The business world is currently undergoing a significant shift towards sustainability and intelligent automation, which presents both promising prospects and formidable hurdles for business owners. The increasing demand for sustainable goods and services, driven by pressing social and environmental issues, opens doors for entrepreneurs to establish companies that address these concerns. Moreover, automation and technological advancements have revolutionized the operational landscape of firms, providing entrepreneurs with novel opportunities to enhance efficiency and foster creativity. However, thriving in this dynamic environment necessitates a fresh skill set and innovative approaches. Entrepreneurs must actively acquire the requisite technological expertise to leverage the potential of intelligent automation while navigating the intricate legislative and social frameworks surrounding sustainability. Furthermore, they must demonstrate agility and adaptability, adept at pivoting strategies and offerings to align with the evolving business panorama. This study’s exploration of the intersection of automation and entrepreneurship resonates deeply with the principles of sustainability. By dissecting the challenges and strategies entrepreneurs use to embrace automation, the research contributes valuable insights to the ongoing discourse on feasible business practices within the context of burgeoning sustainability. The findings will assist policymakers by providing useful information to cultivate an environment conducive to sustainable, technology-based entrepreneurship.

Mecula Haroano Laa is a local wisdom that includes beliefs, norms, and practices passed down from generation to generation in the context of agricultural resource preservation and community cultural identity formation. The author is interested in investigating the practices of the Mecula Haroano Laa tradition, which is unique to North Buton Regency and has unique specifications and characteristics. This research uses a qualitative approach. The data collection techniques used in this study are in-depth interviews and participatory observations. The results of this study demonstrate that Mecula Haroano Laa in North Buton society is more than just an agricultural custom; it is also an attempt to strengthen social solidarity among community members. This practice reflects the spirit of solidarity, gotong royong together, and respect for the environment. The North Buton community is actively involved in implementing Mecula Haroano Laa as a form of participation in developing sustainable agriculture. This research contributes to understanding the importance of local wisdom in building social cohesion in communities. Research implications include sustainable planning and efforts to empower communities in developing farms in North Buton Regency. Natural resource management policies may incorporate. Mecula Haroano Laa’s effective and sustainable resource management techniques to promote wise use, environmental conservation, economic resilience, and dependency reduction.