Purpose: This study investigates the mediating effect of Environmental Attachment (EA) among consumers in an emerging market, concentrating on the impact of two key factors: Green Environmental Awareness (GEA) and Sense of Responsibility (SOR) on Sustainable Product Consumption (SPC). Design/methodology/approach: A thorough online survey was carried out with Google Docs and distributed to 304 Pakistani consumers who now use or are considering purchasing sustainable or green products. Structural Equation Modeling (SEM) was used to rigorously test the suggested model utilizing a non-probability sampling technique, specifically the stratified purposive sampling approach. Findings: Green environmental awareness (GEA) and a sense of responsibility (SOR) have been shown to have a substantial impact on creating environmental attachment (EA) in both existing and potential customers of sustainable products. The findings of this study also revealed that environmental attachment (EA) plays an important role as a mediator in the links between green environmental awareness (GEA) and the consumption of sustainable goods (SPC), as well as between a sense of responsibility (SOR) and SPC. Despite this, it is crucial to note that the projected direct effect of GEA on SPC was shown to be statistically insignificant. This conclusion implies that additional factors outside the scope of this study may influence the relationship between GEA and SPC. Research limitations/implications: It is vital to highlight that the focus of this study is on an online sample of consumers near Punjab, Pakistan. Future studies should look at other parts of Pakistan to acquire a more complete picture of sustainable consumption trends. Furthermore, our findings suggest that characteristics impacting sustainable consumption, such as Green Environmental Awareness (GEA) and Sense of Responsibility (SOR), may differ among countries. As a result, performing a comparison analysis involving two or more countries could provide valuable insights into projecting sustainable product consumption among current and potential sustainable product customers. Originality/Value: This study contributes to the literature by investigating the factors of sustainable consumption using the lens of the Norm Activation Model theory (NAM), notably Green Environmental Awareness (GEA) and Sense of Responsibility (SOR), to predict sustainable product consumption. The findings are important for promoting long-term goals in Pakistan and provide a framework that can be applied in other emerging markets.

Indonesia, an emerging archipelagic nation, possesses abundant natural resources spanning marine, land (including forests and water sources), and diverse biological riches. The agricultural sector emerges as a pivotal driver of growth across the country, exhibiting extensive distribution. Consequently, there is an urgent imperative for comprehensive research to bolster and optimize the performance of this sector. This study aims to meticulously analyze and scrutinize macroeconomic variables aimed at enhancing Indonesia’s agricultural sector. Through the utilization of a dynamic panel model, the study zeroes in on crucial variables: economic growth in the agricultural sector, farmer terms of exchange, human development index, population density, inflation, average daily wages, and lagged economic growth data from each province in Indonesia. The best model for dynamic panel testing, employing both First Difference Generalized Method of Moments (FD-GMM) and Generalized Method of Moments System (SYS-GMM) approaches, is identified as the SYS-GMM model. This model exhibits unbiased and consistent estimation, as evidenced by the Arellano-Bond (AB) test and Sargan test results. The analysis conducted using this selected model reveals notable findings. Lagging agricultural sector performance, human capital measured by the Human Development Index (HDI), and farmers’ exchange rates are found to significantly and positively influence the economic growth of the agricultural sector. Conversely, inflation exerts a significant and negative impact on sectoral growth. However, wage levels and population density do not demonstrate a significant partial effect on the economic growth of the agricultural sector.

To address gaps in practical skills among Public Health and Preventive Medicine graduates, an ‘open collaborative practice teaching model’ integrating medicine, teaching, and research was introduced. A cross-sectional study surveyed 312 Preventive Medicine undergraduates at a Yunnan medical university from 2020 to 2023, utilizing satisfaction scores and analyses (cluster, factor, SWOT) to assess the impact of the reform. Satisfaction scores from baseline, mid-term, and end-term assessments showed minor variations (4.30, 4.29, 4.36), with dissatisfaction primarily related to teaching content and methods. Key influences on satisfaction included teaching content, methods, and effectiveness. The SWOT analysis highlighted the importance of continuously updating teaching strategies to meet changing student expectations. This study suggests that the model has the potential for wider use in enhancing public health education, particularly in regions facing similar challenges.