The rise of financial inclusion has notably increased household engagement in risky financial asset allocation, posing challenges to macro-financial stability. This study explored the crucial role of financial literacy in enabling households to effectively engage with complex financial markets and products. Specifically, it examined how different aspects of financial literacy—knowledge, attitudes, and skills—influence both the participation and depth of household investment in risky financial assets in China. Utilizing a comprehensive dataset from the 2019 China Household Finance Survey, which included 32,458 households, this study employed a robust indicator system and regression analysis via STATA 17.0 to assess these impacts. The results demonstrated that enhancements in financial literacy significantly foster increased engagement and deeper involvement in risky asset allocation, particularly through improved financial attitudes. Additionally, the analysis revealed that households led by women show a higher propensity towards risky asset investments than those led by men. These insights suggested the potential for targeted financial education to improve the financial health and economic resilience of Chinese households.
Clustering technics, like k-means and its extended version, fuzzy c-means clustering (FCM) are useful tools for identifying typical behaviours based on various attitudes and responses to well-formulated questionnaires, such as among forensic populations. As more or less standard questionnaires for analyzing aggressive attitudes do exist in the literature, the application of these clustering methods seems to be rather straightforward. Especially, fuzzy clustering may lead to new recognitions, as human behaviour and communication are full of uncertainties, which often do not have a probabilistic nature. In this paper, the cluster analysis of a closed forensic (inmate) population will be presented. The goal of this study was by applying fuzzy c-means clustering to facilitate the wider possibilities of analysis of aggressive behaviour which is treated as a heterogeneous construct resulting in two main phenotypes, premeditated and impulsive aggression. Understanding motives of aggression helps reconstruct possible events, sequences of events and scenarios related to a certain crime, and ultimately, to prevent further crimes from happening.
This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.
This study investigates the intricate relationship between awareness advertising and buying intention among Iraqi grocery shoppers, exploring the mediating role of consumer attitude. Employing a quantitative approach, the authors surveyed 300 shoppers. Using a random sampling technique. To ensure rigor and validity, the authors rigorously analyzed the relationships using partial least squares structural equation modelling (PLS-SEM) based on 288 valid responses. The findings reveal that awareness advertising significantly impacts buying intention, mediated by consumer attitude. These insights offer valuable management implications for product marketers. Sufficient brand awareness attracts consumer attention, shapes positive attitudes, and ultimately drives purchase decisions. This study further validates the theoretical model of consumer response by empirically establishing consumer attitude as a central intermediary between awareness advertising and buying intention within the Iraqi market context.
The study’s purpose is to evaluate the influence of some factors of the model of planned behavior (TPB) and the perceived academic support of the university on the attitude toward entrepreneurship and entrepreneurial intention of students. The results of Structural Equation Modeling (SEM) linear structural model analysis with primary data collected from 1162 students indicated that entrepreneurial intention is influenced by attitude toward entrepreneurship, subjective norm, perceived educational support, and perceived concept development support. In addition, this study also found the positive influence of perceived educational support, concept development support, and business development support on attitude towards entrepreneurship. Interestingly, the influence of perceived business development support on entrepreneurial intention was rejected, and personal innovativeness is demonstrated to promote an attitude toward entrepreneurship. Notably, this study also highlights the moderating role of personal innovativeness on the relationship between attitude toward entrepreneurship and entrepreneurial intention. Based on these findings, several implications were suggested to researchers, universities, and policymakers.
Blockchain technology has increasingly attracted the attention of the financial service sector, customers, and investors because of its distinctive characteristics, such as transparency, security, reliability, and traceability. The paper is based on a Systematic Literature Review (SLR). The study comprehended the literature and the theories. It deployed the technology-organization-environment (TOE) model to consider technological, organizational, and environmental factors as antecedents of blockchain adoption intention. The paper contributes to blockchain literature by providing new insights into the factors that affect the intention to adopt blockchain technology. A theoretical model incorporates antecedents of blockchain adoption intention to direct an agenda for further investigations. Researchers can use the model proposed in this study to test the antecedents of blockchain adoption intention empirically.
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