This study investigates the intricate relationship between awareness advertising and buying intention among Iraqi grocery shoppers, exploring the mediating role of consumer attitude. Employing a quantitative approach, the authors surveyed 300 shoppers. Using a random sampling technique. To ensure rigor and validity, the authors rigorously analyzed the relationships using partial least squares structural equation modelling (PLS-SEM) based on 288 valid responses. The findings reveal that awareness advertising significantly impacts buying intention, mediated by consumer attitude. These insights offer valuable management implications for product marketers. Sufficient brand awareness attracts consumer attention, shapes positive attitudes, and ultimately drives purchase decisions. This study further validates the theoretical model of consumer response by empirically establishing consumer attitude as a central intermediary between awareness advertising and buying intention within the Iraqi market context.

The study focused on investigating the effects of varying levels of HA (HA₁ = 0, HA₂ = 25, HA₃ = 50, HA₄ = 75, and HA₅ = 100) on Red Dragon, Red Prince, and Red Meat varieties of red radish. This analysis aimed to unravel the relationship between different levels of HA and their impact on the growth and productivity of red radish genotypes. The findings revealed that the Red Prince genotype attained the utmost plant height of 24.00 cm, an average of 7.50 leaves per plant, a leaf area of 23.11 cm², a canopy cover of 26.76%, a leaf chlorophyll content of 54.60%, a leaf fresh weight of 41.16 g, a leaf dry weight of 8.20 g, a root length measuring 9.73 cm, a root diameter of 3.19 mm, a root fresh weight of 27.60 g, a root dry weight of 6.75 g, and a remarkable total yield of 17.93 tons per hectare. The implications of this study are poised to benefit farmers within the Dera Ismail Khan Region, specifically in the plain areas of Pakistan, by promoting the cultivation of the Red Prince variety.

In China, ideological and political education is currently the hot direction of teaching reform in various colleges and universities, yet the development of appropriate teaching evaluation methods needs to catch up. This study addresses the pressing need for a preliminary investigation into the complex relationships among ideological and political education, the students’ learning satisfaction and teaching quality. This research examines the influence of teaching and ideological and political education quality on students’ satisfactions by designing a set of scales, collecting about 3800 questionnaires. Utilizing Structural Equation Modeling (SEM) and qualitative interviews, this study reveals that the teaching quality directly affects students’ learning satisfaction and ideological and political education. Notably, ideological and political education can also affect students’ learning satisfaction. The findings underscore the importance of including ideological and political education assessments in evaluating courses. This research contributes to the ongoing dialogue on effective teaching evaluation methods in the context of evolving educational practices.

In the contemporary landscape characterized by technological advancements and a progressive economic environment, the utilization of currency has undergone a paradigm shift. Despite the growing prevalence of digital currency, its adoption among the Vietnamese population faces several challenges, including limited financial literacy, concerns over security, and resistance to change from traditional cash-based transactions. This research aims to identify these challenges and propose solutions to encourage the widespread use of digital currency in Vietnam. This research adopts a quantitative approach, utilizing Likert scale questionnaires, with a dataset of 330 records. The interrelationships among variables are analyzed using partial least squares structural equation modeling (PLS-SEM). The analysis results substantiate the viability of the research model, confirming the hypotheses. The findings demonstrate a positive relationship and the significance impact of factors such as perceived usefulness (PU), perceived ease of use (PEOU), perceived trust (PT), social influence (SI), openness to innovation (OI), and financial knowledge (FK) to intention to use digital currency (IUDC). Thereby aiming to inform policymakers, industry stakeholders, and the wider community, fostering a deeper understanding of consumer behavior and providing solutions to enhance the adoption of digital currency in the evolving landscape of digital finance.

The cars industry has undergone significant technological advancements, with data analytics and artificial intelligence (AI) reshaping its operations. This study aims to examine the revolutionary influence of artificial intelligence and data analytics on the cars sector, particularly in terms of supporting sustainable business practices and enhancing profitability. Technology-organization-environment model and the triple bottom line technique were both used in this study to estimate the influence of technological factors, organizational factors, and environmental factors on social, environmental (planet), and economic. The data for this research was collected through a structured questionnaire containing closed questions. A total of 327 participants responded to the questionnaire from different professionals in the cars sector. The study was conducted in the cars industry, where the problem of the study revolved around addressing artificial intelligence in its various aspects and how it can affect sustainable business practices and firms’ profitability. The study highlights that the cars industry sector can be transformed significantly by using AI and data analytics within the TOE framework and with a focus on triple bottom line (TBL) outputs. However, in order to fully benefit from these advantages, new technologies need to be implemented while maintaining moral and legal standards and continuously developing them. This approach has the potential to guide the cars industry towards a future that is environmentally friendly, economically feasible, and socially responsible. The paper’s primary contribution is to assist professionals in the industry in strategically utilizing Artificial Intelligence and data analytics to advance and transform the industry.

In an era characterized by technological advancement and innovation, the emergence of Electronic Government (e-Government) and Mobile Government (m-Government) represents significant developments. Previous studies have explored acceptance models in this domain. This research presents a novel acceptance model tailored to the context of m-Government adoption in Jordan, integrating the Information System (IS) Success Factor Model, Hofstede’s Cultural Dimensions Theory, and considerations for law enforcement factors. The primary objective of this study is to investigate the strategies for promoting and enhancing the adoption of m-Government applications within Jordanian society. Data collection involved the distribution of 203 electronic questionnaires, with subsequent analysis conducted using SPSS. The findings reveal the acceptance and significance of three hypotheses: Information Quality, Service Quality, and Power Distance. Additionally, the study incorporates the influence of Law Enforcement factors, contributing to a comprehensive understanding of the multifaceted determinants shaping the adoption of m-Government services in Jordan.