This study explores the integration of data mining, customer relationship management (CRM), and strategic management to enhance the understanding of customer behavior and drive revenue growth. The main goal is the use of application of data mining techniques in customer analytics, focusing on the Extended RFM (Recency, Frequency, Monetary Value and count day) model within the context of online retailing. The Extended RFM model enhances traditional RFM analysis by incorporating customer demographics and psychographics to segment customers more effectively based on their purchasing patterns. The study further investigates the integration of the BCG (Boston Consulting Group) matrix with the Extended RFM model to provide a strategic view of customer purchase behavior in product portfolio management. By analyzing online retail customer data, this research identifies distinct customer segments and their preferences, which can inform targeted marketing strategies and personalized customer experiences. The integration of the BCG matrix allows for a nuanced understanding of which segments are inclined to purchase from different categories such as “stars” or “cash cows,” enabling businesses to align marketing efforts with customer tendencies. The findings suggest that leveraging the Extended RFM model in conjunction with the BCG matrix can lead to increased customer satisfaction, loyalty, and informed decision-making for product development and resource allocation, thereby driving growth in the competitive online retail sector. The findings are expected to contribute to the field of Infrastructure Finance by providing actionable insights for firms to refine their strategic policies in CRM.

The Moroccan economy has undergone significant structural changes since the 1980s. Attracting Foreign Direct Investment (FDI) has been a key strategy for the country’s economic growth and development, particularly in some specific high value-added sectors, such as the automotive supply industry. This paper uses the results of a survey to examine the reasons why multinational enterprises (MNEs) in the automotive supply sector set up in Morocco. Our findings show that proximity to Europe and labor costs and skills are the most important considerations for investing in this sector in Morocco. However, some institutional issues are still of concern to these MNEs.

The increase in world carbon emissions is always in line with national economic growth programs, which create negative environmental externalities. To understand the effectiveness of related factors in mitigating CO₂ emissions, this study investigates the intricate relationship among macro-pillars such as economic growth, foreign investment, trade and finance, energy, and renewable energy with CO₂ emissions of the high gross domestic product economies in East Asia Pacific, such as China, Japan, Korea, Australia and Indonesia (EAP-5). Through the application of the Vector Error Correction Model (VECM), this research reveals the long-term equilibrium and short-term dynamics between CO₂ emissions and selected factors from 1991 to 2020. The long-term cointegration vector test results show that economic growth and foreign investment contribute to carbon reduction. Meanwhile, the short-term Granger causality test shows that economic growth has a two-way causality towards carbon emissions, while energy consumption and renewable energy consumption have a one-way causality towards carbon emissions. In contrast, the variables trade, foreign direct investment, and domestic credit to the private sector do not have two-way causality towards CO₂ emissions. The findings reveal that economic growth and foreign investment play significant roles in carbon reduction, which are observed in long-term causality relationships, while energy consumption and renewable energy are notable factors. Thus, the study offers implications for mitigating environmental concerns on national economic growth agendas by scrutinizing and examining the efficacy of related factors.

As a global case, COVID-19 has raised concerns from various circles. To overcome these problems, serious steps are needed, especially from the strategic level that plays an important role in formulating policies. This paper tries to describe the steps taken by the Indonesian government, especially the president as the top leader in handling the COVID-19 pandemic. The method used is qualitative description through references that cover various topics related to the COVID-19 pandemic, especially in terms of strategic decision making by government leaders. Adaptive leadership as a leader’s ability to deal with various challenges in the midst of conditions filled with uncertainty is very important. Decisions taken by the Indonesian government are based on various considerations, such as economic, geographical, cultural and sociological. The research findings show that in the implementation, the President of Indonesia has taken various concrete steps that have major implications on different sectors. This ultimately led the country to achieve success in dealing with the COVID-19 pandemic.

This study aimed to determine the socio-economic poverty status of those living in rural areas using data surveys obtained from household expenditure and income. Machine learning-based classification and clustering models were proven to provide an overview of efforts to determine similarities in poverty characteristics. Efforts to address poverty classification and clustering typically involve comprehensive strategies that aim to improve socio-economic conditions in the affected areas. This research focuses on the combined application of machine learning classification and clustering techniques to analyze poverty. It aims to investigate whether the integration of classification and clustering algorithms can enhance the accuracy of poverty analysis by identifying distinct poverty classes or clusters based on multidimensional indicators. The results showed the superiority of machine learning in mapping poverty in rural areas; therefore, it can be adopted in the private sector and government domains. It is important to have access to relevant and reliable data to apply these machine learning techniques effectively. Data sources may include household surveys, census data, administrative records, satellite imagery, and other socioeconomic indicators. Machine learning classification and clustering analyses are used as a decision support tool to gain an understanding of poverty data from each village. These strategies are also used to describe the profile of poverty clusters in the community in terms of significant socio-economic indicators present in the data. Village clusters based on an analysis of existing poverty indicators are grouped into high, moderate, and low poverty levels. Machine learning can be a valuable tool for analyzing and understanding poverty by classifying individuals or households into different poverty categories and identifying patterns and clusters of poverty. These insights can inform targeted interventions, policy decisions, and resource allocation for poverty reduction programs.