Amidst China’s burgeoning population and rapid technological strides, this study explores how elderly citizens navigate and embrace electronic governance (e-governance) platforms. Addressing a crucial gap in knowledge, we delve into their limited digital fluency and its impact on e-governance adoption. Our meticulously crafted online survey, distributed via WeChat across significant cities (Beijing, Shanghai, Tianjin, Changsha), yielded 396 responses (384 analyzable). Utilizing Structural Equation Modeling (SEM), we unearthed key influencers of subjective norms, including perceived ease and usefulness, trust, supportive conditions, and past tech exposure. These norms, in turn, positively shape attitudes. Crucially, educational background emerges as a moderator, amplifying the positive link between attitudes and e-governance engagement intent. This underscores the necessity of an inclusive, customized e-governance approach, offering valuable policy insights and advocating for holistic solutions for older adults. Our research yields empirical and theoretical contributions, paving the way for actionable Social Sustainability Marketing Technologies in China, particularly championing digital inclusivity for seniors.

There is a growing trend among elderly people to live alone and this trend is expected to increase in the future. Social isolation and limited support can have a negative impact on the physical and mental well-being of older adults. The increasing life expectancy and expanding geriatric population necessitate the development of innovative solutions to support their health, independence, and autonomy. This article addresses the key challenges and issues confronting the elderly and analyzes various IoT technologies and solutions proposed to enhance their lives. Smart home technologies improve the quality of life and enable older adults to live independently in their own homes while their adult children are at work. This article presents a smart home model for the elderly in Kazakhstan, based on their needs, concerns, and financial capabilities. The proposed prototype will be developed using an accessible, open-source intelligent system that includes health monitoring, medication adherence monitoring, alerting family members in case of falls or deteriorating health indicators, and video surveillance. Another advantage of this system is the automation of processes such as automatic lighting control, voice command functionality, home security, and climate control. Preliminary testing of the hardware model shows promising results, with plans for continuous improvement and evaluation as it is deployed. Key criteria for its implementation include affordability, accessibility, and feasibility. Based on Kazakhstan’s unique socio-cultural and economic context, this paper proposes a sophisticated smart home model tailored to the specific needs and financial capabilities of elderly Kazakhs.

This study begins the conversation on the impact that applicant CSR orientation has on a major phase of workforce development—employer attractiveness. There is also virtually no research that investigates CSRO and workforce development. Meanwhile, this present research effort provides evidence that there is some basic relationship between CSRO and employer attractiveness. The data comes from 280 participants who are interested in joining the hospitality and tourism industries in Pakistan. Structural equation modeling was used to analyze the data. The results showed that all four dimensions are significant predictors of employers‘ attractiveness. More specifically, the ethical aspect of CSR has a stronger impact on employers’ attractiveness, whereas discretionary behavior in CSR has the least impact. The implications for academicians, researchers, and managers in the hospitality industry are given in detail.