Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.
The food insecurity and inadequate management of family farm production is a problem that per-sists today in all corners of the world. Therefore, the purpose of this study was to analyze the socioeconomic and agricultural production management factors associated with food insecurity in rural households in the Machángara river basin in the province Azuay, Ecuador. The information was collected through a survey applied to households that were part of a stratified random sample. Based on this information, the Latin American and Caribbean Household Food Security Measurement Scale (ELCSA) was constructed to estimate food insecurity as a function of socioeconomic factors and agricultural production management, through the application of a Binomial Logit model and an Ordinal Logit model, in the STATA® 16 program. The results show that head house a married head of household, living in an informal house, having a latrine, producing medicinal or ornamental plants, and the relationship between expenses and income are significant variables that increase the probability of being food insecure. In this way, this research provides timely information to help public policy makers employ effective strategies to benefit rural household that are food vulnerable.
Cities are no longer viewed as creatures with a linear-climax-established cycle but as ecosystems with dynamic and complicated processes, with people as the primary component. Thus, we must understand urban ecology’s structure and function to create urban planning and appreciate the mechanisms, dynamics, and evolution that connect human and ecological processes. The ecological city (ecocity) is one of the city conceptions that has evolved with the perspective of urban ecology history. The concept of ecocity development within urban ecology systems pertains to recognizing cities as complex ecosystems primarily influenced by human activities. In this context, individuals actively engage in dynamic problem-solving approaches to address environmental challenges to ensure a sustainable and satisfactory quality of life for future generations. Therefore, it is necessary to study how ecocity has developed since it was initiated today and how it relates to the urban ecology perspective. This study aims to investigate the progression of scholarly publications on ecocity research from 1980 to 2023. Additionally, it intends to ascertain the trajectory of ecological city research trends, establish connections between scientific concepts, and construct an ecological city science network using keyword co-occurrence analysis from the urban ecology perspective. The present study used a descriptive bibliometric analysis and literature review methodology. The data was obtained by utilizing the Lens.org database, was conducted using the VOS (Visualization of Similarities) viewer software for data analysis. The urban ecology research area ecology of cities can be studied further from density visualization of ecosystem services and life cycle assessment. Finally, the challenges and future agenda of ecocity research include addressing humans by modeling functions or processes that connect humans with ecosystems (ecology of cities), urban design, ecological imperatives, integration research, and improving the contribution to environmental goals, spatial distribution, agriculture, natural resources, policy, economic development, and public health.
The effects of climate change are already being felt, including the failure to harvest several agricultural products. On the other hand, peatland requires good management because it is a high carbon store and is vulnerable as a contributor to high emissions if it catches fire. This study aims to determine the potential for livelihood options through land management with an agroforestry pattern in peatlands. The methods used are field observation and in-depth interviews. The research location is in Kuburaya Regency, West Kalimantan, Indonesia. Several land use scenarios are presented using additional secondary data. The results show that agroforestry provides more livelihood options than monoculture farming or wood. The economic contribution is very important so that people reduce slash-and-burn activities that can increase carbon emissions and threaten the sustainability of peatland.
The study explores the relationship between authentic leadership, psychological capital, and work engagement among educators in the Makhado Municipality. The primary aim was to assess how authentic leadership influences educators’ psychological capital and examine how psychological capital impacts work engagement. A quantitative research design was employed, utilizing a survey-based approach to collect data from a sample of educators across 15 primary schools within the Makhado Municipality. Structural Equation Modeling was used to analyze the data and test the relationships between authentic leadership, psychological capital, and work engagement. Results indicate that authentic leadership has a significant positive influence on the psychological capital of educators. In turn, psychological Capital was found to have a strong positive impact on work engagement, suggesting that educators who perceive their leaders as authentic are more likely to experience higher levels of psychological well-being and engagement in their work. This study contributes to the literature on leadership and educator well-being by demonstrating the value of authentic leadership in promoting a supportive work environment that enhances educators’ psychological capital and engagement. The educational management and policy implications emphasize the need for leadership development programs that foster authentic leadership behaviors to improve educator performance and overall school effectiveness.
Small-scale businesses have long been recognized as an important part of economic development and integrating them with industrial parks is both recommended and necessary for long-term success. In line of this, the objective of this study was to investigate the role of IPs entrepreneurial ecosystem in boosting the capabilities of small businesses. Data were collected from 245 small manufacturing business owners via simple random sampling and analysed using multivariate regression analysis. Thus, the ability of small enterprises is positively impacted by the presence of a more robust and appropriate entrepreneurial ecosystem. Similarly, a firm’s resource capabilities are more impacted by the entrepreneurial ecosystem when there is a better link between academia and industry. Furthermore, entrepreneurial skills are found to play a mediating role between the entrepreneurial ecosystem and firms’ technological capabilities. Another finding revealed that managerial expertise significantly mediates entrepreneurial ecosystems and firms’ resource capabilities. This finding suggested that the policymakers, better to formulate policies that encourages small businesses to engage in the industrial parks which results in an inclusive firm’s performance.
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