This multiple case study qualitative research examined the impact of adoption and diffusion of innovation on Small and Medium Enterprises (SME’s) growth in the hostile business landscape of Khyber-Pakhtunkhwa, Pakistan. This research is intended to investigate research data and consequent findings based on an interview protocol that was purposefully developed from extant literature, complemented by an initial pilot study of two pharmaceutical SMEs. The researcher conducted 20 interviews, guided by the semi-structured interview protocol offered to the respondents beforehand after sorting their informed consent. The 20 participants represented the different hierarchal levels of the 08 case study of pharmaceutical from the two industrial clusters of Khyber Pakhtunkhwa, Pakistan, located at the Hayatabad Industrial Estate, Peshawar, and the Rashkai Industrial Estate, Nowshera. The analysis of the data presented findings and corroborated the research propositions that those SMEs that are structurally entrepreneurial and adopt innovation amenably, are open to mobility and tourism, yield satisfactory results in terms of their growth as compared to those that are inertial and unentrepreneurial. Similarly, the results offer confirmation that the effectiveness of government agencies that are explicitly formed to address the problems of small businesses is insufficient. They rather create hindrances than assistance due to the excessive delays in approving innovative ideas and conceptions by these related organizations and ministries. Moreover, the proposed framework offers pragmatic recommendations to contextualize entrepreneurial culture and innovative structures in SMEs and their essential factors in critical environmental circumstances.

This study aims to develop a framework that helps organizations to fulfill their environmental and social responsibility amid constraints in selecting which stakeholders’ interest comes first and the essential to have an evolved strategic planning that can accommodate broader systemic planning and practice that will yield authenticity in business sustainability with components of environmental worldview of its leaders and organizational learning in the framework. This research uses the method of literature review with the data from interviews and content analysis of the report from one organization that has successfully implemented social and environmentally friendly practices. Based on an in-depth review of literatures on worldview, organizational learning, and strategic planning, and with empirical study from one organization, a conceptual framework by combination of the existing concepts is produced to enable an integration of theories in a range of possible actions for organizations to achieve sustainable development. The result from this research’s framework will allow further study to be carried out in the future to verify associations between existing concepts or variables within the framework, and to produce next empirical results in supporting those theories being reviewed in this paper.

More and more scholars are paying attention to the economic and environmental responsibilities undertaken by firms. Firm sustainability has become a hot topic in current research. This article aims to analyze the impact of various dimensions of digital green technology innovation on firm sustainability. The “digital green technology innovation” in this research is a new variable explored based on previous research, and the five dimensions of the variable are created based on the POLE theory. This research uses authoritative Chinese databases to collect data on various dimensions of digital green technology innovation and sustainable development of companies, and uses a fixed effects model for regression analysis. The results indicate that the implementation of various dimensions of digital green technology innovation will promote the firm sustainability. Moreover, in firms with strong profitability, this performance is significantly better than in those with weak profitability.

Knowledge transfer, assimilation, transformation and exploitation significantly impact performing business activities, developing innovations and moving forward to new business models such as transferring to a circular economy. However, organizations’ decisions or willingness to transition to a circular economy are very often also influenced by the external environment. The study aims to determine the influence of the external environment on the transfer from a linear to a circular economy while mediating knowledge assimilation. The quantitative research involved 159 Nordic capital companies operating in Estonia and Lithuania. The survey has been performed by means of the CATI method. The analysis has been done also by applying structural equation modelling (SEM). In order to perform mediation analysis, IBM SPSS and a special PROCESS macro have been used. The study showed that knowledge assimilation partially mediates the relationship between the external environment and the transfer to the circular economy. Hence, the external environment’s direct effect is much more significant than the indirect. The added value of the study also consists in extending the concept of circular economy by including some aspects of absorptive capacity and the external environment.

The digital era has brought immense attention to the tourism industry through the pervasive influence of social media. Social media content profoundly shapes travel aspirations among the Chinese Generation Z, mainly through short videos. This study aims to unravel the intricate dynamics between short videos and Gen Z’s travel preferences, shedding light on their motivations, environmental consciousness, and adoption of sustainable tourism practices. Three regression models were applied in this study to shed light on this correlation. The initial model examines factors influencing the general travel intentions of Chinese Gen Z. The subsequent model delves into determinants affecting the adoption of responsible tourism practices among Gen Z. Then, the last model identifies factors contributing to tourism-related environmental awareness among this population. Through empirical analysis conducted via a structured questionnaire administered to 506 Chinese Gen Z individuals, this study’s findings confirm that well-crafted short videos significantly impact the travel intentions of Chinese youth, thereby fostering responsible tourism practices and increasing environmental consciousness. This highlights the pivotal role of argumentation quality and source credibility in shaping Gen Z’s travel intentions, underscoring the importance of credibility in promoting responsible tourism practices and environmental awareness. Furthermore, this study analysis reveals that females exhibit greater susceptibility to the influence of short video content on travel decisions than males. In conclusion, this study emphasizes the critical role of integrating short video content into marketing strategies within the tourism sector, particularly in the Gen Z demographic.