The coronavirus pandemic has reinforced the need for sustainable, smart tourism and local travel, with rural destinations gaining in their popularity and leading to increased potential of smart rural tourism. However, these processes need adjustments to the current trends, incorporating new transformative business concepts and marketing approaches. In this paper we provide real life examples of new marketing approaches, together with new business models within the context of the use of new digital technologies. Via hermeneutic research approach, consisting of the secondary analysis of the addressed subject of smart rural tourism in adversity of the COVID-19 and 6 semi-structured interviews, the importance of technology is underscored in transforming rural tourism to smart rural tourist destinations. The respondents in the interview section were chosen based on their direct involvement in the presented examples and geographical location, i.e. France, Slovenia and Spain, where presented research examples were developed, concretely within European programmes, i.e. Interreg, Horizon and Rural Development Programme (RDP). Interviews were taking place between 2022 and 2023 in person, email or via Zoom. This two-phased study demonstrates that technology is important in transforming rural tourism to smart tourist destinations and that it ushers new approaches that seem particularly useful in applying to rural areas, creating a rural digital innovation ecosystem, which acts as s heuristic rural tourist model that fosters new types of tourism, i.e. smart rural tourism.

This study aims to explore the research on Chinese higher education policy from 2005 to 2024 through a bibliometric analysis. It is revealed that a continuous growth trend and sustained academic interest in this field. Mainland China leads in publication quantity, showcasing the active involvement of Chinese scholars in higher education policy research. Institutions like Peking University, the University of Hong Kong, and Beijing Normal University play significant roles in this research domain. The focus of research has shifted from student attitudes to international students, teachers, innovation models, changing demands, and urban education development, reflecting a growing emphasis on sustainability and internationalization. The study highlights the positive development trajectory of Chinese higher education policy research, with expanding research focuses and deepening concerns for sustainability and internationalization.

 This research aims to empirically examine the role of learning organization practices in enhancing sustainable organizational performance, utilizing knowledge management and innovation capability as mediating variables. The study was conducted in public IT companies across China, which is a vital sector for driving innovation and economic growth. A mixed-methods approach was employed, with quantitative methods accounting for 70% and qualitative methods for 30% of the research. Purposive sampling was utilized to distribute questionnaires to 546 employees from 10 public IT companies. Statistical analysis was conducted using Structural Equation Modeling (SEM). The findings indicate that learning organization practices significantly influence knowledge management practices (β = 0.785, p < 0.001) and innovation capability (β = 0.405, p < 0.001). Furthermore, knowledge management practices positively contribute to sustainable organizational performance (β = 0.541, p < 0.001), while innovation capability also has a positive effect (β = 0.143, p < 0.001). Moreover, knowledge management practices partially mediate the relationship between learning organization practices and sustainable performance, with a total effect of 0.788 (p < 0.001). The mediating role of innovation capability is also significant, with a total effect of 0.422 (p = 0.045). The study further includes qualitative in-depth interviews with 20 managers from 10 IT companies across five regions in China: East, South, West, North, and Central. Senior managers were selected through a stratified sampling method to ensure comprehensive representation by including both the largest and smallest companies in each region. These findings underscore the critical role of learning organizations in promoting sustainability through effective knowledge management and innovation capabilities within the IT sector.

The coastal area of Bohai Bay of China has a wide distribution of salt-accumulated soils which could pose a problem to the sustainable development of the local ecology. As a result, the land remains largely degraded and unsuitable for biophysical and agricultural purposes. In this study, we characterized the soil and native plants in the area, to properly understand and identify species with satisfactory adaptation to saline soil and of high economic or ecological value that could be further developed or domesticated, using appropriate cultivation techniques. The goal was to determine the salinity parameters of the soil, identify the inhabiting plant species and contribute to the ecosystem data base for the Bay area. A field survey involving soil and plant sampling and analyses was conducted in Yanshan and Haixing Counties of Hebei Province, China, to estimate the level of salt ions as well as plant species population and type. The mean electrical conductivity (EC) of the soils ranged from 0.47 in more remote locations to 23.8 ds/m in locations closer to the coastline and the total salt ions from 0.05 to 8.8 g/kg, respectively. Each of the salinity parameters, except HCO₃⁻ showed wide variations as judged from the coefficient of variation (CV) values. The EC, as well as chloride, sulphate, Mg and Na ions increased significantly towards the coastline but the HCO₃⁻ ion showed a relatively even distribution across sampling points. Sodium was the most abundant cation and chloride and sulphate the most abundant anions. Therefore, the most dominant salinity-inducing salt that should be properly managed for sustainable ecosystem health was sodium chloride. Based on the EC readings, the most remote location from the coastline was non-saline but otherwise, the salinity ranged from slightly to strongly-very strongly saline towards the coast. There were considerably wide variations in the number and distribution of plant species across sampling locations, but most were dominated entirely Phragmites australis, Setaria viridis and Sueda salsa. Other species identified were Aeluropus littoralis, Chloris virgata, Heteropappus altaicus, Imperata cylindrica, Puccinellia distans, Puccinellia tenuiflora and Scorzonera austriaca. On average, the sampling points furthest from the coast produced the most biomass, and the point with the highest elevation had the most diverse species composition. Among species, Digitaria sanguinalis produced the highest dry mass, followed by Lolium perenne and H. altaicus, but there were considerable variations in biomass yield across sampling locations, with the location nearest the coastline having no vegetation. The observed variations in soil and vegetation should be strongly considered by planners to allow for the sustainable development of the Bahai bay area.

The Malaysian dilemma presents a complex challenge in the wake of the COVID-19 pandemic, requiring a comprehensive statistical analysis for the formulation of a sustainable economic framework. This study delves into the multifaceted aspects of reconstructing Malaysia’s economy post-COVID-19, employing a data-driven approach to navigate the intricacies of the nation’s economic landscape. The research focuses on key statistical indicators, including GDP growth, unemployment rates, and inflation, to assess the immediate and long-term impacts of the pandemic. Additionally, it examines the effectiveness of government interventions and stimulus packages in mitigating economic downturns and fostering recovery. A comparative analysis with pre-pandemic data provides valuable insights into the extent of economic resilience and identifies sectors that require targeted support for sustained growth. Furthermore, the study explores the role of technology and digital transformation in building a resilient economy, considering the accelerated shift towards remote work and digital transactions during the pandemic. The analysis incorporates data on technological adoption rates, digital infrastructure development, and innovation ecosystems to gauge their contributions to economic sustainability. Addressing the Malaysian Dilemma also involves an examination of social and environmental dimensions. The study investigates the impact of economic policies on income distribution, social equity, and environmental sustainability, aiming to achieve sustainable economic growth. The study contributes a nuanced analysis to guide policymakers and stakeholders in constructing a sustainable post-COVID-19 economy in Malaysia.