Tourism city brand image construction is a strategic measure to enhance the city’s core competitiveness, and has received great attention from various tourism cities. As a new force in promoting urban development, local youth must accurately grasp their perception of the city’s brand image, to realize the simultaneous development of youth development and urban development, and the integrated development of youth, industry, and city. This paper focuses on the city brand building of tourist cities among local youth, adopts the brand association measurement tool “brand concept map”, takes Chongqing, a tourist city in China, as the field, and the local youth as the research object, and establishes the analysis perspective of the correlation strength of results based on traditional methods. Based on exploring the characteristics of brand image perception, this paper further explores the formation mechanism behind the characteristics from the perspective of the diversity of local youth’s perception channels of city brand image.

Our study aims to investigate the impact of management control on the performance of Moroccan companies. Through an in-depth literature review and a survey conducted among companies from various sectors in Morocco, the crucial role played by tools such as cost accounting methods, budgetary control, and balanced scorecard in ensuring effective management were identified and highlighted. These tools enable accurate cost assessment, sound financial planning, and significant improvement in organizational performance. In light of these findings, the adoption and effective utilization of these tools as a means to enhance the competitiveness and sustainability of Moroccan companies were recommended.

Empirical evidence suggests that generational cohorts display behavioral differences due to rapid advancements in science and technology and enhanced living standards. However, systematic studies examining the behaviours of different generations and their impact on creativity and its various antecedents are scant. This study was undertaken to bridge this gap in the literature by focusing on how generational differences could impact a few behavioural antecedents and employee creativity. The antecedent behaviours examined include self-efficacy, organizational commitment, employee empowerment, and work engagement. Data for the study was collected online using structured, standardized questionnaires. Data were collected from 432 samples and analyzed using Smart-PLS. The results show that most of the proposed antecedents impacted creativity. However, generational differences did not moderate the relationship between the antecedents and creativity. The study will interest scholars and social scientists, as it is the first to be conducted in Saudi Arabia. The study also discusses the implications and limitations. It is expected that the findings of this study will trigger more studies.

This case study employs the Asset-Based Community Development (ABCD) theory as a conceptual framework, utilizing semi-structured interviews combined with focus group discussions to uncover the driving forces influencing rural revitalization and sustainable development within communities. ABCD is considered a transformative approach that emphasizes achieving sustainable development by mobilizing existing resources within the community. Conducted against the backdrop of rural revitalization in China, the study conducts on-site investigations in Yucun, Zhejiang Province. Through the analysis of Yucun’s community development and asset utilization practices, the study reveals successful experiences in various aspects, including community construction, industrial development, cultural heritage preservation, ecological conservation, organizational management, and open economic thinking. The results indicate that Yucun’s sustainable development benefits from its unique resources, leveraging policy advantages, collective financial organizations, and open economic thinking, among other factors. These elements collectively drive rural revitalization in Yucun, leading to sustainable development.

Organizations are gradually focusing on creating a healthy workplace for their employees and becoming more people-centric. This occurs because a healthy workforce increases the work performance of the organisation and the personal development of its employees. This study aims to investigate the HR functions that impact employee motivation in the Malaysian banking sector. The three HR functions that were selected were training and development, rewards and recognition, and career management. The study utilised a cross-sectional design, and the research instruments were adapted from a number of past studies. A total of 350 respondents from the Malaysian banking industry were recruited. Using SPSS Version 26.0, the research hypotheses were examined. The results show that rewards and recognition are not significant predictors of employee motivation in the Malaysian banking industry; however, training and development and career management are significant predictors of employee motivation. These results will help the human resources department develop and improve its HR operations.