This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evolving consumer behavior patterns in healthcare. Using the Technology Acceptance Model (TAM) and factoring in patient pressures, this study analyzes data from 209 respondents through SPSS and Smart PLS 4.0. The results offer valuable insights for dentists, highlighting the benefits of social media integration, and justifying investments in these platforms to align with changing consumer expectations. The study also discusses its limitations and suggests future research directions to further explore social media adoption in dentistry and its potential to drive economic growth within the sector.

The urban fringe – the zone lying between urban areas and the countryside, - offers valuable opportunities for commercial and residential development as well as for recreational activities, but it is often characterised by a number of land use problems and environmental conflicts. Within the UK, the urban fringe can be seen as a contested and dynamic space, yet for almost 70 years statutory town planning policies for the urban fringe have been largely concerned with containment designed to stop urban encroachment into the countryside. However, in 1970s a number of experimental urban fringe management projects were established around town and cities within the UK, culminating in the creation of the Groundwork projects, and here the focus was on a wider and more flexible approach, and more specifically on providing a range of opportunities for recreation, and to attempt to reconcile environmental conflicts. This paper explores the evolution of Groundwork, and more specifically focuses on two Research Questions namely, what was the initial rationale and aims of Groundwork? and secondly what is its current focus and future direction?

The scientificity and truthfulness of Marxist theory are crucial aspects of our research. To gain a comprehensive understanding, it is essential to examine Marxism within a reference frame and comparative perspective. In this regard, exploring Marx's critique of Proudhonism becomes significant, as it provides insights into the ideological transformations he achieved. Proudhonism, a small bourgeoisie socialism and anarchism that emerged in France in the 1840s and spread across Western Europe in the 1850s-1860s, had intricate connections with Marxism. This analysis not only broadens our research horizon but also holds practical implications for today's society. Thus, our research holds both theoretical and practical significance.

In the current context of information technology development, many vocational colleges are reforming and developing their education majors in the direction of information technology. Now that we have entered the era of informatization, the direction of reform and innovation in the education industry can be considered to use the development methods of informatization to improve the comprehensive efficiency of teaching. In the context of informatization, the teaching of pharmacy majors in vocational colleges needs to seize the development advantages of informatization, reform classroom teaching methods, and improve teaching efficiency. This article mainly discusses how to integrate the teaching reform of pharmaceutical majors in vocational colleges with the development trend of informatization, achieve better reform and development efficiency, and cultivate pharmaceutical professionals.

The learning of English courses is not only a process for students to master language knowledge and skills, but also a process for improving students' comprehensive humanistic quality. The integration of moral education in English teaching can not only cultivate students' good study habits, improve the efficiency of English learning, but also help to cultivate students' excellent moral quality. Through the research on the organic integration strategy of primary school English teaching and moral education, this paper aims to provide an effective method for the effective integration of primary school English teaching and moral education, so as to promote the improvement of the level of primary school moral education and achieve the goal of building morality and cultivating people.

Using the Resource Advantage Theory approach, this research aims to examine the gap between entrepreneurial opportunities and marketing performance, with market-based innovation capability acting as a mediating variable. The data collection method used non-probability sampling with a purposive sampling technique. The data that was eligible to be processed were 250 respondents. Hypothesis testing was used using the AMOS application. The research results show that market-based innovation capability can improve marketing performance as a mediating variable. In addition, market penetration strength can also improve marketing performance. As a strategic variable, market-based innovation capability (MBIC) converts entrepreneurial opportunities into competitive advantages relevant to market needs. In addition, business actors become more adaptive and responsive to market dynamics, increasing competitiveness sustainably. MBIC, rooted in the Resource Advantage Theory of competition, contributes to developing market-based innovation strategies in the UMKM sector.