Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

In recent years, the foundry sector has been showing an increased interest in reclamation of used sands. Grain shape, sieve analysis, chemical and thermal characteristics must be uniform while molding the sand for better casting characteristics. The problem that tackled by every foundry industry is that of processing an adequate supply of sand which has the properties to meet many requirements imposed upon while molding and core making. Recently, fluidized bed combustors are becoming core of ‘clean wastes technology’ due to their efficient and clean burning of sand. For proven energy efficient sand reclamation processing, analysis of heating system in fluidized bed combustor (FBC) is required. The objective of current study is to design heating element and analysis of heating system by calculation of heat losses and thermal analysis offluidized bed combustorfor improving efficiency.

In this policy insight, the author lays out the context of the BRI and its role in global development. He also explains why the US should consider working with China on the BRI. The author opines on China’s possible approach and strategy to get global private investors to come on board for the massive BRI projects. He suggests that the global players can establish a third-party market cooperation and coordination mechanism to turn the BRI into a platform for win-win global collaboration.

Using matricant method elastic moduli of occasionally heterogeneous isotropic and anisotropic elastic media were received. Anisotropic behaviour and conditions for change in anisotropy of media associated with averaging of one-dimensional periodic structures was determined.