In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

This article aims to describe and analyze pattern of management learning communities in frontier area Indoensia-Philippines. The relationship between Indonesia-Phlippines in frontier area represents a unique intersection culture and dynamic interplay onf interaction. The people in frontier area were relating by the historical events in the past. This article using historical methods; heuristic, critics/verification, interpretation and historiography were to emphasize the utilization of primary sources. The primary source collected from the oral tradition between Indonesia-Philippines people in frontier area. This article employs a social scientific approach to elucidate the cultural relationships within border communities. Cultural relationships are indicative of an extensive process that exerts influence on communal living practices in the management of their existence as a unique identity. This study provides a comprehensive analysis of the cultural relations in the frontier area between Indonesia and the Philippines. The findings offer insights into the intricate interplay of factors shaping cultural dynamics in border regions, contributing to a deeper understanding of cross-border interactions and the construction of cultural identities.

The COVID-19 pandemic has brought life changing conditions to families that require coping strategies in order to survive and achieve family well-being. This study aims to analyze differences between single earner and dual earner families during the COVID-19 pandemic and to analyze the factors that influence subjective family well-being. The research design used was a cross sectional study with sample collection through non-probability sampling. Data collection was carried out by filling out questionnaires online. The number of respondents involved in the study was 2084 intact families with children residing in DKI Jakarta, West Java, and Banten Provinces. Reliability and validity tests were conducted. The results of the independent t-test showed that dual-earner families experienced better life changes and a higher level of subjective family well-being than single-earner families and had lower economic pressure and lower economic coping than single earner families. The SEM analysis found that life changes affected economic coping negatively and subjective family well-being positively. Family income influenced economic coping negatively and subjective family well-being positively. Finally, it was found that economic coping had no effect on subjective family well-being.

Purpose—In the business sector, reliable and timely data are crucial for business management to formulate a company’s strategy and enhance supply chain efficiency. The main goal of this study is to examine how strong brand strength affects shareholder value with a new Supplier Relationship Management System (SRMS) and to find the specific system qualities that are linked to SRMS adoption. This leads to higher brand strength and stronger shareholder value. Design/Methodology/Approach—This study employed a cross-sectional design with an explanatory survey as a deductive technique to form hypotheses. The primary method of data collection used a drop-off questionnaire that was self-administered to the UAE-based healthcare suppliers. Of the 787 questionnaires sent to the healthcare suppliers, 602 were usable, yielding a response rate of 76.5%. To analyze the data gathered, the study used Partial Least Squares Structural Equation modelling (PLS-SEM) and artificial neural network (ANN) techniques. Findings—The study’s data proved that SRMS adoption and brand strength positively affected and improved healthcare suppliers’ shareholder value. Additionally, it demonstrates that user satisfaction is the most significant predictor of SRMS adoption, while the results show that the mediating role of brand strength is the most significant predictor of shareholder value. The results demonstrated that internally derived constructs were better explained by the ANN technique than by the PLS-SEM approach. Originality/Value—This study demonstrates its practical value by offering decision-makers in the healthcare supplier industry a reference on what to avoid and what elements to take into account when creating plans and implementing strategies and policies.

Fraudulence in cosmetic ingredients is becoming increasingly prevalent, alongside the rising demand and utilization of cosmetics within the populace. One of the whitening agents still utilized in cosmetics is mercury, present in forms such as mercury chloramide (HgNH₂Cl₂) and mercury chloride (HgCl₂). Prolonged mercury exposure can have adverse health effects. To address this issue, alternative mercury analysis methods in samples have been developed, including the utilization of silver nanoparticles amalgamated with sweet potato starch as a stabilizing agent. This paper aims to delve into the roles of silver nanoparticle AgNO₃ and sweet potato starch (as a stabilizer) as a sensor for mercury detection, which can be applied in cosmetic products. Detection of mercury utilizing nanoparticles is based on the Surface Plasmon Resonance phenomenon, which endows a high level of selectivity and sensitivity toward the presence of mercury metal ions. When interaction occurs between mercury metal and silver nanoparticles, the liquid undergoes a color change from yellowish-brown to transparent. This phenomenon arises from the oxidation of AgO (yellow) to Ag⁺ ions (transparent) by the mercury metal. Consequently, a silver nanoparticle sensor utilizing sweet potato starch as a stabilizing agent exhibits the potential to detect mercury metal within a substance with high efficacy.

The female labor force participation holds significant implications for various aspects of society, the economy, and individual lives. Understanding its significance involves recognizing the multifaceted impact of women’s participation in the workforce. In this context, the current study investigates the factors influencing the female labor force participation rate in Saudi Arabia while using a set of independent variables such as GDP growth, employment-to-population ratio, inflation, urban population growth, tertiary school enrollment, labor force with advanced education, fertility rate, and age dependency ratio, covering a period from 2000 to 2022. The results reveal that the employment-to-population ratio, inflation rate, urbanization, and age dependency ratio have positive and statistically significant impacts on the female labor force participation rate. This research offers valuable insights for formulating policies to foster female empowerment and overcome the obstacles that hinder their economic participation.