In order to meet the Sustainable Development Goals (SDGs) of the United Nations and address the growing global concern for ecologically responsible activities, this study examines the role that French financial institutions play in financing a green future and promoting sustainable development (SD). Through semi-structured interviews with twelve participants from banks and Fintech companies, the research investigates their familiarity with green financing commitments to international organizations and associations, their views on the growth potential of green finance, and the provision of green finance products. Additionally, it explores the connection between green finance and its positive influence on SD. Data analysis was performed using NVivo 12. The findings highlight a strong commitment to green finance and sustainable practices among these institutions, emphasizing the significance of integration and utilization of green finance products across various sectors. This research emphasizes the crucial role of financial institutions in France in driving a greener and more sustainable future through green finance.

Soil salinization is a difficult challenge for agricultural productivity and environmental sustainability, particularly in arid and semi-arid coastal regions. This study investigates the spatial variability of soil electrical conductivity (EC) and its relationship with key cations and anions (Na⁺, K⁺, Ca²⁺, Mg²⁺, Cl⁻, CO₃²⁻, HCO₃⁻, SO₄²⁻) along the southeastern coast of the Caspian Sea in Iran. Using a combination of field-based soil sampling, laboratory analyses, and Landsat 8 spectral data, linear Multiple Linear Regression and Partial Least Squares Regression (MLR, PLSR) and nonlinear Artifician Neural Network and Support Vector Machine (ANN, SVM) modeling approaches were employed to estimate and map soil EC. Results identified Na⁺ and Cl⁻ as the primary contributors to salinity (r = 0.78 and r = 0.88, respectively), with NaCl salts dominating the region’s soil salinity dynamics. Secondary contributions from Potassium Chloride KCl and Magnesium Chloride MgCl₂ were also observed. Coastal landforms such as lagoon relicts and coastal plains exhibited the highest salinity levels, attributed to geomorphic processes and anthropogenic activities. Among the predictive models, the SVM algorithm outperformed others, achieving higher R² values and lower RMSE (RMSE_Test = 27.35 and RMSE_Train = 24.62, respectively), underscoring its effectiveness in capturing complex soil-environment interactions. This study highlights the utility of digital soil mapping (DSM) for assessing soil salinity and provides actionable insights for sustainable land management, particularly in mitigating salinity and enhancing agricultural practices in vulnerable coastal systems.

This paper examines social media’s role in public administration. The purpose of this study is to find the extent of the role played by social media in public administration and then recommend and propose strategies to the public administrators. Social media enhances public administrators’ role and ensures that the public administration is working for the people and meeting all the needs of the people. The most important findings of the article are that public administrators are using e-governance and other modern digital technologies for communication, which have helped in decreasing corruption and bringing people closer to the government because they can use the government tools directly and there are possibilities of two-way communication. Corruption is one of the major problems, and most of the studies have shown that corruption can be reduced with the help of social media tools used by the public administrators. We propose a theory that governance framework is impacted by social media tools, e-governance methods, and open communication methods.

This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

There is a growing trend among elderly people to live alone and this trend is expected to increase in the future. Social isolation and limited support can have a negative impact on the physical and mental well-being of older adults. The increasing life expectancy and expanding geriatric population necessitate the development of innovative solutions to support their health, independence, and autonomy. This article addresses the key challenges and issues confronting the elderly and analyzes various IoT technologies and solutions proposed to enhance their lives. Smart home technologies improve the quality of life and enable older adults to live independently in their own homes while their adult children are at work. This article presents a smart home model for the elderly in Kazakhstan, based on their needs, concerns, and financial capabilities. The proposed prototype will be developed using an accessible, open-source intelligent system that includes health monitoring, medication adherence monitoring, alerting family members in case of falls or deteriorating health indicators, and video surveillance. Another advantage of this system is the automation of processes such as automatic lighting control, voice command functionality, home security, and climate control. Preliminary testing of the hardware model shows promising results, with plans for continuous improvement and evaluation as it is deployed. Key criteria for its implementation include affordability, accessibility, and feasibility. Based on Kazakhstan’s unique socio-cultural and economic context, this paper proposes a sophisticated smart home model tailored to the specific needs and financial capabilities of elderly Kazakhs.