In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

Climate change has affected the coasts of the world due to numerous factors, including the change in the intensity and frequencies of the storms and the increase in the mean sea level, among others. Argentina has extensive coastal areas, and research and monitoring tasks are expensive and require a significant number of personnel to cover large geographical areas. Given this, citizen science has become a tool to increase scientific research's spatial and temporal extension. Therefore, the paper aims to analyze the methodology and development of the citizen science project in Villa Gesell and its lessons for applying them in future coastal environmental monitoring projects. The methodology was based on an experience of the project co-created between activists and researchers. This project included four phases for social and physical aspects: training for the citizens, theoretic and practical aspects of coastal dynamics, and how to measure its geomorphological and oceanographic variations; data collection: the activists who received the training performed the measurements to monitor the beach; data analysis by scientists; and dissemination of results; the report data were disseminated by citizens in their community. The analysis of case studies in citizen science projects generates a fundamental learning arena to apply in future projects. Among the positive aspects were the phases established for their development and the methodology used to collect beach monitoring data.

Mr. Tao Xingzhi said: game is a way for children to understand the world, is one of the means of education to children. Game is the basic activity of kindergarten, for children, game is "play", "play" is the pronoun of the game, "play" can make children happy, meet their needs, development, children are living in play, learning in play, growing up in play. Outdoor autonomous game activities are an indispensable part of the kindergarten curriculum system. This paper starts from "combing - self-analysis, facing the problem; Action -- planning and enriching the region; In terms of research -- organization, implementation and continuous adjustment, this paper expounds the experience of using the existing resources of Jinma Kindergarten to reform and attempt children's outdoor autonomous games in the course of curriculum gamification construction.

The influence of mining activity on the environment on the environment belongs to the most negative industrial influences. Mine subsidence on the surface can be a result of many deep underground mining activities. The present study offers the theory to the specific case of the deformation vectors solution in a case of disruption of the data homogeneity of the geodetic network structure in the monitoring station during periodical measurements in mine subsidence. The theory was developed for the mine subsidence at the abandoned magnesite mine of Košice-Bankov near the city of Košice in East Slovakia. The outputs from the deformation survey were implemented into geographical information system (GIS) applications to a process of gradual reclamation of whole mining landscape in the magnesite mine vicinity. After completion of the mining operations and liquidation of the mine company, it was necessary to determine the exact edges of the mine subsidence of Košice-Bankov with the zones of residual ground motion in order to implement a comprehensive reclamation of the devastated mining landscape. Requirement of knowledge about stability of the former mine subsidence was necessary for starting the reclamation work. Outputs from the present specific solutions of the deformation vectors confirmed the multi-year stability of the mine subsidence in the area of interest. Some numerical and graphical results from the deformation vectors survey in the abandoned magnesite mine of Košice-Bankov are presented. The obtained results were transformed into GIS for the needs of the municipality of Košice City to the implementation of the reclamation activities in the mining territory of Košice-Bankov.