As one of the ways of the double reduction policy, the Family Education Promotion Law not only urges state organs and schools to fulfill their obligations, but also contributes to the growth of children, the shaping of family traditions and the vigorous development of society.However families who still believe that the traditional concept of beating still exists and mostly in rural areas, families with advanced concepts believe that children should not take beating and scolding, but conform to their own characteristics and using a scientific way of education and training.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.