This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.

This study provides an empirical examination of the design and modification of China’s urban social security programme. In doing so, this study complements the popular assumption regarding the correlation between economic growth and social security development. Focusing on the economic and political motivations behind the ruling party’s decision to implement social security, this study first discusses the modification of urban social security and welfare in China. It then empirically demonstrates the mechanisms behind the system’s operation. This study proposes the following hypothesis: in a country like China, a change in the doctrine of the ruling party will affect government alliances, negating the positive impact of economic growth on the development of social security. In demonstrating this hypothesis, this study identifies a political precondition impacting the explanatory power of popular conceptions of social security development.

The study examined the socio-demographic factors affecting access to and utilization of social welfare services in Yenagoa Local Government Area of Bayelsa State, Nigeria. Quantitative and qualitative approaches were adopted to select 570 respondents from the study area. Probability and non-probability sampling techniques were adopted in the selection of communities, and respondents. The quantitative data were analyzed using frequency distribution tables and percentages, while chi-square statistic was used to determine the relationship between socio-demographic variables and access to and utilization of social welfare services. The qualitative data were analyzed in themes as a complement to the quantitative data. This study reveals that although all the respondents reported knowing available social welfare services, 44.3% reported not having access to existing social services due to factors connected to serendipity variables, such as terrain condition, ethnicity and knowing someone in government. Therefore, the study recommends that the government and other stakeholders should push for the massive delivery of much-needed social welfare services to address the issue of welfare service deficit across the nation, irrespective of the ethnic group and whether the community is connected to the government of the day or not, primarily in rural areas.

Soil salinization is a difficult challenge for agricultural productivity and environmental sustainability, particularly in arid and semi-arid coastal regions. This study investigates the spatial variability of soil electrical conductivity (EC) and its relationship with key cations and anions (Na⁺, K⁺, Ca²⁺, Mg²⁺, Cl⁻, CO₃²⁻, HCO₃⁻, SO₄²⁻) along the southeastern coast of the Caspian Sea in Iran. Using a combination of field-based soil sampling, laboratory analyses, and Landsat 8 spectral data, linear Multiple Linear Regression and Partial Least Squares Regression (MLR, PLSR) and nonlinear Artifician Neural Network and Support Vector Machine (ANN, SVM) modeling approaches were employed to estimate and map soil EC. Results identified Na⁺ and Cl⁻ as the primary contributors to salinity (r = 0.78 and r = 0.88, respectively), with NaCl salts dominating the region’s soil salinity dynamics. Secondary contributions from Potassium Chloride KCl and Magnesium Chloride MgCl₂ were also observed. Coastal landforms such as lagoon relicts and coastal plains exhibited the highest salinity levels, attributed to geomorphic processes and anthropogenic activities. Among the predictive models, the SVM algorithm outperformed others, achieving higher R² values and lower RMSE (RMSE_Test = 27.35 and RMSE_Train = 24.62, respectively), underscoring its effectiveness in capturing complex soil-environment interactions. This study highlights the utility of digital soil mapping (DSM) for assessing soil salinity and provides actionable insights for sustainable land management, particularly in mitigating salinity and enhancing agricultural practices in vulnerable coastal systems.

The main objective of the study is to discuss the application of a participatory approach that involves the community of a small rural area in Italy to develop and maintain a sustainable local food system based on a very ancient and high-quality typical local bean. The efficacy of the approach in terms of the active involvement of local actors (farming communities, local administration, social associations, and civil society) and knowledge transfer for preserving the local food culture has been demonstrated. Possible improvements to the approach through digital technologies for stimulating the effective engagement of teenagers have also been discussed.