and medium-scale businesses, and consequentially achieve sustainable agribusiness and socio-economic development in the country. This study used library-based research and content analysis as its methodology, wherein secondary data were used to review different aspects that can foster fish farming in the country. The findings from the content analysis of the study demonstrated that in order to achieve domestic production and stop the importation of fish, there is a need for the establishment of nothing less than 400,000 fish farming across the country. The paper highlighted various types and techniques for breeding, rearing, and harvesting fish by strengthening their effectiveness and efficiency. This study emphasized the vital importance of technology, such as reliable energy facilities, solar energy, and solar irrigation, in reducing the cost of diesel in powering generators to maximize fish investment. The limitations of this study are highlighted, and SWOT analysis (i.e., strengths, weaknesses, opportunities, and threats) in fish farming is elaborated. It is suggested that the implementation of policies to support farmers in general and fish farmers in particular, such as the provision of credit loans and other fish feeds for sustainable agribusiness and socio-economic development, occupies a central climax of this research.

The advent of the Internet Plus era, digital technologies, and the digital economy has instigated profound transformations in the commercial landscape, particularly evident in the systematic reshaping of the Digital Business Ecosystem (DBE), encompassing innovations in business models, norms of commercial conduct, and the exploration of business value. This paper delves into the panoramic view of digital business operations of typical companies to uncover the fundamental structural framework of digital commerce. Through deductive reasoning and drawing upon the theoretical framework of natural niche, we construct a niche model for the digital business ecosystem, thereby achieving a bionic deconstruction of the digital business ecosystem. The significance of this research lies in offering a novel research perspective for enterprises, economic regulatory bodies, and scholars in the field of business management, proposing a systemic approach rooted in niche theory models to competition. This approach provides a fresh theoretical framework for enterprises to devise their own ecological and sustainable development strategies. The key findings are as follows: (1) Most business firms establish competitive advantages by constructing commercial cloud platforms that facilitate internal digital transformation and enable digital synergy with external economic entities; (2) Within the digital business ecosystem, enterprises extend their digital capabilities externally through four modalities: data development, data application, data services, and data manufacturing. Externally, six primary forces and roles shape the ecosystem: suppliers, governments, social institutions, consumers, as well as external and internal industry players; (3) The digital business niche is a multidimensional and hyper volumetric relationship positioning between enterprises and the digital business environment. The niche factors include six dimensions: market, personnel, resources, social relationships, technology, and institutions; (4) Given limited ecological factors, the non-exclusivity between static resource allocation and dynamic technological investments in digital enablement leads to the generalization of property rights boundaries and industrial values within the digital business ecosystem. Consequently, this fosters extensive business applications and diversified business models, thereby resulting in less competition and more cooperation, symbiosis, and complementarity within the digital business niche.

Amid the unfolding Fourth Industrial Revolution, the integration of Logistics 4.0 with agribusiness has emerged as a pivotal nexus, harboring potential for transformational change while concurrently presenting multifaceted challenges. Through a meticulous content analysis, this systematic review delves deeply into the existing body of literature, elucidating the profound capacities of Logistics 4.0 in alleviating supply chain disruptions and underscoring its pivotal role in fostering value co-creation within agro-industrial services. The study sheds light on the transformative potential vested within nascent technologies, such as Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI), and their promise in shaping the future landscape of agribusiness. However, the path forward is not without impediments; the research identifies cardinal barriers, most notably the absence of robust governmental policies and a pervasive lack of awareness, which collectively stymie the seamless incorporation of Industry 4.0 technologies within the realm of agribusiness. Significantly, this inquiry also highlights advancements in sustainable supply chain management, drawing attention to pivotal domains including digitalization, evolving labor paradigms, supply chain financing innovations, and heightened commitments to social responsibility. As we stand on the cusp of technological evolution, the study offers a forward-looking perspective, anticipating a subsequent transition towards Industry 5.0, characterized by the advent of hyper-cognitive systems, synergistic robotics, and AI-centric supply chains. In its culmination, the review presents prospective avenues for future research, emphasizing the indispensable need for relentless exploration and pragmatic solutions. This comprehensive synthesis not only sets the stage for future research endeavors but also extends invaluable insights for practitioners, policymakers, and academicians navigating the intricate labyrinthstry of Logistics 4.0 in agribusiness.