Tourism experiences are inherently multisensory, engaging visitors’ senses of sight, sound, smell, taste, and touch. This study addresses the gap in literature by investigating the impact of visual and auditory landscapes on tourist emotions and behaviors within coastal tourism settings, using the Stimulus-Organism-Response (SOR) model. Data collected from tourists in Sanya, China, were analyzed using structural equation modeling. The results indicate that both visualscape and soundscape significantly influence tourist emotions (pleasure and arousal) and subsequent loyalty. Pleasure and arousal mediate the relationships between environmental stimuli and tourist loyalty, emphasizing their roles as emotional bridges between the environment and behaviors. These findings highlight the importance of integrating local cultural and community elements into tourism to enhance socio-economic benefits and ensure sustainable development. By fostering a deep connection between tourists and the local environment, these sensory experiences support the preservation of cultural heritage and promote sustainable tourism practices, aligning with the goals of economic development and public policy. The study contributes to the theoretical understanding of multisensory tourism by integrating the SOR model in coastal tourism and emphasizes the roles of visual and auditory stimuli. Practically, it provides insights for tourism managers to improve tourist experiences and loyalty through careful management of sensory elements. This has implications for infrastructure development, particularly in enhancing the quality of soft infrastructure such as cultural and social systems, which are crucial for sustainable tourism and community well-being. Future research could include additional sensory dimensions and diverse destinations for a comprehensive understanding of sensory influences on tourist behaviors and emotions. This research aligns with the broader goals of the policy and development by addressing critical aspects of infrastructure and socio-economic development within the tourism sector.

This case study employs the Asset-Based Community Development (ABCD) theory as a conceptual framework, utilizing semi-structured interviews combined with focus group discussions to uncover the driving forces influencing rural revitalization and sustainable development within communities. ABCD is considered a transformative approach that emphasizes achieving sustainable development by mobilizing existing resources within the community. Conducted against the backdrop of rural revitalization in China, the study conducts on-site investigations in Yucun, Zhejiang Province. Through the analysis of Yucun’s community development and asset utilization practices, the study reveals successful experiences in various aspects, including community construction, industrial development, cultural heritage preservation, ecological conservation, organizational management, and open economic thinking. The results indicate that Yucun’s sustainable development benefits from its unique resources, leveraging policy advantages, collective financial organizations, and open economic thinking, among other factors. These elements collectively drive rural revitalization in Yucun, leading to sustainable development.

This research aims to identify best practices and policy guidelines that foster sustainable urban ecotourism. As urban areas continue to expand, integrating ecotourism into urban planning emerges as a critical approach to sustainable development. This paper compares the policies and practices of urban ecotourism development in Thailand and China, aiming to construct a sustainable framework applicable to urban ecotourism development. Employing a comparative literature review, this research synthesizes findings from peer-reviewed journals, governmental reports, and case studies published between 2000 and 2024. The analysis focuses on the policies and practices adopted by Thailand and China to promote urban ecotourism, examining their effectiveness, challenges, and outcomes. The review shows distinct approaches in the two countries, with Thailand emphasizing community-based practices and stakeholder involvement and China primarily focusing on top-down policy initiatives for urban ecotourism development. Despite differing strategies, both countries demonstrate a commitment to integrating ecotourism into urban development plans. From the environmental, socio-cultural, and economic three dimensions, key successes include enhanced biodiversity conservation, increased local community participation, and improved tourist satisfaction. Challenges such as inadequate policy implementation, environmental degradation, and the sustainability of ecotourism practices are also discussed. The conclusion is that a holistic approach to urban ecotourism development that aligns policy and practice with the principles of sustainability is meaningful. The proposed framework offers actionable insights for policymakers, urban planners, and ecotourism practitioners aiming to use the potential of ecotourism as a tool for sustainable urban development in Thailand, China, and beyond.

Organizations are gradually focusing on creating a healthy workplace for their employees and becoming more people-centric. This occurs because a healthy workforce increases the work performance of the organisation and the personal development of its employees. This study aims to investigate the HR functions that impact employee motivation in the Malaysian banking sector. The three HR functions that were selected were training and development, rewards and recognition, and career management. The study utilised a cross-sectional design, and the research instruments were adapted from a number of past studies. A total of 350 respondents from the Malaysian banking industry were recruited. Using SPSS Version 26.0, the research hypotheses were examined. The results show that rewards and recognition are not significant predictors of employee motivation in the Malaysian banking industry; however, training and development and career management are significant predictors of employee motivation. These results will help the human resources department develop and improve its HR operations.

This study aims to empirically analyze the impact of budget allocation by the Korea Institute of Science and Technology Information (KISTI) on national research competitiveness, thereby reassessing the value of investing in research infrastructure within a knowledge-based society. In the 21st century, research and development (R&D) have emerged as a pivotal element of national competitiveness, underlining the increasing importance of investments aimed at constructing and enhancing research infrastructure. However, empirical studies examining the causal relationship between research infrastructure investment and national research competitiveness are still notably scarce. Accordingly, this research endeavors to systematically delineate the effect of research infrastructure investment, with a focus on KISTI’s budget allocation, on enhancing national R&D outcomes. To achieve this, the structural relationship between KISTI’s budget, national R&D budget, and various academic and industrial performance indicators was analyzed using multiple regression and simple regression analysis. In particular, by demonstrating the mechanism through which the budget management of research support organizations like KISTI contributes to strengthening national research competitiveness, this study aims to shed new light on the strategic value of research infrastructure investment in a knowledge-based society. Furthermore, these findings are expected to provide valuable evidence for the formulation of national R&D policies in Korea and the strategic planning of budget operations for research support organizations. Through strategic investment of limited budgets, this could enhance the efficiency of national R&D investments and contribute to strengthening the capacity for scientific and technological innovation required in a knowledge-based society.