Introduction: With the adoption of the rural rehabilitation strategy in recent years, China’s rural tourist industry has entered a golden age of growth. Due to the lack of management and decision-support systems, many rural tourist attractions in China experience a “tourist overload” problem during minor holidays or Golden Week, an extended vacation of seven or more consecutive days in mainland China formed by transferring holidays during a specific holiday period. This poses a severe challenge to tourist attractions and relevant management departments. Objective: This study aims to summarize the elements influencing passenger flow by examining the features of rural tourist attractions outside China’s largest cities. Additionally, the study will investigate the variations in the flow of tourists. Method: Grey Model (1,1) is a first-order, single-variable differential equation model used for forecasting trends in data with exponential growth or decline, particularly when dealing with small and incomplete datasets. Four prediction algorithms—the conventional GM(1,1) model, residual time series GM(1,1) model, single-element input BP neural network model, and multi-element input BP network model—were used to anticipate and assess the passenger flow of scenic sites. Result: The multi-input BP neural network model and residual time series GM(1,1) model have significantly higher prediction accuracy than the conventional GM(1,1) model and unit-input BP neural network model. A multi-input BP neural network model and the residual time series GM(1,1) model were used in tandem to develop a short-term passenger flow warning model for rural tourism in China’s outskirts. Conclusion: This model can guide tourists to staggered trips and alleviate the problem of uneven allocation of tourism resources.

The recent crisis-filled period has placed a significant burden on various businesses, including in the tourism sector. As a result, the concept of resilience, the flexible ability to resist, has become more and more tangible. This study aims to update the quantitative organizational resilience assessment scale of Orchiston, Prayag and Brown. The paper analyses a sample of 87 tourism service providers managing attractions, and factor analysis was carried out to identify the factors in order to be able to measure the resilience of tourism service providers. Four factors could be identified: Leadership and Organization, Strategy, Independence, and Internal Identity. These identified factors and the included 14 items mean the key contribution, as a new, updated assessment system.

Innovation has always been a key driver of economic development, particularly in the context of small and medium-sized enterprises (SMEs). Despite their significant contributions, many of these enterprises currently lack strong research and development capabilities, face challenges in innovation investment, and struggle to produce high-quality innovative results. To address these issues and overcome funding obstacles, many SMEs are turning to supply chain finance (SCF) as a supplementary financing method. This study utilizes stata16 and fixed effects models to analyze the impact and mechanism of SCF on enterprise innovation performance (EIP), focusing on companies listed on the SME Board and GEM in Shenzhen, China from 2011 to 2020. The findings reveal that SCF can effectively enhance enterprise innovation output, facilitating the conversion of resources into high-quality innovation results. Additionally, the study demonstrates that supply chain concentration acts as a mediator between SCF and EIP. Moreover, SCF is found to significantly boost EIP with low supplier concentrations and high customer concentrations. This suggests that SMEs encounter obstacles to innovation from suppliers and customers, and SCF may not fully address the challenges posed by these relationships. Overall, this research offers new empirical insights into the economic implications of companies adopting SCF, providing valuable guidance for enterprises in optimizing innovation decisions and for the government in enhancing supplier and customer information disclosure systems.

Personal branding is a conscious activity that utilizes classic product marketing methods to make a person more marketable. In our study, we employed a quantitative research methodology. Through a survey, we examined the importance respondents assign to visible and non-visible traits and characteristics. During the data analysis, we established a ranking of the most important traits identified by the survey participants, which they believe contribute to a more favorable perception. Among the top five ranked traits—reliability, appearance, charisma, grooming, and authenticity—three are recognizable during the first encounter. Our findings suggest that women place greater emphasis on social perception than men, making them more likely to remain unnoticed. At the same time, younger generations tend to overvalue their presence on social media platforms.

Background: Simulation-based medical education is a complex learning methodology in different fields. Exposing children to this teaching method is uncommon as it is designed for adult learning. This study aimed to develop and implement simulation-based education in first aid training of children and investigate the emotions of children in post-simulation scenarios that replicate emergency situations. Methods: This was a phenomenological qualitative research study. The participants attended the modified “Little Doctor” course that aims to train children in first aid and, subsequently, completed simulation scenarios. The children attended focus groups and were asked about their experiences of the course and how they felt during the simulation scenarios. Results: 12 children (Age 8–11 years old) attended the course, and 10 completed the simulation scenarios and focus groups. The major theme derived from was the simulation experience’s effect, which was divided into two subthemes: the emotion caused by—and the behavioral response to—the simulation. The analysis revealed shock and surprise toward the environment of the simulation event and the victim. The behaviors expressed during the simulation scenarios ranged from skill application and empathy to recall and teamwork. Conclusions: Simulation scenarios were successfully implemented during the first-aid training course. Although participants reported mixed feelings regarding the experience, they expressed confidence in their ability to perform real-life skills.