Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substantial impact on customers’ perceptions and decision-making processes. This study aims to better understand the influence of eWOM by social media platforms on purchase intention of hotel services. To understand the influence of eWOM, this study uses the information adoption model as the model has been widely used in previous eWOM studies. The information quantity construct has been added to strengthen the model. The online questionnaire was distributed to social media users by using Google forms via social media platforms and only 210 of them were responded. The SmartPLS 4.0 software is used to analyze the data as the Partial Least Square-Structural Equation Modelling (PLS-SEM) is a method to confirm the structural equation models and to test the link between inert developments. Based on results, the information quantity and information quality of hotel services on eWOM positively influences the information usefulness and the information usefulness of hotel services on eWOM positively influences the purchase intention. The results lead to increase sales of hotel services and contribute to economic growth.

The study of metaphor has a long history, and it has gradually been taken seriously from the very beginning of Aristotle of ancient Greek. In 1980, American scholars George Lakoff and Mark Johnson published the book Metaphor We Lived By jointly, from which metaphor began to be known as a way of cognition. The differences in languages and cultures, together with the complicated working mechanism of metaphor, post a great challenge in translating metaphor in literary work. This paper analyzes example sentences taken from Chinese classical works. By comparing these sentences with their English translations, we can have a glimpse of the translation strategies often used in rendering metaphor.

Extensive reading has enjoyed the increasing popularity from L2 educators as a potentially effective form of L2 reading instruction. However, many researchers tend to ignore the importance of selection of material. The paper is an attempt to explore the appropriate criteria of qualified graded readers, which can be helpful for English teachers and learners in ER program.

Poverty is a key challenge to socioeconomic development globally. However, the degree to which distance from a market contributes to poverty remains unclear. To provide insights into this relationship, we quantified the relationships between distance from markets and the per capita income of rural and urban people in China based on data from 29 provinces and 2651 counties. Our results illustrate the existence of a “geographical curse”; that is, a large separation between producers and consumers can exacerbate poverty for less-affluent rural residents, who pay a larger proportion of their income to send their products to market and to purchase goods from those markets. Programs to alleviate poverty should therefore consider seeking solutions associated with reducing the impact of that distance, such as subsidizing the transport of goods, improving the transportation infrastructure, supporting innovative business practices, and balancing the locations of producers and their markets.

This study is of great significance for understanding the formation and understanding mechanism of new words in English mass media, and also provides a reference for the application of psycholinguistics in vocabulary research.

The reform of the training mode for English majors in the context of the new liberal arts is a dynamic process that conforms to social needs, continuously improves and optimizes. After a series of special investigations, this article proposes development ideas for the cultivation of English majors in local applied undergraduate universities based on the analysis of the demand for English majors' abilities in the job market. The aim is to solve the problems of unclear characteristics of English major talent cultivation in local applied undergraduate universities and weak competitiveness of graduates in employment.