This study investigates the significance of data analytics in digital marketing for sustainable business growth. Data analytics has become an indispensable instrument in the world of digital marketing, offering organisations the means to achieve sustainable growth while minimising their environmental impact. We gathered data from 273 marketing and business consultants, chosen for their expertise in digital channels and data analytics, using a survey research design. The questionnaire, which was validated through expert review and pilot testing, assessed the relationship between data analytics utilization and its impact on competitive advantage and business optimization. We conducted statistical analyses, including descriptive and inferential statistics, using SPSS version 25.0. Findings reveal a significant correlation between data analytics adoption in digital marketing and sustainable business competitive advantage, as well as a notable impact on business optimization. Recommendations emphasise the strategic importance of customer segmentation and predictive analytics in leveraging data analytics for targeted marketing campaigns and proactive adjustments to market trends. This study underscores the indispensability of data analytics in the evolving digital marketing landscape, offering actionable insights for businesses seeking sustainable growth and competitive advantage.

The proportion of elderly people is growing steadily in many countries, and this trend is expected to continue. As a result, ageism—negative discrimination often tied to perceptions of the elderly—becomes especially harmful. Ageism prevents older generations from being fully accepted by society and, in turn, hinders their ability to adapt to today's technological changes. In this article, we present the results of our survey mapping the extent of ageism among youth in Uzbekistan, known for its cultural tolerance in Central Asia, and in Hungary, a more individualistic society in Central Europe. To interpret the survey results accurately, we included specific questions to measure social desirability bias, enabling a realistic comparison of ageism levels between the two countries. Data was collected through a survey translated into multiple languages, with a final sample of nearly 400 respondents, each either currently pursuing or already holding a college-level diploma. Our methodological approach was twofold. First, we conducted simple chi-square tests to compare levels of negative and positive ageism between the two countries under study. Upon finding significant differences, we used multivariable OLS regression to explain the variance in types of ageism in Uzbekistan and Hungary, accounting for the possible effects of social desirability bias. Uzbek youth demonstrated higher levels of positive ageism and lower levels of negative ageism compared to Hungarian youth. This finding confirms that the cultural tolerance in Uzbek society remains strong and, in many ways, could serve as a model for Hungary. Additionally, our literature review highlights that adequate infrastructure is essential for a society to treat older adults equitably alongside other citizens.

In Côte d'Ivoire, the government and its development partners have implemented a national strategy to promote agroforestry and reforestation systems as a means to combat deforestation, primarily driven by agricultural expansion, and to increase national forest cover to 20% by 2045. However, the assessment of these systems through traditional field-based methods remains labor-intensive and time-consuming, particularly for the measurement of dendrometric parameters such as tree height. This study introduces a remote sensing approach combining drone-based Airborne Laser Scanning (ALS) with ground-based measurements to enhance the efficiency and accuracy of tree height estimation in agroforestry and reforestation contexts. The methodology involved two main stages: first, the collection of floristic and dendrometric data, including tree height measured with a laser rangefinder, across eight (8) agroforestry and reforestation plots; second, the acquisition of ALS data using Mavic 3E and Matrice 300 drones equipped with LiDAR sensors to generate digital canopy models for tree height estimation and associated error analysis. Floristic analysis identified 506 individual trees belonging to 27 genera and 18 families. Tree height measurements indicated that reforestation plots hosted the tallest trees (ranging from 8 to 16 m on average), while cocoa-based agroforestry plots featured shorter trees, with average heights between 4 and 7 m. A comparative analysis between ground-based and LiDAR-derived tree heights showed a strong correlation (R2 = 0.71; r = 0.84; RMSE = 2.24 m; MAE = 1.67 m; RMSE = 2.2430 m and MAE = 1.6722 m). However, a stratified analysis revealed substantial variation in estimation accuracy, with higher performance observed in agroforestry plots (R2 = 0.82; RMSE = 2.21 m and MAE = 1.43 m). These findings underscore the potential of Airborne Laser Scanning as an effective tool for the rapid and reliable estimation of tree height in heterogeneous agroforestry and reforestation systems.

Mangrove forests are vital to coastal protection, biodiversity support, and climate regulation. In the Niger Delta, these ecosystems are increasingly threatened by oil spill incidents linked to intensive petroleum activities. This study investigates the extent of mangrove degradation between 1986 and 2022 in the lower Niger Delta, specifically the region between the San Bartolomeo and Imo Rivers, using remote sensing and machine learning. Landsat 5 TM (1986) and Landsat 8 OLI (2022) imagery were classified using the Support Vector Machine (SVM) algorithm. Classification accuracy was high, with overall accuracies of 98% (1986) and 99% (2022) and Kappa coefficients of 0.97 and 0.98. Healthy mangrove cover declined from 2804.37 km2 (58%) to 2509.18 km2 (52%), while degraded mangroves increased from 72.03 km2 (1%) to 327.35 km2 (7%), reflecting a 354.46% rise. Water bodies expanded by 101.17 km2 (5.61%), potentially due to dredging, erosion, and sea-level rise. Built-up areas declined from 131.85 km2 to 61.14 km2, possibly reflecting socio-environmental displacement. Statistical analyses, including Chi-square (χ2 = 1091.33, p < 0.001) and Kendall's Tau (τ = 1, p < 0.001), showed strong correlations between oil spills and mangrove degradation. From 2012 to 2022, over 21,914 barrels of oil were spilled, with only 38% recovered. Although paired t-tests and ANOVA results indicated no statistically significant changes at broad scales, localized ecological shifts remain severe. These findings highlight the urgent need for integrated environmental policies and restoration efforts to mitigate mangrove loss and enhance sustainability in the Niger Delta.