This study, based on the Theory of Planned Behavior (TPB), aims to explore the entrepreneurial intentions of university students in Shandong Province, China, and analyze the major factors influencing these intentions. Structural Equation Modeling was applied to data collected from 680 students across five universities in Shandong Province. The findings reveal that attitudes, subjective norms, and perceived behavioral control significantly influence the students’ entrepreneurial intentions. Specifically, a positive attitude towards the outcomes of entrepreneurship emerged as the strongest factor influencing their intentions, indicating that positive perceptions and expectations of entrepreneurship significantly enhance students’ entrepreneurial inclinations. Perceived behavioral control also showed a strong influence, suggesting that enhancing students’ self-efficacy and awareness of accessible resources is crucial for fostering entrepreneurial intentions. However, the influence of subjective norms was weaker, which may relate to specific cultural and social environmental factors. This study not only provides an empirical basis for entrepreneurship education and policy-making in Shandong Province and beyond but also offers new insights into the application of TPB in the field of entrepreneurship research.

This study aims at analyzing the consumers’ perception towards online purchasing bakery goods on subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM). Convenience sampling was used and the final sample of respondents was made of 344 participants, with an effective recovery rate of 96%, who bought bakery goods on the LINE social platform in Nantou County. Descriptive statistics, confirmatory factor analysis, and SEM structural equation model were used to test the research hypothesis. The results show that after adding external variables to the technology acceptance model (TAM), the application of purchasing bakery goods online is significant; the consumers’ behavior of purchasing bakery goods online, subjective norm (SN), computer self-efficacy (CSE), and technology acceptance model (TAM) have cause-and-effect relationships. This research concludes that it is easy, helpful, and worthy to use the Internet to buy bakery goods.

The connection between the gendered division of housework and intimate partner violence (IPV) is a complex reality and context-dependent. In this article, I explore the perceptions of gender norms among African men and how these perceptions intersect with their experiences of housework and IPV. Employing a qualitative approach, the article examines the viewpoints of 25 African men who have encountered IPV in Johannesburg, South Africa. The findings reveal a spectrum of attitudes towards gender norms among these men, ranging from more traditional patriarchal views to less patriarchal and egalitarian perspectives. The analysis indicates that men who adhere to both more and less patriarchal expressions of gender norms tend to view being forced to perform housework as a form of abuse within the context of controlling behaviour in intimate partner relationships. Conversely, men who lean towards egalitarianism perceive the expectation of women to solely manage housework as a form of abuse. However, many of the men express resistance towards gender equality discourses in South Africa, perceiving them as disruptors of traditional gender roles and enablers of women’s refusal to solely perform domestic housework. These findings deepen our understanding of the complexities and tensions within intimate relationships amidst evolving gender norms in South Africa.