South Korea has experienced rapid economic development since the 1960s. However, pronounced regional disparities have concurrently emerged. Amid the escalating regional inequalities and persistent demographic challenges characterized by low fertility rates, regional decline has become a pressing issue. Therefore, the feasibility of expanding transportation networks as a countermeasure to regional decline has been proposed. This study utilizes the synthetic control method and spatial difference-in-differences methodologies to assess the impact of the 2017 opening of Seoul–Yangyang Expressway on economic development and population inflow within Hongcheon-gun, Inje-gun, and Yangyang-gun. The purpose of this study is to evaluate the effectiveness of highway development as a policy instrument to mitigate regional decline. Findings from the synthetic control method analysis suggest a positive impact of the opening of the expressway on Hongcheon-gun’s Gross Regional Domestic Product (GRDP) in 2018, as well as Yangyang-gun’s net migration rates from 2017 to 2019. Conversely, the spatial difference-in-differences analysis, designed to identify spillover effects, reveals negative impacts of the highway on the GRDP and net migration rates of adjacent regions. Consequently, although targeted transportation infrastructure development in key non Seoul Metropolitan cities may contribute to ameliorating regional imbalances, results indicate that such measures alone are unlikely to suffice in attracting population to small- and medium-sized cities outside the Seoul Metropolitan Area.

Color visually communicates the product’s flavors to consumers and further influences their taste perception. This study explores the perceived taste of tea beverages caused by the logo’s principal colors, using hand-shaken tea beverages in Taiwan as an example. To identify the linkage between the logo color and tea tastes, this study divides the taste of tea beverages into four categories: sweetness, freshness, bitterness, and astringency. Then, the 69 tea beverage logos are allocated into the 14 color sections in the CIELAB color space according to their primary colors. The Correspondence Analysis method is employed to visualize the relationships between the logos and the perceived tastes. The tea tastes are then mapped into the color sections in the CIELAB color space. The analysis results reveal that the sweetness links to logos in the Warm Scheme colors (hue angle from 0 to 59 degrees). The fresh taste is bound with the logo with the Cool White Scheme colors (hue angle from 90 to 149 degrees and brightness >80). Finally, the bitter and astringent tastes link to the logo colors in the Cold Black Scheme colors (hue angle from 60 to 89 degrees, 150 to 329 degrees, and brightness <25). This study expands the color and taste association literature from general food to tea beverages. Our obtained empirical results can be applied to hand-shaken beverage companies to select principal colors for designing logos and packages that align with tea beverages’ perceived tastes to convey brand recognition accurately.

This study aims to explore the feasibility of using virtual reality technology to educate students with learning difficulties in the Asir region. To achieve the study aims, the researcher employed a descriptive design and deployed a quantitative technique, depending on the questionnaire as the main instrument for data collection. The research was carried out on a cohort of 240 educators hailing from the Asir region who were enlisted through a process of random sampling. The results of this study show that factors like infrastructure, human resources, administrative regulation, and student population have an impact on the use of virtual reality technology. The results suggest that there are no statistically significant differences in the development of using virtual reality technology among teachers of students with learning disabilities in the Asir region when taking into account factors such as experience and level of qualification.

This research explores the critical influence of corporate culture on small and medium-sized enterprises’ (SMEs) crisis response abilities under varied cross-cultural environments. Amid the disruptive backdrop of the COVID-19 pandemic, SMEs globally have faced unprecedented challenges. This study addresses a gap in the existing literature by conducting a cross-cultural analysis of SMEs in China, Thailand, and Germany to understand how corporate culture affects crisis management. Utilizing a competitive cultural value model, the research categorizes corporate culture into four dimensions: group culture, development culture, hierarchy culture, and rational culture. These cultural dimensions are investigated in relation to their impact on crisis response abilities. Additionally, national cultural dimensions such as individualism and uncertainty avoidance are examined as moderating variables. The findings reveal that group and development cultures positively influence crisis response abilities, enhancing organizational resilience and adaptability. Conversely, hierarchy culture negatively affects crisis management, hindering flexible response strategies. Rational culture supports structured crisis response through goal-oriented practices. National culture significantly moderates these relationships, with individualism and high uncertainty avoidance impacting the effectiveness of organizational cultural dimensions in crisis scenarios. This study offers theoretical advancements by integrating cultural dimensions with crisis response strategies and provides practical implications for SMEs striving to enhance their resilience and adaptability in a globalized business environment.

In recent years, information technology and social media has developed very rapidly and has had an impact on government services to the public. Social media technology is used hugely by several developing countries to provide services, information and promote information disclosure in its government to improve its performance. This study aims to build role of social media technology concept as a public service delivery facilitator to the public. Furthermore, it discusses the potential impact of social media use on government culture. To achieve the goal, this study combines two theories, namely government public value theory and green smart city with four variables, namely quality of public services, user orientation, openness, and greenness. These variables are used as the foundation for data collection through in-depth interviews and group discussion forums. In-depth interviews are utilized as data search and direct observation. The informants consist of several government elements, including heads of regional apparatus organizations, heads of public service malls and Palembang city government employees. The study revealed that the Palembang government has several social media-based public services that have quality of services, user-orientation, openness, and environmental friendliness.