Fitzgerald is one of the most important American writers in the 20^th century. The publication of The Great Gatsby shows his great talent in American literature. Eliot, a famous poet and literary critic, once said that it was the first step in the development of the art of the novel since the age of Henry James. Fitzgerald's masterpiece, The Great Gatsby, focuses on Jazz Age New York in the 20th century, depicting the people in the different classes of the society. Besides, love is an eternal theme in literature. And the reality and humanity shown in The Great Gatsby are also of great significance to today's society.

Rural tourism, which offers authentic cultural and nature-based experiences, is increasingly recognized as a vital tool for sustainable development. Ethiopia, with its rich rural landscapes and cultural heritage, holds immense potential for rural tourism, but the sector remains underdeveloped. This study assesses the facilitating conditions and challenges of rural tourism in Ethiopia using a mixed-methods approach. Results indicate that Ethiopia’s economic growth, improved rural infrastructure, large rural population, higher ethnic and religious diversity index, and 11 UNESCO World Heritage Sites provide strong foundations for rural tourism. However, significant challenges such as inadequate infrastructure, limited marketing, restricted access to financing, ethnic conflicts, environmental degradation, and insufficient stakeholder cooperation hinder its growth. To address these barriers, the study proposes a model encompassing strategic investments in infrastructure, enhancing marketing and promotion, access to finance initiatives, conflict resolution strategies, sustainable tourism practices, enhancing stakeholder coordination, and supportive policy frameworks. By employing these strategies, Ethiopia can harness the full potential of its rural tourism sector, contributing to economic development and community well-being while promoting cultural preservation and environmental sustainability. Also, the proposed model is highly applicable to other developing economies that share similar contexts. Besides, given the importance of the seven fundamental pillars of the model, it remains relevant across tourism types like coastal destinations.

Nationwide integration of AI into the contemporary art sector has taken place since government AI regulations in 2023 to promote AI use. China’s AI integration into industry is ‘ahead’ of other countries, meaning that other countries can learn from these creative professionals. Consequently, contemporary visual artists have devised arts-led sustainable AI solutions to overcome global AI concerns. They are now putting these solutions into practice to maintain their jobs, arts forms, and industry. This paper draws on 30 interviews with contemporary visual artists, and a survey with 118 professional artists from across China between 2023 and 2024. Findings show that 87% use AI and 76% say AI is useful and they will continue to use AI into the future. Findings show professionals have had time to find DIY, bottom-up solutions to AI concerns, including (1) building strong authorship practices, identity, and brand, (2) showing human creativity and inner thinking, (3) gaining a balanced independent position with AI. They want AI regulations to liberalise and promote AI use so they can freely experiment and develop AI. These findings show how humans are directing the use of AI, altering current narratives on AI-led impacts on industry, jobs, and human creativity.

This study explores the integration of data mining, customer relationship management (CRM), and strategic management to enhance the understanding of customer behavior and drive revenue growth. The main goal is the use of application of data mining techniques in customer analytics, focusing on the Extended RFM (Recency, Frequency, Monetary Value and count day) model within the context of online retailing. The Extended RFM model enhances traditional RFM analysis by incorporating customer demographics and psychographics to segment customers more effectively based on their purchasing patterns. The study further investigates the integration of the BCG (Boston Consulting Group) matrix with the Extended RFM model to provide a strategic view of customer purchase behavior in product portfolio management. By analyzing online retail customer data, this research identifies distinct customer segments and their preferences, which can inform targeted marketing strategies and personalized customer experiences. The integration of the BCG matrix allows for a nuanced understanding of which segments are inclined to purchase from different categories such as “stars” or “cash cows,” enabling businesses to align marketing efforts with customer tendencies. The findings suggest that leveraging the Extended RFM model in conjunction with the BCG matrix can lead to increased customer satisfaction, loyalty, and informed decision-making for product development and resource allocation, thereby driving growth in the competitive online retail sector. The findings are expected to contribute to the field of Infrastructure Finance by providing actionable insights for firms to refine their strategic policies in CRM.

Graphene oxide can be referred to as oxidized graphene. Similar to graphene, oxidized graphene possesses remarkable structural features, advantageous properties, and technical applications. Among polymeric matrices, conducting polymers have been categorized for p conjugated backbone and semiconducting features. In this context, doping, or nano-additive inclusion, has been found to enhance the electrical conduction features of conjugated polymers. Like other carbon nanostructures (fullerene, carbon nanotube, etc.), graphene has been used to reinforce the conjugated matrices. Graphene can be further modified into several derived forms, including graphene oxide, reduced graphene oxide, and functionalized graphene. Among these, graphene oxide has been identified as an important graphene derivative and nanofiller for conducting matrices. This overview covers essential aspects and progressions in the sector of conjugated polymers and graphene oxide derived nanomaterials. Since the importance of graphene oxide derived nanocomposites, this overview has been developed aiming at conductive polymer/graphene oxide nanocomposites. The novelty of this article relies on the originality and design of the outline, the review framework, and recent literature gathering compared with previous literature reviews. To the best of our knowledge, such an all-inclusive overview of conducting polymer/graphene oxide focusing on fundamentals and essential technical developments has not been seen in the literature before. Due to advantageous structural, morphological, conducting, and other specific properties, conductive polymer/graphene oxide nanomaterials have been applied for a range of technical applications such as supercapacitors, photovoltaics, corrosion resistance, etc. Future research on these high-performance nanocomposites may overcome the design and performance-related challenges facing industrial utilization.