Digital labor, as a new theoretical form of "audience commodity theory" in the digital media era, represents a new form of production and labor. This paper explores the unique features of digital labor in labor form, labor products and labor time, and combining Marx's theory, it further reveals the alienation and exploitation of human social relations, emotional value and social class in the process of digital labor, and finally makes suggestions on the unequal relationship between platform and workers in the process of digital labor.
In the rapidly evolving landscape of China’s pharmaceutical industry, this study investigates how pharmaceutical enterprises can achieve profitable sales innovation amid the process of digital transformation. Grounded in the Affordance theory, it posits that the positive impact of digital transformation on sales innovation is driven by the affordance afforded by digital technology and ubiquity. The research focuses on A-share pharmaceutical companies in China, utilizing data from 2012 to 2022 and employing multiple regression analysis to examine the influence of digital transformation on corporate sales innovation. The results demonstrate a significant positive effect of digital transformation on sales innovation. The study further categorizes digital transformation into technological affordance and ubiquity affordance, separately validating their roles in promoting sales innovation. Moreover, by considering synergistic effects, the research unveils the intricate relationship between digital transformation and corporate innovation performance. The findings provide a fresh perspective on understanding how digital technology propels sales innovation and offer concrete guidance for the digital transformation practices in the pharmaceutical industry.
This study aims to elucidate the digital transformation process in Tunisian companies, identify its driving factors, and explain its key success factors. We examine a sample of 70 companies across various economic sectors using a Multinomial Logistic regression to assess the impact of digital strategy, corporate culture, and leadership on digital transformation success. The dependent variable “digital maturity” is categorized into low, medium, and high, with medium serving as the reference category. The results indicate a significant and positive effect of digital strategy on digital transformation success. Leadership influences companies at a low level of digital maturity but does not significantly impact those at a high maturity level. Corporate culture does not significantly affect digital transformation. Digital strategy is crucial for the success of digital transformation in Tunisian companies, while leadership plays a role primarily at lower maturity levels. Corporate culture, however, does not significantly contribute to digital maturity. The study provides insights for Tunisian companies and policymakers to focus on developing robust digital strategies and leadership qualities to enhance digital transformation efforts. This research expands the theoretical base on digital transformation in the Tunisian context, identifying critical success factors and barriers, and confirming the significant role of digital strategy in successful digital transformations.
This systematic literature review examines the convergence of entrepreneurship and information technology between 2005 and 2024. It investigates how the emergence of information technologies such as social networks, smart devices, big data, and cloud computing have transformed business operations and entrepreneurial approaches. The study use technologies such as Bibliometrix to analyze academic literature and identify research trends, knowledge structures, and their evolutionary routes. During the specified time frame, a grand total of 292 articles were published by 777 writers. These publications have played a key role in redirecting academic focus from traditional entrepreneurship to the field of digital entrepreneurship and the applications of information technology. A thematic analysis uncovers a shift from theoretical investigation to practical implementations and multidisciplinary research, while a co-citation analysis highlights important contributors and influential works. This study emphasizes the crucial importance of information technology in influencing entrepreneurial behaviors and strategic business decisions. It also offers valuable insights for future research and entrepreneurial practice in the information age.
The main objective of the study is to discuss the application of a participatory approach that involves the community of a small rural area in Italy to develop and maintain a sustainable local food system based on a very ancient and high-quality typical local bean. The efficacy of the approach in terms of the active involvement of local actors (farming communities, local administration, social associations, and civil society) and knowledge transfer for preserving the local food culture has been demonstrated. Possible improvements to the approach through digital technologies for stimulating the effective engagement of teenagers have also been discussed.
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