Green cosmetics made from organic ingredients are becoming increasingly popular due to their environmentally friendly nature. However, research on consumer behavior towards green cosmetics is rare, especially in developing countries like Pakistan. Previous studies have primarily focused on female consumers, and little is known about the behavior of male consumers. Therefore, this research aims to investigate the behavior of both male and female consumers towards green cosmetic products and analyze the factors that affect their purchase behavior. This study employs a quantitative approach with deductive reasoning and collects data through a questionnaire from major cities in Pakistan. The study finds that eco-awareness, social influence, price-quality instructions, health consciousness, and the need for uniqueness significantly influence consumer purchase behavior when buying green cosmetics. Interestingly, price sensitivity does not significantly affect consumer purchase behavior as consumers are willing to pay for high-quality green cosmetics. Based on the findings, the study recommends promoting eco-awareness and health consciousness among consumers through educational campaigns and workshops launched by the government and the private sector. Future research can explore factors such as age, gender, and specific generations like millennials and Generation Z, as well as packaging, branding, and product design to promote environmentally friendly and health-conscious products. Additionally, comparative studies between countries can identify universal and region-specific factors, and examining the overall impact of green cosmetic products on the environment can highlight areas for improvement in sustainability.

The perspectives of economic students in Can Tho City, Vietnam were investigated in order to have a deeper understanding of the relationship between green supply chain management (GSCM) and social performance. A comprehensive survey was conducted on a sample size of 526 undergraduate students enrolled in business administration and international business courses. This study effort examined the impact of several subcomponents of GSCM on social performance. The inclusion of green production, green distribution, green supply chain management, and environmental education was seen. The coefficients of 0.24 and 0.115 suggest a favorable relationship between green procurement and internal environmental management and social performance. The existing scholarly literature presents several instances in which the implementation of Green Supply Chain Management (GSCM) has resulted in enhanced societal performance. The objective of this study is to contribute to the existing literature by investigating the many factors that influence the performance of Green Supply Chain Management (GSCM) in improving financial outcomes. The investigation also encompasses the examination of Green Supply Chain Management (GSCM) and its influence on societal performance. The authors propose that the extent to which graduates were exposed to GSCM education throughout their college years will have a substantial impact on their contributions to their respective fields and to society as a whole. Individuals who proactively pursue higher education by enrolling in college and focusing their studies on attaining a business degree are more likely to increase their chances of achieving success as entrepreneurs. Hence, these affluent proprietors of companies possess the potential to expand their operations and provide significant economic benefits at a macro level. In order to ensure the enduring viability of businesses, local communities, and the natural environment, educational institutions should provide curricula including corporate social responsibility, volunteerism, and ecologically conscious manufacturing methods. The integration of environmental stewardship with ethical business practices is crucial.

As urbanisation increases, questions arise about the desirability of further urban growth, as it was not accompanied by corresponding economic growth, and social and environmental problems began to grow in the largest cities in the world. The objective of the article is to substantiate the limits of urbanization growth in Kazakhstan based on the study of theoretical views on this process, analysis of the dependence of social and economic parameters of 134 countries on the urbanisation level and calculation of the urbanisation level that contributes most to economic growth and social well-being. To achieve the goal, the following tasks have been set and solved: theoretical views on the process of urbanization have been generalized; a hypothesis has been put forward about the emergence of an “urbanization trap” in which the growth of large cities is not accompanied by economic growth and improvement of social well-being; an analysis of the dependence of socio-economic indicators on the level of urbanization has been carried out on the example of 134 countries of the world; the level of urbanization that maximizes economic growth and social well-being is calculated; the necessity of the development of small towns in Kazakhstan is substantiated. To solve the problems, the methods of logical analysis, analogies and generalizations, economic statistics, index, graphical, Pearson correlation analysis, Spearman and Kendall rank regression based on models in SPSS were used. As a result, the following conclusions are made: the hypothesis of a possible deterioration of socio-economic indicators in large cities is confirmed; the best positive result is demonstrated by the level of urbanization of 50%–59%. The recommendations are justified: in Kazakhstan, it is necessary to adhere to the level of urbanization no higher than 59%; the growth of urbanization should be ensured through the development of small towns; it is necessary to improve the methods of managing the process of urbanization and develop individual city plans.