Researchers at Stanford University in the USA identified the world's Top 2% of Scientists based on data from the Scopus database. This study recognized leading scientists across various sub-fields, ranking them by the sm-subfield-1 (ns) indicator. A total of 174 distinguished scientists from 25 countries were highlighted, with a notable concentration from the USA. Harvard University was a leader, producing top scientists in 16 sub-fields. Among the 174 recognized, four are Nobel Prize Laureates, and two have received the Fields Medal. Ten scientists authored the most frequently cited papers across categories in the Web of Science, including the Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), and Arts & Humanities Citation Index (A&HCI). Professor Georg Kresse authored the most cited paper in three Web of Science categories: multidisciplinary materials science, applied physics, and condensed matter physics. The study further analyzed GDP and population metrics for each top scientist by sub-field. Seventy of the 174 scientists have consistently maintained their top rankings over the past five years.

The study investigates the impact of artificial intelligence (AI)-powered chatbots on brand dynamics within the banking sector, focusing on the interrelationships between AI implementation and key brand dimensions, including awareness, equity, image, and loyalty. Using structural equation modeling (SEM) analysis on data collected from 520 banking customers, the study tests eight hypotheses to explore the direct and indirect effects of AI-driven interactions on brand development. The findings reveal that AI chatbots significantly enhance brand awareness in banking services, demonstrating moderate positive effects on both brand equity and brand image. Notably, while brand awareness exerts a strong influence on brand image, it does not have a significant direct effect on brand loyalty. Instead, the study shows that brand loyalty is primarily developed through the mediating effects of brand equity and image, with brand image exerting a particularly strong influence on brand equity. For banking practitioners, these insights suggest a need to integrate AI chatbots within a comprehensive brand strategy that merges technological innovation with traditional relationship-building approaches. Limitations of the study and potential directions for future research are also discussed, providing avenues for further exploration of AI’s role in brand management.

The objective of this paper is to analyze the impact of infrastructure financing on economic growth in emerging markets through the application of both quantitative and qualitative research methodologies. In this study, the research will employ both primary and secondary data to investigate the impact of different structures of infrastructure financing on the performance of the economy through interviews with the stakeholders and policy documents alongside quantitative data from the World Bank and the IMF. The quantitative analysis employs the econometric models to establish the effect of infrastructure investment on the GDP growth of the selected countries, India, China, Brazil, and Nigeria. Additional secondary qualitative data obtained from interviews with policymakers and financial specialists from Brazil, India, and South Africa offer more practical information regarding the efficiency of the discussed financing approaches. This paper is therefore able to conclude that appropriate management of infrastructure investments, particularly those that involve the PPP, are central to the development of the economy. However, certain drawbacks such as the lack of regularity of data and the disparity in the effectiveness of financing instruments by the regions are pointed out. The research provides policy implications to policymakers and investors who wish to finance infrastructure in the emerging economy to enhance economic growth in the long run.

The study examines the acceptance and sustainability of vegetarian, vegan, and flexitarian diets, focusing on the health and environmental benefits of reducing animal-derived proteins. Our objective was to investigate the level of acceptance of these dietary trends across different age groups and health statuses and understand how sustainability awareness and health consciousness impact dietary decisions. We used a mixed-method approach to achieve this, conducting eight in-depth interviews and a survey with 329 participants from various demographic backgrounds. Our qualitative analysis revealed that individual and family health consciousness, along with sustainability considerations, play a significant role in dietary choices, particularly among younger generations who are more open to sustainable eating. Quantitative results show that access to information and educational resources strongly influences dietary decisions, further supporting the spread of environmentally conscious eating habits. The practical significance of our research lies in highlighting the importance of educational campaigns and public health policies that can foster broader societal acceptance of sustainable diets. Educational institutions and community organizations can help facilitate the transfer of knowledge necessary for adopting such diets. Our findings emphasize the role of targeted communication strategies in increasing awareness of the benefits of plant-based diets. Furthermore, these insights underline the potential of policy interventions to make sustainable food choices more accessible and appealing to a wider population. Future research could focus on exploring economic incentives and examining long-term health and environmental outcomes associated with these diets.

E-learning has become an integral part of higher education, significantly influencing the teaching and learning landscape. This study investigates the impact of student characteristics such as gender, grade, and major on E-learning satisfaction. Utilizing Structural Equation Modeling (SEM) and collecting data through 527 valid questionnaires from Nanjing Normal University students, this research reveals the nuanced relationships between these variables and E-learning satisfaction. The findings indicate that gender, grade, and major significantly and positively impact student satisfaction with E-learning, highlighting the need for tailored E-learning resources to meet diverse student needs. The study underscores the importance of continuous improvement in E-learning resources and platforms to enhance student satisfaction. This research contributes to the understanding of effective E-learning strategies in higher education institutions.

Background and introduction: The East and Southeast Asian newly industrialized economies have shown spectacular economic development by their export-oriented development policies during recent decades, which resulted in not only economic wealth but enabled them to be technology exporters and investors. Their products, their flagship brands today are well-known and recognized throughout the world. It is not surprising that the Hungarian government—by its Hungarian Eastern Opening strategy—intended to focus on these economies, even though that with most of them there were intensive and broad co-operation in the fields of business, investment, culture, education and tourism. The new strategy gave a focus on increasing the diplomatic and trade relationship with the wider region, new embassies and trade representation offices were opened or re-opened in several locations with the view of intensifying the business and the people-to-people contacts. Even though the pandemic of Covid 19 and the energy crisis caused disruption in international trade, it can be said the trade and investment relations with these economies have still been growing, especially on the import side. The prospects of the growth of Hungarian exports to these destinations are modest which is hindered by the huge geographic distance, the peculiar consumer preferences, the merely different market conditions and the sharp competition. Objective: The aim of this paper to illustrate by statistical figures the state of the trade and investment relations between Hungary and the Republic of Korea, Taiwan, Singapore and Thailand. Methodology: Bibliographic and data analysis, focusing on the relevant international and Hungarian literature and databases, especially the trade and investment statistics of the Hungarian Central Statistical Office (HCSO/KSH).