The rise of digital communication technologies has significantly changed how people participate in social protests. Digital platforms—such as social media—have enabled individuals to organize and mobilize protests on a global scale. As a result, there has been a growing interest in understanding the role of digital communication in social protests. This manuscript provides a comprehensive bibliometric analysis of the evolution of research on digital communication and social protests from 2008 to 2022. The study employs bibliometric methodology to analyze a sample of 260 research articles extracted from the SCOPUS core collection. The findings indicate a significant increase in scholarly investigations about digital communication and its role in social protest movements during the past decade. The number of publications on this topic has increased significantly since 2012—peaking in 2022—indicating a heightened interest following COVID-19. The United States, United Kingdom, and Spain are the leading countries in publication output on this topic. The analysis underlines scholars employing a range of theoretical perspectives—including social movement theory, network theory, and media studies—to identify the relationship between digital communication and social protests. Social media platforms—X (Twitter), Facebook, and YouTube—are the most frequently studied and utilized digital communication tools engaged in social protests. The study concludes by identifying emerging topics relating to social movements, political communication, and protest, thereby suggesting gaps and opportunities for future research.

This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

Terms and Conditions are always encountered when using social media applications to determine which data can be accessed and what cannot.  However, there are shortcomings in their implementation and communication, often causing users to be unwilling to read them. Therefore, this study aimed to analyze the effectiveness of implementing partial consent in Terms and Conditions concerning user Data Awareness and Data Security in social media. This Paper administered a questionnaire, distributed with a form, to students who use social media to understand their opinions regarding the partial consent concept. This paper analyzed the data using descriptive statistical methods. The results show a positive response from respondents towards implementing the partial consent concept, the users feel the terms and conditions are more effective in increasing user data awareness and security.