The main goal of the article is to formalize the key business models of marketing of modern companies and substantiate the key stages, types and trends of development. The relevance and need to pay significant attention to the marketing digital business model when organizing a business is substantiated. Using structural and logical analysis and criticism of scientific research, the essence, advantages and disadvantages are determined, the main blocks, stages and key elements of the structure of business models of modern companies are argued. It has been proven that marketing digital business models serve as a logical and visual plan for organizing all business processes of companies from production, marketing, sales and logistics to building a hierarchy of profitability. The key development trends are substantiated and the most popular business models of business organization in modern conditions are structured on the basis of scientific generalization, structural and logical analysis and mathematical modeling. Practical significance is characterized by the fact that the marketing business models of world-class companies are generalized and structured, taking into account their specifics and characteristics. Practical recommendations and key stages of building a company’s business model and its implementation into reality have been formed to achieve strategic business goals.

Given the rising threat of terror attacks and the increasing frequency of natural disasters attributed to climate change, enhancing evacuation capacities in various spaces has become crucial for saving lives and accelerating recovery processes. This study investigates the influence of altruistic behavior on evacuation efficiency by developing a social force model that categorizes individuals into three demographic groups: youth, middle-aged, and seniors. Simulation experiments based on the model were conducted to evaluate the impact of altruistic behavior on evacuation efficiency under different conditions, such as evacuation capacity, reliability, and recovery time. The simulation results show that a higher probability of falling leads to longer evacuation times. While an increase in the probability of altruistic behavior improves evacuation efficiency, excessive altruistic behavior causes evacuation times to vary in a zigzag pattern. When the help range exceeds 0.7m, evacuation efficiency fluctuates without a clear trend of improvement.

Promoting travelling intention within social media is significant for stakeholders to grasp a new tourism market and cultivate a new model for development of tourism industry. This study aims to understand path of destination image affecting travelling intention, and to investigate the mediation role of perceived value, furthermore, to uncover the role of moderator of situational involvement. This paper conducts a survey on tourists visiting Guilin, collecting 435 questionnaires, and uses the structural equation modeling method to explore how the image of the tourism destination affects tourists’ willingness to travel. The research results indicate that cognitive image, emotional image, and projected image all have a significant positive impact on perceived value, perceived value as a significant mediator to bridge the relationship among the destination image and tourists’ travel intention. Furthermore, situational involvement plays a negative moderating role in the mediating effect of emotional value. This study endeavor will serve to enrich the understanding of perceived value theory, destination image theory, and tourism consumer behavior theory. It will also provide theoretical foundations and policy recommendations for guiding tourism consumer behavior, analyzing destination image perception, and destination marketing.

Introduction: Many detrimental effects on employees’ health and wellbeing might result from inadequate illumination in the workplace. Headaches and trouble focusing can result from eye strain brought on by inadequate illumination. The purpose of this study was to simulate and optimize workplace illumination in the ceramic industry. Materials and methods: A common Luxmeter ST-1300 was used to measure the illumination in seven workplaces at a height of 100 cm above the floor. DIALux evo version 7.1 software was used to simulate the illumination of workplaces. To optimize the illumination conditions, a numerical experiment design consisting of 16 scenarios was used for each of the workplaces. Four factors were considered for each scenario: luminaire height, number of luminaires, luminous flux, and light loss factor. The Design-Expert program version 13.0.5.0 was applied for developing the scenarios. Finally, by developing quadratic models for each workplace, the optimization process was implemented. Results: Every workplace had illumination levels that were measured to be between 250 and 300 lux. Instead of using compact fluorescent luminaires, LED technology was recommended to maximize the illumination conditions for the workers. Following optimization, 376 lux of illumination were visible at each workstation in every workspace. For the majority of the workspaces, the simulated illumination was expected to have a desirability degree greater than 0.9. The uniformity and illumination of the workplace were significantly impacted by the two factors of luminaire height and luminaire count. Conclusion: The primary outcomes of this optimization were the environmental, political, and socioeconomic ones, including reduced consumption power, high light flux, and environmental compatibility. Nonetheless, the optimization technique applied in this work can be applied to the design of similar situations, such as residential infrastructure.

Using individual- and panel country-level data from 118 countries for the period 1981–2020, this study investigates the effects of national- and individual-level economic and environmental factors on subjective well-being (SWB). Two individual SWB indicators are selected: the feeling of happiness and life satisfaction. Additionally, two environmental factors are also considered: CO2 emissions by country level and personal perspective on environmental protection. The ordered probit estimation results show that CO2 emissions have a significant negative effect on SWB, and a higher perspective on environmental protection has a significant and positive effect. Compared with the average marginal effect of national income, CO2 emissions are a more important determinant of SWB when considering a personal perspective on protecting the environment. The estimation results are robust to various estimation model specifications: inclusion of additional air pollutants (CH4 and N2O), PM 2.5 and various sample groupings. This study makes a novel contribution by providing comprehensive insights into how both individual environmental attitudes and national pollution levels jointly influence subjective well-being.

In this paper, we assess the results of experiment with different machine learning algorithms for the data classification on the basis of accuracy, precision, recall and F1-Score metrics. We collected metrics like Accuracy, F1-Score, Precision, and Recall: From the Neural Network model, it produced the highest Accuracy of 0.129526 also highest F1-Score of 0.118785, showing that it has the correct balance of precision and recall ratio that can pick up important patterns from the dataset. Random Forest was not much behind with an accuracy of 0.128119 and highest precision score of 0.118553 knit a great ability for handling relations in large dataset but with slightly lower recall in comparison with Neural Network. This ranked the Decision Tree model at number three with a 0.111792, Accuracy Score while its Recall score showed it can predict true positives better than Support Vector Machine (SVM), although it predicts more of the positives than it actually is a majority of the times. SVM ranked fourth, with accuracy of 0.095465 and F1-Score of 0.067861, the figure showing difficulty in classification of associated classes. Finally, the K-Neighbors model took the 6th place, with the predetermined accuracy of 0.065531 and the unsatisfactory results with the precision and recall indicating the problems of this algorithm in classification. We found out that Neural Networks and Random Forests are the best algorithms for this classification task, while K-Neighbors is far much inferior than the other classifiers.