The aim of this study was to analyze scientific production on accounting strategies for the management of sporting events over the last 20 years. The methodology used was mixed, combining the quantitative perspective of bibliometric analysis and the qualitative perspective of the case study, to deepen the analysis of the data set. Using bibliometrics, the number of scientific papers on this topic was quantified. For the study, 853 papers from Scopus and Google Scholar were considered that met the inclusion criteria in terms of relevance and keywords in English (accounting strategies, financial strategies and sporting events). Between 2021 and 2024, scientific production increased significantly (n = 376; 44.1%), with the United States being the largest contributor, with 21.7%. In addition, Plos One was the most important source, with 22 publications. The most cited author was Crawford (333 citations). Most of the publications (81%) were scientific articles, with 37% focused on medicine and 12% focused on social sciences. It is concluded that the literature on accounting strategies for sport event management has been the subject of research, with a wide variety of authors, topics, countries, and resources in general. Thus, financial planning, cost control, proper revenue recognition, tax compliance, all these strategies enable the organization of a sporting event to be profitable, efficient and sustainable. As a result, there is a complete picture of the global influence, perception and importance of research on this topic, which lays the groundwork for future research in this field. The value of the research lies in its ability to provide evidence-based solutions to improve the financial efficiency and sustainability of sporting events.

This research aims to investigate how technological innovation influences social sustainability via the mediating role of organizational innovation and digital entrepreneurship. This investigation employed a quantitative research approach and used data from survey questionnaires based on a set of suppositions evaluated using structural equation modeling. A total of 320 respondent companies from digital provider companies in Thailand. The findings of the research expose that technological innovation has a positive effect on organizational innovation and digital entrepreneurship. Both serve as mediators in the correlation between technology innovation and social sustainability. Moreover, this research will be beneficial for businesses that are implementing new technologies and innovation, considering their role in attaining both environmental and social sustainability.

Terms and Conditions are always encountered when using social media applications to determine which data can be accessed and what cannot.  However, there are shortcomings in their implementation and communication, often causing users to be unwilling to read them. Therefore, this study aimed to analyze the effectiveness of implementing partial consent in Terms and Conditions concerning user Data Awareness and Data Security in social media. This Paper administered a questionnaire, distributed with a form, to students who use social media to understand their opinions regarding the partial consent concept. This paper analyzed the data using descriptive statistical methods. The results show a positive response from respondents towards implementing the partial consent concept, the users feel the terms and conditions are more effective in increasing user data awareness and security.

Carbonated soft drinks (CSDs) have long been a mainstay of the beverage business but changing consumer tastes and rising health awareness have necessitated a thorough study of the variables impacting consumer choices. This study intends to explore the complex web of customer preferences, purchasing behaviour, and perceptions related to carbonated soft drinks. This research analyses how numerous variables, including gender, affect these preferences and choices via careful examination. The purpose of thepresent research is to determine the perception of consumer influencing customer choice preferences for the consumption of carbonated soft drinks, influence of gender and the role of advertisement in finalizing the choice. It would be helpful to do further research to better understand how these highlighted variables affect purchasing choices, especially gender-based variances. The important influence of gender on consumer behaviour has been acknowledged. For this study, a structured questionnaire was distributed through online social media to individuals of 12–45 years of age from the period of April–May 2023. For analysis of the data collected, SPSS 22.0 was used. The study has confirmed that consumption of Coca-Cola is higher than any other soft drink in almost the entire country. The factors like youthfulness, tradition, status symbol and level of carbonation have different influences on the buying behavior of male and female consumers.

Entering the era of knowledge economy, various academic researches are blossoming under the social environment of double creation, but looking at the disputes of intellectual property cases in recent years, most of them happen in the college students group, the reasons for this phenomenon can be summarized as the blurring of the intellectual property education program, the system is too traditional and conservative, and the teaching concept is thin and so on. In view of this phenomenon, the author proposes to cultivate the intellectual property education of university students in the mode of "three constructions", so as to stimulate the vigor of social innovation and provide theoretical support for the scientific and technological research of university students.