This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

The incorporation of artificial intelligence (AI) into language education has created new opportunities for improving the instruction and acquisition of Chinese characters. Nevertheless, the cognitive difficulties linked to the acquisition of Chinese characters, such as their intricate visual features and lack of clear meaning, necessitate thoughtful deliberation when developing AI-supported learning interventions. The objective of this project is to explore the capacity of a collaborative method between humans and machines in teaching Chinese characters, utilising the advantages of both human expertise and AI technology. We specifically investigate the utilisation of ChatGPT, a substantial language model, for the creation of instructional materials and evaluation methods aimed at teaching Chinese characters to individuals who are not native speakers. The study utilises a mixed-methods approach, which involves both qualitative examination of lesson plans created by ChatGPT and quantitative evaluation of student learning outcomes. The results indicate that the suggested framework for human-machine collaboration can successfully tackle the cognitive difficulties associated with learning Chinese characters, resulting in enhanced learner involvement and performance. Nevertheless, the research also emphasises the constraints of AI-generated material and the significance of human involvement in guaranteeing the accuracy and dependability of educational interventions. This research adds to the expanding collection of literature on AI-assisted language learning and offers practical insights for educators and instructional designers who aim to use AI tools into Chinese language curriculum. The results emphasise the necessity of employing a multi-disciplinary strategy in AI-supported language learning, incorporating knowledge from cognitive psychology, educational technology, and second language acquisition.

The silver nanoparticles (AgNPs) exhibit unique and tunable plasmonic properties. The size and shape of these particles can manipulate their localized surface plasmon resonance (LSPR) property and their response to the local environment. The LSPR property of nanoparticles is exploited by their optical, chemical, and biological sensing. This is an interdisciplinary area that involves chemistry, biology, and materials science. In this paper, a polymer system is used with the optimization technique of blending two polymers. The two polymer composites polystyrene/poly (4-vinylpyridine) (PS/P4VP) (50:50) and (75:25) were used as found suitable by their previous morphological studies. The results of 50, 95, and 50, 150 nm thicknesses of silver nanoparticles deposited on PS/P4VP (50:50) and (75:25) were explored to observe their optical sensitivity. The nature of the polymer composite embedded with silver nanoparticles affects the size of the nanoparticle and its distribution in the matrix. The polymer composites used are found to have a uniform distribution of nanoparticles of various sizes. The optical properties of Ag nanoparticles embedded in suitable polymer composites for the development of the latest plasmonic applications, owing to their unique properties, were explored. The sensing capability of a particular polymer composite is found to depend on the size of the nanoparticle embedded in it. The optimum result has been found for silver nanoparticles of 150 nm thickness deposited on PS/P4VP (75:25).

This study conducts a systematic review to explore the applications of Artificial Intelligence (AI) in mobile learning to support indigenous communities in Malaysia. It also examines the AI techniques used more broadly in education. The main objectives of this research are to investigate the role of Artificial Intelligence (AI) in support the mobile learning and education and provide a taxonomy that shows the stages of process that used in this research and presents the main AI applications that used in mobile learning and education. To identify relevant studies, four reputable databases—ScienceDirect, Web of Science, IEEE Xplore, and Scopus—were systematically searched using predetermined inclusion/exclusion criteria. This screening process resulted in 50 studies which were further classified into groups: AI Technologies (19 studies), Machine Learning (11), Deep Learning (8), Chatbots/ChatGPT/WeChat (4), and Other (8). The results were analyzed taxonomically to provide a structured framework for understanding the diverse applications of AI in mobile learning and education. This review summarizes current research and organizes it into a taxonomy that reveals trends and techniques in using AI to support mobile learning, particularly for indigenous groups in Malaysia.

Diamond-like Nanocomposites (DLN) is a newly member in amorphous carbon (a:C) family. It consists of two or more interpenetrated atomic scale network structures. The amorphous silicon oxide (a:SiO) is incorporated within diamond-like carbon (DLC) matrix i.e. a:CH and both the network is interpenetrated by Si-C bond. Hence, the internal stress of deposited DLN film decreases remarkably compare to DLC. The diamond-like properties have come due to deform tetrahedral carbon with sp³ configuration and high ratio of sp³ to sp² bond. The DLN has excellent mechanical, electrical, optical and tribological properties. Those properties of DLN could be varied over a wide range by changing deposition parameters, precursor and even post deposition treatment also. The range of properties are: Resistivity 10^-4 to 10¹⁴ Ωcm, hardness 10–22 GPa, coefficient of friction 0.03-0.2, wear factor 0.2-0.4 10^-7mm³/Nm, transmission Vis-far IR, modulus of elasticity 150-200 GPa, residual stress 200-300 Mpa, dielectric constant 3-9 and maximum operating temperature 600^°C in oxygen environment and 1200^°C in O₂ free air. Generally, the PECVD method is used to synthesize the DLN film. The most common procedures used for investigation of structure and composition of DLN films are Raman spectroscopy, Fourier transformed infrared spectroscopy (FTIR), HRTEM, FESEM and X-ray photo electron spectroscopy (XPS). Interest in the coating technology has been expressed by nearly every industrial segment including automotive, aerospace, chemical processing, marine, energy, personal care, office equipment, electronics, biomedical and tool and die or in a single line from data to beer in all segment of life. In this review paper, characterization of diamond-like nanocomposites is discussed and subsequently different application areas are also elaborated.